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Starwood Swot Analysis

Decent Essays

Starwood Hotels Mission and Current Performance A) A vision statement needs to include what the company wants to become. In Starwood’s vision statement the vision is vague. They are not in the Life Style business, nor strongly in the Consumer Products business. Their business is the hospitality business and it is not emphasized properly. Starwood lacks a mission statement. As so they do not address the nine components of the mission statement that describes what the business is. There is a statement of company values. It is a very generic and all encompassing statement, but it does sets the standard for the culture the company wants to establish. B) Starwood suffered poor performance in 2006. Evidenced by a decline in Gross …show more content…

| |Increase dividend by 7% hopefully will increase stock value and as a |Reduce investment in owned hotels, which are major revenue resource | |result company equity value, which allows for more borrowing of money |Tight money markets makes borrowing more difficult, especially with | | |reduced assets | | |Potential increase of room tax in a down economy | Social, Demographic, Culture |Opportunity |Threat | |Increased business travel post 9/11 |Increasing presence in foreign markets where demographics has different| |Changing demographic in foreign markets |preferences and behaviors than US population | |More discretionary income in emerging markets |Slow economy in the US decreases discretionary income especially that | |Appealing to higher income clientele with luxury brands |of baby boomers | |Capture a share of the business and leisure travel market with their |Slow economy and development of new internet meeting

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