Starbucks's The Coffee Market

The first Starbucks opened in 1971, in Seattle’s historic Pike Place Market. The name, inspired by Moby Dick. Howard Schultz (Starbucks chairman, president and chief executive officer) had first walked into a Starbucks store. “He had a vision to bring the Italian coffeehouse tradition back to the United States. A place for conversation and a sense of community.” A third place between work and home. From the beginning, Starbucks set out to be a different kind of company. One that not only celebrated coffee and the rich tradition, but that also brought a feeling of connection. ("Company Information | Starbucks Coffee

The original Starbucks was founded in 1971, in Seattle’s historic Pike Place Market, by three owners Jerry Baldwin, Zev Siegl and Gordon Bowker; who later hired Howard Schultz to be their director of sales in 1982 (Sun). During one of Schultz’s trip to Italy, he saw the essence of how cozy little coffee shops on neighboring street corners played a vital role in the social life of most Italians. It was the main point for the neighborhood, where friends met, mingled

1. Starbucks Corporation's rise seems to be out of a storybook for Howard Schultz. Starbucks began selling whole bean coffee in 1971 under Jerry Baldwin, Zev Siegl, and Gordon Bowker. Business grew at a slow and steady pace until Schulz joined the company as manager of retail sales and marketing. After a visit to Milan, Italy, Schultz was inspired by a vision. He saw how important coffee was to the romantic culture of Italy. He believed that if Americans had such places to socialize over a cup of coffee, espresso, cappuccino, etc., that they would pay good money for his quality product. The owners of the Starbucks Corporation were not as excited and did not want to operate in the restaurant business. Schultz filmed these coffee bars and

In 1971 Pike Place Market in Seattle founded the first Starbucks. Owners Jerry Baldwin, Zev Siegal, and Gordon Bowker focused on selling coffee beans and equipment. Starbucks, after the first mate in Moby Dick, investing in the green coffee beans from Peet’s, a specialty coffee roaster and retailer they began introducing the gourmet coffee. In 1983, the final entrepreneur, Howard Schultz, joined the company and began selling not only coffee beans but espresso drinks as well. Schultz idea was not agreeable, he started his own company called II Giornale coffee bar chain in 1985. In 1987, the original owners of Starbucks sold their chain to Schultz’s II Giornale. Schultz changed II Giornale outlets to Starbucks chains and quickly began to expand. Foremost, Starbucks faces three major obstacles first competition in the fast pace economy, continually changing atmosphere, declining industries and the shift in consumer preference. Through competition, the price of Starbucks coffees and products sales creates the buying power of the consumers. In this situation, Starbucks needs to provide prices are constructive to company and the consumers. As the largest coffeehouse company in the world, Starbuck attained 16,120 stores in 94 countries such as in America, Australia,

Starbucks is a major American company that was founded in 1971 by three college friends in Seattle, Washington.? Jerry Baldwin, Zev Siegl, and Gordon Bowker at one time were all of different paths until they learned coffee roasting techniques from coffee entrepreneur, Alfred Peet (Starbucks Timeline, 2016).? Alfred taught the three friends his particular style of roasting which ignited a spark in the trio and they were inspired to sell high quality coffee beans and roasting equipment. They soon started brainstorming names, and finally settled on Starbucks

Starbucks is the premier coffee emporium company in the United States and worldwide. It is arguably the most recognizable name in the specialty coffee industry. The company was founded by Gerald Baldwin, Gordon Bowker, and Ziev Siegl with the opening of its first upscale shop in Seattle, Washington in 1971. Howard Schultz, who joined the team in 1982, later bought out his partners and fashioned his new stores after the Milan, Italy coffee customs he observed during his travels there. His intent was to establish his coffee houses as a “third place” behind home and work. He wanted to make neighborhood coffee houses a regular social experience, where

Starbucks is expanding their international retail presence, primarily through company-operated retail stores. The company has recently moved into China as part of its plan to operate 500 stores in both Asia and Europe. In 1998, Starbucks acquired a London-based Seattle Coffee Company. This gave the company an immediate presence in the U.K. and laid a foundation for future expansion in the European market. Starbucks has been involved with overseas expansion along the Pacific Rim markets such as Japan, Hawaii, Singapore, New Zealand, Philippines, Korea, China, Hong Kong, Malaysia, Thailand and Taiwan. Starbucks expects non-U.S outlets will eventually outnumber domestic stores. Starbucks is positioning itself as a company independent of domestic growth constraints as evidenced by it becoming one of seven NASDAQ stocks listed on the Hong Kong stock market. The Wall Street Journal quoted company Chairman Howard Schultz as saying, "We are no longer building an American company. We are building an international one that is as relevant in Hong Kong as it is in Seattle" (Wall Street Journal, 2008). To develop a successful presence in any of these markets Starbucks must understand the environmental influences to the companies business. Some of the major factors that affect business the foreign markets are technology,

Enthusiast coffee drinker or not, people of all generations have heard of the popular franchise Starbucks Coffee Company. Opened in 1971, Starbucks started off as a single store located in Seattle. Today the well-known coffee chain has spread their name almost all over the globe. With over 21,000 locations in 64 countries, Starbucks is by far the largest leading coffee company in the world. Starbucks Coffee has different values compared to other coffee corporations that do not see the importance in giving back to communities around them and treating their employees as equals, all while striving to provide their customers with high quality products that are ethically sourced.

