Starting Up the Business, Color Me Cupcake Essay example

Food orders can also be placed through a website instead of being put on hold and waiting. It helps more then just business owners as well. Websites also allow people to take virtual tours of potential houses they may want to buy, venues to rent, hotels, anywhere a person may be interested without having to leave the comfort of their living room. What better way of showing off your work then a website. For example, barbers can posts pictures of their hair styling and allow people to review them. A website can become a very powerful tool.

In addition, Baked My Melissa‟s website supports local and national deliveries. Baked by Melissa’s Mission Statement: To provide dessert-lovers with guilt-free, bite-sized mini cupcakes (the size of a quarter) packed with a flavorful punch. Currently in its third year in the market, Baked by Melissa has created a niche for itself as the leading mini cupcakery that specializes in uniquely flavored mini cupcakes. Within that niche, Kumquat is the closest competitor but lacks the real estate and brand awareness that Baked by Melissa has so strongly built in such a short time. Baked by Melissa‟s competitors also include cupcake and dessert bakeries such as Crumbs, CupcakeStop, Sprinkles (which just opened shop in New York City), Buttercup Bakery and Magnolia to name a few. These bakeries bake and sell cupcakes as well as a variety of desserts with Crumbs being the most dominant in the market. Baked by Melissa‟s marketing efforts over the last three years, managed by Melissa Bushell‟s brother Brian Bushell‟s marketing firm VenueTap, have been highly successful in establishing a strong brand identity and awareness in New York City. Brian Bushell is also the CEO of Baked by Melissa and the primary financier of capital for the company3. Their marketing mix and strategy – a smart combination of high impact and low cost tactics - includes events, partnerships, guerrilla and grassroots marketing, social media and public relations. Now that Baked by Melissa has

Doughnut Time (2016) is a Brisbane based company, specialising in a variety of premium desserts that capitalise on the use of social media, unique locations and offerings (refer to table 1). Despite desserts being considered non-essential, high levels of competition and healthy eating trends (refer to table 1), the business has successfully established itself within the fast food and dessert industry, which is set to grow in the next five years (Tonkin, 2016). The company has a distinctive vintage flair, yet modern take on doughnut names and designs, becoming popular on social media (Doughnut Time, 2016). It’s vintage vans and small ‘hole in the wall’ stores make the company sort after, and appear unique from a large number of competitors

All of the proceeds from the cupcakes go to an organization called BASE Camp, an Orlando-based children’s cancer foundation that provides year-round support for children suffering from cancer and other life threatening illnesses.

Cameron’s coffee has been able to grow tremendously since 1999. However, the times are changing and it is time for the company to branch out of their comfort zone and tap into new market places. To accomplish this task the company will need to utilize different application to expand the company’s vision, values, and goals to their consumers. Getting the company’s products, visions, and future goals out to the consumers is imperative to the success of the company. Being that the company was founded in 1978 and transitions during a time that the internet was just starting to develop its only natural to notice a need to upgrade the company’s software as well as increase their internet presences. Therefore, Cameron’s Coffee will need to boost their social media presence as well as utilize other marketing tools within the cloud computing, and the data collected via marketing surveys that is brought in through the applications to make changes to their products, shipping, and other issues that may hinder the sale of the coffee. Cameron’s coffee will need to branch out and create social media accounts to be able to reach the other areas of the market place and get a feel of what products would work best within those markets.

Despite its location, Dot’s Doughnut shop was about to get famous. The shop was a mini diner near the Interstate 23, a block away from New John City, but the place was well visited though. They recently came out with the new Double Decker doughnut that had two prodigious donuts glued together by vanilla custard creme. It quickly became the #1 best selling snack in the county. The only thing that kept citizens from buying it was the distance from the city, and the shop didn’t have home delivery, so people would call cabs or take the bus. Also, people wouldn't be able to buy their products because people would have spent all of their money on rides to the shop. On the shop’s 25th anniversary, they sold all donuts for 50% off. Peculiarly there

Panera Bread is one of the great American success stories of breaking trends, and shaking up the market with complete innovation. Not only were they successful, but they were able to achieve this success while doing things their own way. Product and Service differentiation were the keys to this bakery-café's success. Before Panera Bread's creation in ___, never had a business combined the relaxing environment of a café with the fresh aroma of an artisan's bakery. This proved to be a gold mine for its owner and stakeholders, and the analysis of this period from 2001 to 2003 shows exactly why. In this analysis, we will examine the success

