Starbucks's Effective Advertisements And Its Unique Characteristics

Have you ever been so tired during the day you need a wake up call? I have and Starbucks gives me an extra boost of energy to complete my day. Many consumers buy the product thinking it will help you get energy, find their true love, that it will help your day get better or that it’s all natural. It does this by using pathos, logos and perceived value.

The smell of fresh-brewed Starbucks coffee is one of those things that makes my heart beat faster than usuakprobably because it promises other good things in the air: lively conversation, pleasant thoughts and inspiring music. When I go to Starbucks I usually stand in a long line waiting for people to finish their complicated orders, and then when it’s my turn I order a short (small) Iced Single Venti Mocha. Just the taste of the Mocha in my mouth shows that I’m a happy costumer. Starbucks coffee has become an important part of our lives. Its logo, known as Siren, is widely recognized and can be found in places from California to China. It is used in movies, and celebrities are often pictured with this coffee in their hands. This product placement has become a form of free advertising for Starbucks and the popularity of this brand has benefited drastically from it. Starbucks has become more than just a symbol of a great cup of coffee; it is a product that symbolizes the global success of the Starbucks brand and the importance of the social nature of coffee drinking all over the world. [Nice thesis statement!]

starbucks Corp., an international coffee and coffeehouse chain based in Seattle, Washington, has expanded rapidly since its opening in 1971. These outrageous success was due to its well-developed strategy vision which lay out the company's strategic course in developing and strengthening its business. Starbucks is a global corporation that sells authentic coffee in 30 countries, reporting revenues of nearly $5.1 billion in 2006. The main goal of Starbucks is to embrace diversity by applying the highest standards of excellence. Starbucks strives to perfect the relationship with the working class by making the service as fast as possible because they believe that every customer has their own personal rate. One

This is essay is on Starbucks which are coffee shops that have a 33% share of the American coffee market. It covers its Canadian and international history. It also goes over the customer age statistics and Starbucks’ techniques to bring in more customers from those age groups. And lastly, it explains some of the health effects its drinks have on its consumers. Starbucks was first opened in Seattle by two teachers and a writer.

Everywhere a person looks, they will see some type of advertisement. Fliers, posters, billboards, commercials, and magazines, humans are constantly bombarded with ads of all types each and every day. Every advertisement aims to inform the consumers about the existence of a specific product or service. Advertisers use two ways to inform consumers of their products or services, and they are a cognitive approach or an emotional approach. What approach they take is completely up to the company, but what all advertisements seek to do is carry out and communicate a certain message to society. This message is associated with the marketing objective of the sponsor, and most of the time that objective is to affect the consumers purchasing decision.

Starbucks customers are diverse, well educated, young business people looking for a quick and easy way to grab coffee on their way to work. Starbucks values a strong relationship with their customers so they are

However, the excitement and participation cools down in the holiday season of 2016, after the Red Cup makes it entrance again. The public do not welcome the latest designs of the cup, because of its simple looks. To further explain, Starbucks introduces the latest cup covered in bright red to dark cranberry color, with no patterns, except the company’s logo. After the first impression, some people accuse the company becoming an anti-Christmas corporation. They also points out that the Red Cup serves as a symbol of Satan’s presence. As a result, many express their displeasure on social media, along with the hashtag “boycottStarbucks.”

Starbucks is really well known and also believed to be the leading coffee company in the universe. Starbucks is the one of the successful examples to build a good reputation through social media. Starbucks heavily promotes ethical practices throughout the media to create a halo effect. So, Starbucks gains customer’s trust. Starbucks has put different types of Sales Promotion across the country and other nations with hopes of motivating more customer to purchase, especially in times of economic hardships where people are less likely to buy. The coffee company uses all forms of different sales promotion. For instance, Starbucks offered 50% off Frappuccino from 3pm until 5pm on 6 May 2015 in Malaysia. This promotion is

Starbucks has provided several elements to appeal to the current and potential customers. The first element is to serve fresh and high quality whole bean coffee. Starbucks coffee beans are different from general coffee beans. At every stage, Starbucks does its best in order to maintain the outstanding quality of coffee bean. For example, at the higher place coffee beans grow, the better the quality is. Also, the bigger gap of temperature between day and night, the denser coffee beans are. The place, which is located at high altitude has a feature, a huge daily temperature range. Consequently, workers of Starbucks harvest the coffee beans by going up to the high altitude ("Exceptional Coffee," n.d.). The second element is to offer intimate services. For instance, when people make an order at the counter, the cashier asks the customers’ names to pick up the beverages they ordered. By asking their name, the atmosphere of the place would be more familiar with each other. The last element is to play music such as acoustic guitar sound, to arrange dark coloured furniture, and to hang darker lighting than general light. This is because Starbucks pursue subdued and calm atmosphere.

