Starbucks vs Dunkin Donuts-Case Study

It sells coffee that is not necessarily the finest quality at lower prices than its competitors. As a result, it is more appealing to people such as myself that would like coffee, but at more affordable prices. My family also influences my decision to purchase from a Dunkin Donuts establishment. My mom has been taking me to Dunkin Donuts since I was a kid and fostered my love for the company at an early age, granted my love for the company was for donuts at the time. But now that I’m older, my mom and I enjoy a cup of coffee at their establishment together and my fondness for Dunkin Donuts has grown even more.

Seattle based, Starbucks Corporation is the leading coffeehouse chain in the world. The company has its operations in more than 44 countries. The main products offered by Starbucks various kinds of drinks, snacks, coffee beans. The company also operates in the field of marketing of music, books (The Company, 2008).

With most of the world basically running on coffee, you have more and more different places to buy your coffee every day. Trying to narrow down your options to find the best coffee can seem like a nightmare. The two main and most popular coffee corporations to choose from would be Dunkin’ Donuts and Starbucks. When choosing a specific location from the two places for your coffee needs there are things to consider such as: price, quality and convenience. I, a 4-6 cups of coffee a day drinker,have had coffee from both places, and have become what you could call, a coffee expert.

Consumer doesn’t choose Starbucks for price but they choose it for high quality product and services and comfortable environment (Liz, 2013).

Starbucks direct competitors include Dunkin’ Donuts, Krispy Kreme, Caribou Coffee, and Tim Hortons. Starbucks indirectly competes with McDonalds, grocery stores, and Keurig. Dunkin’ Donuts, its major competitor, utilizes Facebook, Twitter, Google+, YouTube, Pinterest and Instagram. Dunkin’ Donuts’ social presence is engaging due to consumer generated contest and campaigns such as the #mydunkin. Dunkin’ Donuts’ #mydunkin campaign directed Twitter followers and Facebook fans to submit original content on how Dunkin’ Donuts keeps them running. Dunkin’ Donuts Twitter and Instagram page is full of high quality pictures of donuts and coffee. The Dunkin’ Donuts Facebook page, like all of the company’s social media sites, reveal a fun tone with everyday consumers selected as the fan of the week. The company’s social media sites all provide limited information, but provide direct links to the company’s website. The social sites have frequent postings with

These two businesses differentiate themselves in many ways. For example, Starbucks brands itself mainly as a beverage business. Although they have been recently adding small plates and sandwiches to their menu, they are still mainly known for their coffee. On the other hand, Dunkin’ Donuts offers many menu options such as donuts, sandwiches and breakfast foods. Although Dunkin’ Donuts claims that their biggest sell point is coffee, they also promote their other food options. Another difference is that Starbucks is more of a “coffee shop.” Comfort is a big thing to Starbucks businesses. They want

Dunkin ' Donuts is an American worldwide donut organization and café chain situated in Canton, Massachusetts in Greater Boston. It was established in 1950 by William Rosenberg in Quincy, Massachusetts. Since its establishing, the organization has developed to turn into one of the biggest espressos and prepared merchandise chains on the planet, with 11,000 eateries in 33 unique nations. The affix has developed to incorporate more than 1,000 things on its menu, including doughnuts, bagels, other heated merchandise, and a wide assortment of hot and frosted refreshments. The organization principally contends with Starbucks, as over a large portion of the organization 's business is in espresso deals, and additionally with Krispy

From Asia to Latin America and everywhere in between, you can count on Dunkin' Donuts for delicious coffee and espresso, cool Coolatta,

Socio-Cultural- Due to the numerous cultures present in Dunkin' Donuts' target market, the company as a whole must be in continuous change in order to keep up with its consumers. Dunkin Donuts must keep in mind the age, income, occupation, and most importantly the lifestyles of their customers if they wish to succeed in such a competitive market. As an answer to this problem, the company has implemented several changes aimed at keeping and attracting a new customer base. Many restaurants are looking towards centralized kitchens to maximize space and reduce costs, consequently cutting product costs, thus saving the customer money. The

The company under analysis in this report is Dunkin Donuts. The brand of Dunkin Donuts originated in 1950 when Bill Rosenberg opened the very first outlet in Massachusetts, USA. Today Dunkin' Donuts is the world's leading baked goods and coffee chain, serving more than 3 million customers per day worldwide. It sells about 52 varieties of donuts and more than a dozen coffee beverages as well as an array of bagels, breakfast, sandwiches, subs and other baked goods. Dunkin Donuts is a subsidiary company of Dunkin Brands Inc that owns companies like Dunkin Donuts, Baskin Robins etc. Dunkin Donuts is a multinational company with its presence in more than 32 nations. By the end of 2011, there were 10,083 Dunkin' Donuts stores worldwide that included 7,015 franchised restaurants in the United States of America and 3,068 international outlets in more than 32 countries across the globe employing more than 9000 people. According to the financial report published by Dunkin Brands Inc, the parent company of Dunkin Donuts the net sales worldwide totaled up to $8.77 billion, up 5.2 percent from the previous year and the Net income for the year was $108.3 million, up 214.5 percent as reported by the company.

    Though famous for their bakery goods that include among many others muffins, cookies, scones, and donuts . Dunkin’ Donuts also has a wide range of coffees- espressos, lattes and cappuccinos, which are freshly brewed . The website is also very enlightening and tells you alot about the various products

A shift in consumer demand to want healthier fast-food options has hit the industry hard. Dunkin’ Donuts and Starbucks have combated this shift by offering healthier menu items, something Krispy Kreme has failed to do. Dunkin’ Donuts offers healthy breakfast sandwiches and

Originally opened in 1948 as ‘Open Kettle’, Dunkin’ Donuts is a classic and iconic company. The company was founded and is still located in Massachusetts. Based off the idea that construction workers enjoyed dunking their donuts in coffee, the company has thrived as a straight forward good quality company. Since the time that the company was founded it has grown to include the Baskin Robbins franchises as well as grown to over 8 billion US dollars in annual revenue. While the company served both coffee and donuts for the majority of its existence the focus of the company was strictly donuts until 2003 when the company rebranded itself to compete directly with Starbucks as a leading coffee shop. Shortly after that time the company adopted a new breakfast menu to compete directly with McDonalds and adopted the slogan, ‘America Runs on Duncan’ (History of Dunkin ' Donuts). Currently the organization runs 11,000 restaurants in 33 countries, that sell 1.8 billion cups of coffee annually, and accounts for 24% of all coffee sales in the United States (Champagne, C., & Lezzi, T., 2014).

Dunkin’ Donuts is one of the most well-known food franchise industry. They are the world’s largest coffee and baked goods chain. The Dunkin’ brand have been in the business since 1950 and have been franchising since 1955. This franchise serves more than 2 million consumers each day. Dunkin’ Donuts offers 52 varieties of donuts and more than a dozen coffee drinks as well as bagels, breakfast sandwiches and other pastries. It is essential to look at costumer pattern and future trends before deciding to enter into the market. Dunkin’ Donuts has characterized its core strategy as the everyday, convenient coffee stop that inspires habits that liven up. In other words, Dunkin’ Donuts aim to serve busy people food and drink that are fast, fresh, and affordable. Dunkin’ Donuts has held a consistent database of consumers, as well as increasing a large number of additional consumers through the progression of time and development of newer markets.

Starbucks competitors in the coffee beverage sales include 7-Eleven, Dunkin Donuts, Caribou Coffee, McDonald 's, Panera Bread, and Einstein Bagels. Competitors such as McDonald 's and Dunkin Donuts not only