When it comes to the consumption of coffee and donuts, I wonder to myself who does the best job at doing so at a reasonable price and who has the most benefits. That is when I decided that I was to put Dunkin’ Donuts and Krispy Kreme side-by-side to see who would be the best in the modern marketing world. In order to do this, I will be discussing the four P’s to differentiate the companies and use other material that was discussed in class. When I started to write this report; my original plan was to use Dunkin’ Donuts and Starbucks to determine which would be better, however these companies are far from comparison and I chose a company that would be more similar in products and service, with that company being Krispy Kreme Doughnuts.

Each and every single cupcake that will be provided at this shop will be baked in store and served fresh each and every day. Consumers also have the option of ordering special made cupcakes that consist of particular frosting colors, different types of toppings or even special messages on them for special occasions. The best part about Bree’s Cupcake Shop is that each and every cupcake is made to provide the customer with a yummy bite, from the actual filling of the cupcake, to the icing that will be placed on top. The cupcakes purchased from Bree’s Cupcake shop will come in a box, which will contain a total of 12 cupcakes.

The Pillsbury Cookie Challenge is a case study written by Natalie Mauro under the supervision of Professor Allison Johnson. The case study creates an open discussion about what the marketing manager of the refrigerated baked goods category for Canada General Mills should do to revive his products. Ivan Guillen, the marketing manager, was faced with tough challenges. He was initially “…faced with the challenge of developing a strategy that would lead to improved business performance on his category” (Johnson and Mauro, p.1, 2011). To clarify, Guillen’s category is refrigerated baked goods (RBG), which means, this category is his marketing responsibility. The issue here is that “RBG was GMCC’s fourth largest category, and its performance over the past two years had been less than stellar” (Johnson and Mauro, p.1, 2011). It is important to note that GMCC stands for General Mills Canada Corporation. Pillsbury has enjoyed majority market share in the RBG category in Canada, however, recently, the market was experiencing only moderate growth. Guillen was disappointed that their goal of 5%-7% market growth was not being achieved mainly in the refrigerated cookie dough segment. To be exact, their volume growth for two years was flat and they were having difficulty reaching new households. There was a shift among consumer’s purchases, which Guillen was challenged to figure out why.

“When an individual buys a product, there is a process which occurs for making their decision. This is the consumer decision-making process, which includes: recognition, information search, evaluation of alternatives, purchase, and post purchase behavior (Cachola).” When buying a coffee or food such as a cookie from Starbucks there has to be some type of appeal to the product. For many consumers that would be the aroma from the coffee as soon as one would to walk into the building. The Consumer Decision Making could be the answer, by advertising different brands of coffee and food this could appeal to a younger crowd such as teenagers and kids.

Cupcake central targets both the local and special event customers as it provide services to special events like weddings, birthdays and corporate functions. We also target the online customers through online and the main aim is to

Despite being an intimidating prospect for most people, there are millions of entrepreneurs in the US. Some of them turn out to be very successful, others, not so much. There are many steps to starting and running a business, but many of them can be easily accomplished simply by filling out some forms, and several small fees.

Desert dreams is in the business of casual dining, catering mainly to individuals or groups who are in transit to other events or activities. Besides formulating a marketing-oriented and customer focused mission statement, Desert Dreams should establish an objective to achieve profitability over the next two to five years. Over the space of five to ten years Cake should aim to expand into new stores in Sydney or Melbourne. During the infancy of the business the marketing plan, Cake should attempt to match internal strengths to external opportunities. In addition, they try to convert internal weaknesses into strengths and external threats into opportunities. The development of Cake’s marketing objectives is based on environmental analysis, SWOT analysis, the firm’s overall corporate objectives, and the organization’s resources.

Starting a new business is an exciting venture and has its unique mix of challenges and rewards. Many are set-up for failure if no clear goals or measures are established and adhered. According to the Small Business Administration, “Planning is critical to successfully starting and building a business.” The best advice for a new entrepreneur interested in starting a business is to create a solid business plan that outlines the business in its entirety. A well-constructed, written business plan will help owners remain focused on their operations, marketing and financial measures through the duration of the business life. In addition, knowing the risks involved in starting a business can help prevent and minimize mistakes that cause many