Starbucks- New baristas go through a coffee tasting session of the store manager’s favorite coffee beverage. This in turn displays the manager’s passion for coffee, thus instilling it in the new

Starbucks provide a large in store seating with free wi fi and a take-out service which only a few retail shops offer. The main target customers for Starbucks are office workers, with enough income, whom are able to afford the high prices of their products (Gaudio, 2003). The company has worked hard to establish itself as the brand leader with its branding as the most frequently drank coffee and noticeable brand logo. Introduction of promotions like the Starbucks Card, allows a more convenient way for a person to
pay for
your
drinks
and
earn
rewards
for
your purchase (Starbucks Coffee Company, 2011).
Furthermore, in‐store
promotions
accompanied
by
new
products and
amenities like free internet use are all strategies that Starbucks use to maintain their position in the market (Vasudha, 2011).

Starbucks first opened its doors in Seattle’s Pike Place Market with the name being coined from that of Moby Dick’s first mate (Schultz & Yang 1999). It has spread its shops across North America, all over Europe, the Middle East, Latin America as well as the Pacific Rim with an estimated 35 million customer weekly (Michelli, 2008). With tremendous growth from a small time coffee shop, the company has matured to an international icon that today it is one of the world’s leading retailer, roaster and brand specialty coffee (Story, 1971). The company offers whole bean coffees, espresso beverages, and confectionery and bakery items.

can order and pay for their drinks in a flash while stacking up rewards for each purchase made. This Strategy has significantly drawn people to Starbucks due to its highly anticipated services, products, and marketing strategies that differ from most fast food restaurants. The next service is the Starbucks webpage where the customers can go onto the site and view product and also make purchases. This service is quite excellent for those that want to checkout items online through the site, because it incorporates a similar process as the application on your smartphone. Starbucks also incorporates equipment and drinkware to their massive line of products. First their Drinkware consists of cups and mugs that are affordable to the customers. These cups come in many colors and aesthetic values, which make people interested in purchasing. Starbucks had the right idea when they decided to manufacture these cups out to their customers because not only were they a huge success for the business, but it also made Starbucks distribute more merchandise. Cold cups, which were from stainless steel containers. These containers made a rise once the popularity rose for other merchandise. These containers were sold very often to customers and once again made a surprise since it was from the same line of cups and mugs category. As more popularity grew in their products so did the equipment used to make customers coffee. First Starbucks decided to manufacture coffee makers, presses, and expresso

Beginning in 1971, Starbucks started as a roaster and dealer of whole bean and ground coffee along with tea and spice in Pike Place Market in Seattle. The company quickly grew and became what it is today. Currently, Starbucks serves millions of customers every day and has more than 24,000 stores in 70 countries (Starbucks Coffee Company, 2016). By now, Starbucks is a well-known company around the world. Beyond having a good core product, their marketing strategies are strong. As communication marketing strategies are increasing in importance, it is important to look toward companies such as Starbucks who employ incredible communication marketing strategies. Despite the fact that their competitors offer considerably lower prices, Starbucks is still able to market its products based on quality and customer experience. One of their major strategies that helps them stay ahead is consistent branding. At any Starbucks store around the world, customers will have a similar and familiar experience and recognize the same logo and branding. Additionally, they have successfully tapped into communicating with customers across several methods. E-mails, social media, and the mobile application all have a similar feel and are targeted at education and providing rewards rather than promoting a specific product. These marketing strategies keep customers coming back again and again.

As we mentioned previously starbucks had invested in their employess so they are well trained , thus they have to utilize knowledgeable employee to improve their operations.