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Starbucks Principles

Decent Essays

The success of Starbucks is hinged on five business principles involving all levels of both management and employees as expressed in the book, “The Starbucks Experience”. These five principles are taught to and upheld by each and member of the company. As each employee holds shares to the company, they are held to a standard which requires them to go above and beyond to please the customers (Michelli, 2007). Starbucks maintains that if management treats its employees with a higher level of respect and with higher regards than the average company, then they will then treat their customers with a higher consideration as well (Michelli, 2007). Each new shareholder is given a small booklet of instructions on how to conduct themselves called …show more content…

The simple idea of asking the name of the customer their name opens the door to a relationship not normally shared between customer and worker (Michelli, 2007). “Make it Your Own” applies to much more than simply the store that each barista works at, but to the company name as a whole (Michelli, 2007). The entire branding of Starbucks holds a reputation and the actions of each and every employee affects it; a cheerful barista positively affects the reputation of the entire company (Michelli, 2007). Each employee is charged with the mission to get involved in both the company and the community and be a positive representation of the Starbucks name (Michelli, 2007). Second of the five principle comes concept that “Everything Matters.” Attention to even the smallest details is important in the long run (Michelli, 2007). Starbucks management must both look in-depth to the smallest of details that may not require a large amount of attention and the more broad concepts that make Starbucks the company that it is (Michelli, 2007). No matter how insignificant the issue, employees must see that it is resolved in full; this creates an environment that shows a sense of responsibility for each customer (Michelli, 2007). This concept also states that quality is of the utmost importance even when it takes much more time and effort to complete the task (Michelli, 2007). Not only does this apply to baristas and cashiers, but it also applies to

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