Starbucks's Best Coffee Brands

Seattle based, Starbucks Corporation is the leading coffeehouse chain in the world. The company has its operations in more than 44 countries. The main products offered by Starbucks various kinds of drinks, snacks, coffee beans. The company also operates in the field of marketing of music, books (The Company, 2008).

Additional brands they sell are Teavana, Tazo, Seattle’s Best Coffee, Evolution Fresh, La Boulange and Ethos. Starbucks focuses on product differentiation as their main business strategy but they also insist on cost savings strategies in an effort to maximize profitability. After the initial rapid growth of the company they reviewed their outsourcing agreements to bring cost down. In

Millions of people all over the world will take time out of their day to walk into a Starbucks for a “cup of Joe”. Coffee is the most popular leading beverage that is enjoyed throughout the world and in so many different forms. You can get coffee just about anywhere, but there is a reason why people choose Starbucks coffee. Starbucks is known for their friendly, positive environment with staff that is truly accommodating and welcoming. People buy Starbucks for what it represents and the status image that comes along with it. Starbucks has an excellent business structure due to its national and global success. Starbucks stands strong in the world coffee industry and still is financially succeeding even in hard economic times with coffee that may seem overpriced to many.

Starbucks is one of the most recognizable coffee retail chains in the world. Their brand focuses on high quality coffee using specialized roasting of beans from many countries around the world.

Starbucks is one of the most successful business serving coffee and drinks beverage. Starbucks is known for serving hot and cold coffee beverage with a high quality products. Starbucks went public in 1992 with a priced at $17 share and the stock jumped to $21 at the opening bell. By 2007 Starbucks had become one of the most widely recognized and admired global brands. In addition, by 2008 Starbucks has 4500 locations in 43 countries out side the United States. Overall Starbucks known as a good business with a good standing.

Starbucks (Starbucks) is a publicly held company that sells gourmet coffees, as well as, a sandwich and desert menu. They operate in the United States, as well as, international countries. Starbucks has delicious coffees that are very popular with the public and has a growing popularity. By comparing Starbuck's financial information with the financial information of one of their biggest competitor's, Dunkin Donuts (Dunkin Donuts), it will show the actual competitive edge of Starbucks.

Starbucks Corporation is an American global coffee company and Italian-styled coffeehouse chain, based in Seattle, Washington.  It is the world’s largest coffeehouse chain, and is considered one of the world’s best-liked and best-known consumer brands- with 19,972 stores in 60 countries. Business analysts agree that Starbucks is a widely respected company because of its commitment to social responsibility.  Starbucks has earned this reputation through its actions in all phases of its business and live out this commitment through both its mission statement and values.  The Starbucks website states that, “Our mission: to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time”.  Starbucks even has a

Starbucks is a dominant company based in the United States founded in 1971. After the current chairman Howard Schultz take over the business, Starbucks started to introduce specialty coffee beverages, food and entertainment product. In order to stabilized their position in the industry, identification of strengths and weakness, ability to define new opportunities as well as being aware of possible threats become essential.

Starbucks coffee is a well-known around100 years ago. in the 1970s , three Americans to turn it into a coffee shop signs to promote the spirit of America`s coffee, and since then, Starbucks coffee growing to recently the worldwide fascinating companries. Starbucks coffee using a unique way to make coffee, refresh resources, high quality coffee beans,environmental products and the different foods provided. As it able to keep a long-lasting, high value-added brands, strong culture backgroud, those all the facors to keep the companries enhance marketing position.

Starbucks has a significant geographical presence across the globe. It has been recognized for its high quality coffee and for the exceptional service experience they provide. It is the first coffee retailer in the world with the highest market share (Business teacher organization, n.d). Nowadays, Starbucks has operations in over 60 countries and a total number of 22,519 stores as of June 28, 2015 (Starbucks website). Also, it is the most recognized brand in the coffeehouse sector and is ranked as one of the most admired companies in America in 2015 (Starbucks website). Starbucks effectively strengthen its brand equity by merchandizing products and licensing its brand logo out. This strong market position and brand image has given the company a significant competitive advantage for growing in both national and international markets (Geereddy, n.d).

In 1981 the director of marketing of Starbucks Howard Schultz traveled to Milan Italy, there he was amazed by the café that existed on every street corner of the city. When Schultz came back to the United States he was determine to turn Starbucks, which was just a coffee bean retailer at the time, into a café. The owners of Starbucks at the time didn’t buy into the idea so Schultz branched out, and would later make enough money from his idea to buy Starbucks from is former boss and turn Starbucks into what it is today. Today Starbucks is one of the most successful companies in the world, with over 21,366 stores worldwide. They buy coffee beans from all over the world, transport them, process them and get them to their store by some of the most sophisticated, and efficient logistics procedures.

As the number one specialty coffee retailer, Starbucks offers hot and iced drinks, breakfast and pastry items, as well as boxed meals and sandwiches to customers in over 18,000 coffee shops in 60 countries. Also known as the premier roaster, Starbucks has created a high level of brand reputation because of its top quality services they prove to their customers. Starbucks wants to create top quality for their customers as well as create unique customer experience for each individual customer. They use premium coffee beans that they roast with great care to ensure a great, bold taste in their coffee. Starbucks also makes sure that each store is more of a community feeling, rather than a store establishment, and

The Starbucks' core product is coffee. Starbucks offer a large and diversified range of products about the coffee theme: hot and cold coffee beverage, ice cream...

They have a wide variety of different products. Their main product that they are well known for is their line of premium coffee products. They offer more than 30 blends and single origin coffees, hand crafted espresso and blended beverages, Tazo teas, a line of bottled frappuccino coffee drinks and Starbucks dubbleshot. They also offer an exclusive line of Starbucks Barista home espresso machines, coffee brewers and grinders, freshly baked pastries, a line of super-premium ice cream, a line of premium chocolate, sandwiches, salad, coffee mugs and coffee accessories, compact discs, and assorted gift items.

Starbucks is world brand. Starbucks story began in 1971. Back then we were a roaster and retailer of whole bean and ground coffee, tea and spices with single store in Seattle’s Pike Place Market. Today, Starbucks are privileged to welcome millions of customers through our doors every day, in more than 16000 locations in over 50 countries. Starbucks products are coffee, handcrafted beverages, merchandise, fresh food, consumer products and brand portfolio. Starbucks believed in serving the best coffee possible. It’s Starbucks goal for all of Starbucks coffee to be grown under the highest standards of high quality, using ethical trading and responsible growing practices. Starbucks coffee buyers personally travel to coffee farms