Starwood Hotels And Leisure Business

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Abstract Starwood Hotels and Resorts are one of the world 's largest hotel and leisure companies. They conduct their hotel and leisure business both directly and through subsidiaries. The writer will discuss the main line of business of the company, countries in which the company operates, competition, target market, product strategy, distribution strategy, communication strategy, pricing strategy, differences in implementation: from one country to another. Starwood Hotels Inc. Introduction Starwood Hotels and Resorts are one of the world 's largest hotel and leisure companies. They conduct their hotel and leisure business both directly and through subsidiaries. Starwood’s brand names include the following – Four Points, Le Méridien, Westin, The Luxury Collection, and Sheraton, Aloft, St. Regis, W hotel, Element and more. The writer will discuss the following: Main line of business of the company, countries in which the company operates, competition, target market, product strategy, distribution strategy, communication strategy, pricing strategy, differences in implementation: from one country to another. This paper will conclude with a summary of this discussion. Describe Main Line of Business of the Company Starwood Hotels and Resorts was founded in the year 1980 with headquarters in Stamford, CO. It has grown to build an empire with revenue earning of about 5.62 billion US dollars out of its 1207 hotels, each with over 300 rooms. They also have several amazing

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