M3786 NEW VENTURE PLANNING SAMPLE CASE ANALYSIS REPORT
STARION ENTREPRENEURSHIP SAMPLE CASE ANALYSIS REPORT
Starion Instruments, headquartered in Sunnyvale, CA is a private company with core IP assets based on the exclusive license of groundbreaking medical research in the field of laser tissue welding. Starion hopes to revolutionize the electrosurgical field with the introduction of products like its cautery forceps used for cutting and sealing (cauterizing) tissue. The overall annual market for these types of medical devices is in excess of $1 billion. Furthermore, Starion’s promising IP and continued research goals will enable it to gain a significant foothold in the worldwide medical technology industry with sales reaching
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However, it is only with repeated use that they gain skill with a given device. Therefore, it is critical that they see not only a cost advantage, but a significant increase in product performance in order for considerable adoption to take place. Starion’s choice to focus on the core buyer requirements magnifies their intimate knowledge of the space and contributed greatly to the company’s overall success. The decision was made to concentrate on an open surgery strategy. Early adoption, particularly for a small fish in a big pond, is critical to any start up. This direction, spearheaded by management, was a deft decision for several reasons. The customer base in this field consists of an end user with a complex hierarchy and buyer process. However, it is ultimately the end user’s decision which makes or breaks a product in this field. Therefore, the decision to launch the product for use in open surgeries as opposed to laparoscopic procedures vastly increased the attractiveness to the early adopter base. The open surgery tool strategy enabled doctors to rely on backwards compatibility (the ability to simply fall back on the tried and true cut and suture method), another key point with “experimental” tools and methods.
Prior to Starion’s laser tissue welding breakthrough, the most common electrosurgical tool was the monopolar device, also known as the Bovie device. With
The electrosurgical unit (ESU) generated current that is used to cut or coagulate tissue, including fat, fascia, muscle, internal organs, and vessels. Current flows from a generator to a device that delivers
Not all surgical procedures are the same, each procedure necessitates very specific skills, expertise, knowledge, and
Several of these tools are used not just for everyday use, but for treating disorders, injuries or disease, which is a very important distinction in this debate.
All the Board-Certified Surgeons at The Surgery Group have many years of training and experience performing minimally invasive, robot-assisted and traditional open surgeries. Due to the number of procedures we have performed, our dedication to providing each patient with superior care and the investment we have made in state-of-the-art equipment, and training, our patient outcomes are typically better than those seen at other surgery centers in the Florida Panhandle.
surgical team had worked together to build a biomaterial to place in our patient to fix her
The aim of the study is to evaluate the clinical efficacy of a soft tissue 980-nm diode laser with SRP versus the effects of SRP alone.
Give the necessary resorbable technology, tools, and training to surgeons to use in pediatric care.
Surgery equipment: silastic and tygon tubing were from Thermo Fisher Scientific (Auckland, NZ), silicon, cotton buds and Bostik superglue were obtained from the Warehouse (Wellington, NZ), while gauze swabs were purchased from Global Science (Auckland, NZ). Large screws (CS00395) were obtained from Coastal Fasteners (Wellington, NZ) and small screws (MCPF40210) from Eyeline Optical (Wellington, NZ). The Ostron powder and liquid were obtained from Henry Schein Shalfoon (Auckland, NZ).
The device was developed by the BrainGate collaboration, which includes the Department of Veterans Affairs, Brown University, Massachusetts General Hospital, Harvard Medical School, and the German Aerospace Center. It was made by medical device company Medtronic.
As today’s technology is changing, some of the most major effects of it are superior advances in the medical field. One advance in the medical field is tissue engineering. It is being developed for use in regenerative medicine and soon to be in wider use for other treatments. Tissue engineering’s goal for the future is for the medicine to be able to stimulate other cells around the damage area of the body to get them to grow and produce living tissue (Sciencedaily). Another medical advancement is the monitoring systems and how hospitals can better track for problems and signs of an emergency. This can also help the surgeons decide how to stitch up a patient for best recovery time (Sciencedaily). As technology keeps progressing, another medical advancement is the way surgeons are doing operations. Today, for complex surgeries, surgeons now will get help from the use of a robot for accurate procedures; this will help with the size of the incision and keep the recovery time shorter than during standard surgery.
Cosmetic, plastic and general surgeons commonly perform laser skin resurfacing to improve the appearance of their patients' skin. The technology available to these professionals today enables precise control of the laser equipment, even in tender or difficult areas of the body.
The high cost of laser equipment and the limited number of procedures that can be performed with each device keeps many dentists from buying dental lasers for their offices. Yet others, who have invested, swear by the safety and effectiveness. However, the American Academy of Periodontology says that at this time there isn’t enough evidence to conclude that there is any laser wavelength that is better than the traditional treatments for periodontal disease. And that tissue damage
Technology is transforming the medical field with the design of robotic devices and multifaceted imaging. Even though these developments have made operations much less invasive, robotic systems have their own disadvantages that prevent them from replacing surgeons all together. Minimally Invasive Surgery (MIS) is a broad notion encompassing a lot of common procedures that existed prior to the introduction of robots. It refers to general procedures that keep away from long cuts by entering the body through small, usually about 1cm, entry incisions, through which surgeons use long-handled instruments to operate on tissue inside the body. Such operations are directed by viewing equipment and, therefore, do not automatically need the use of a robot. Yet, it is not incorrect to say that computer-assisted and robotic surgeries are categories that fall under minimally invasive surgery (Robotic Surgery, n.d.).
According to Ashish Chandra and Zachary D. Frank, surgeons have been trying to find a more effective method of performing
Specialty Food and Beverage company (SF), which founded in 2004 in Denmark, mainly covers foods and beverage, restaurants and hotel area. Recent years, the company had faced several problems which lead SF to an embarrassing situation. This assignment will introduce SF’s current issues, analyze the decision and then discuss the solution way which chose by SF’s high level management team.