Starbucks's Market Strategy For Starbucks

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Starbucks Corporation is a coffeehouse chain that began in Seattle in 1971. Since that time, Starbucks operations have grown; there are now over 22,000 retail stores throughout 67 countries. Starbucks strives to offer customers a comfortable, “home-like” environment while remaining conscious of ethical behaviors and social responsibility. It can be argued that Starbucks dominates the coffeehouse market, and much of this may be due to a grand strategy with a focus on growth. Using a growth strategy, Starbucks attempts to increase its market share and revenues by increasing the number of its stores and the number of locations it serves. So far, Starbucks has enjoyed much success with this strategy.
One of the areas in which Starbucks is currently facing a challenge, however, is in its attempt to expand internationally. While Starbucks has seen success in the United States and the Asian-Pacific regions, its sales are lacking in the regions of Europe, Africa and the Middle East. While much of this difficulty can be attributed to the struggling economies of these regions, the fact still remains that Starbucks has an uphill battle when it comes to expanding its chains. (Sun, 2015).
Despite the challenges, Starbucks is a well-known coffeehouse chain which roasts and sells coffee, drinks and snack foods; in fact, it is a leader of this industry. Starbucks has many competitors including eateries, retail stores, and fast food chains. Its primary competitors, however, include
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