“Starbucks is known as one of the foremost retailers, roasters, and brands of speciality coffee in the world after working hard in getting succeed.” They are obligated to offering customers the premier quality coffee and the highest coffee familiarity, while functioning in techniques that generate social, environmental, and economic advantages for the society in which they do their business. (Super brands, 2012) Similarly, “they are functioning and authorization beyond than 8,500 coffee shops in more than 30 countries. (Starbucks, 2013). Furthermore, they offer a variety of regular or decaffeinated beverages, comprising at least one coffee of the day with our own choice of Italian-style espresso beverage, cold blended drinks, and a variety of finest teas and packaged roasted high quality of entire bean coffees.” (Starbucks, 2013) They also offer a variety of fresh pastries and confectionaries, sodas, juices and coffee making accessories. Furthermore, they wholesale their whole bean coffees via famous trade group and supermarkets. (Starbucks, 2013) Additionally, they manufactures and wholesales bottled Frappuccino Coffee drink and a finest ice creams via its joint ventures, partnerships and proposals by its entirely owned supplementary, Tazo Tea Company. The company’s main attempt is to touch the success and become the famous and respected brand in the world.

Starbucks Corporation is an American coffeehouse chain, founded in Seattle, Washington in 1971. It operates worldwide and has been experiencing revitalized prosperity. They have grown to more than 23,043 stores in over 68 countries and have about 238,000 employees. (Appendix 1) At that time the company was a single store and offered one of the world’s finest fresh roasted while bean coffees. Now, Starbucks also offers a selection of premium teas, fine pastries and other delectable treats to please the taste buds. They are committed to creating global social impact in neighborhoods around the world. From the start, it set out to be a different kind of company. One that not only celebrated coffee and the rich tradition, but that also brought a feeling of connection. (Bain, 2016)

Jerry Baldwin, Zev Siegl and Gordon Bowker founded starbucks in 1971 and opened its first store at Seattle’s Pike Place Market. They were inspired to sell high quality coffee beans and coffee roasting equipment from a man who taught them how to roast coffee beans. However in 1987, the original owners sold the coffee chain to a former employee named Howard Schultz. He quickly rebranded his II Giornale coffee outlets as Starbucks and within the same year, Starbucks opened its first stores outside of Seattle and it quickly expanded from there. In 1992, Starbucks had 104 outlets with a revenue of USD$ 73.5 million up from USD$ 1.3 million in 1987 and as of today, Starbucks total asset value is USD$ 11.5 billion (2013).

Three Seattle academics and entrepreneurs, English teacher Jerry Baldwin, history teacher Zev Siegel, and writer Gordon Bowker, started the Starbucks Corporation in 1997. Their primary product was the selling of whole bean coffee in one Seattle store. By early 1980's, this business had grown into four stores selling the coffee beans, a roasting facility, and a wholesale business for local restaurants. "There store did not offer fresh-brewed coffee sold by the cup, but tasting samples were sometimes available" (Thompson, Jr. et al, 2005). In 1982, Howard Schultz left his job as vice president and general manager of a Swedish company and assumed his new responsibilities as head of marketing and overseeing Starbucks

Starbucks was founded in 1971 and opened their first location in Seattle’s Pike Place Market (“Company Information,” 2015). Although the company’s website did not give any information on the founders, further research provided the names of three young businessmen. Jerry Baldwin, Zev Siegl and Gordon Bowker opened the store where they only sold coffee beans and coffee making machines (“History of Starbucks,” 2014). In 1981, Howard Schultz became the director of operations. Howard was fascinated by the coffee industry, and a year later took a trip to Italy to gain further insight on the operations of coffee shops. When Howard returned he had acquired new ideas and wanted to serve drinks, not just make the beans. When he could not convince the owners to agree with his ideas, he set out on his own in 1985 and founded Il Giornale. Just two short years later in 1987, Howard Schultz acquired Starbucks with the help of local investors and took over the business (“Starbucks Company Timeline,” 2014). From there, Howard expanded the company and made it into what it is today. The biggest factor overall that has contributed to the company’s growth was when Howard Schultz first started working for the company. From the beginning, he wanted to make the company into so much more than what it was. A specific way that Howard contributed to the growth was when he traveled to Italy. This experience gave him insight on the operations of coffee

In 1981, Starbucks hired Howard Schultz as the Director of Retail Operations. He tried to convince the owners to sell coffee verse beans and machines. Unfortunately, he did not convince them and he branched off and opened his own café. Howard opened his chain of coffee shops in 1986 and later bought the name Starbucks from Baldwin.

The Starbucks founded in 1971 and opened the first store in Seattle’s Pike Place Market, WA, United States by Jerry Baldwin, Zev Siegl and Gordon Bowker. First Starbucks sold only coffee beans and coffee machines. The coffee drinks were sold after 10 years when Howard Schultz was hired as a Director of Retail Operations. And the next year, the founders sold Starbucks to Schultz, after that the company growing fast and large volume by made international franchise to Tokyo, which is a first international Starbucks’ store, and acquires many local coffee stores, such as Peet’s and Seattle’s Best Coffee. The Starbucks started to sell their stock to the public and their employees in the 1990s (Coffee. Org).