Introduction Starbucks originated in Seattle, USA in 1971, by three partners, who met while they were
As a consultant for Starbucks, it was interesting to review a multinational company that operates in
Starbucks doesn’t only takes great care in their partners (employees) but also in their stockholders
the competition in coffee market is intense, Starbucks aims to satisfy more customers in order to increase
Starbucks: Delivering Customer Service Overview Problem statement: In 2002, market exploration has exposed
Starbucks was founded in 1985, it is one of the most successful coffee shop company in the global coffee
and role played by rewards program, Starbucks’s compensation plan will be used as a guide in creating
possible solution for Starbucks’s current problems through different marketing analysis. We first applied
which is Starbucks using is differentiation strategy. Following a differentiation strategy, Starbucks seeks