Starwood's Business Strategy For Starwood Hotels And Resorts

MGM Resorts International was incorporated in Delaware on January 29, 1986 as MGM Grand, Incorporated, a subsidiary of Kirk

Panel participation necessary to build the profile of the CBRE hotels / head of hotels

Starting as a domestic Canadian company in 1960, Four Seasons Hotels and Resorts have built an internationally brand not only through exceptional luxury in beautiful locations all around the world, but through understanding that while each of their properties provides guests an “unique experience the success of the company is guaranteed.” (www.wearedevelopment.com). Four Seasons concept was to create a chain of luxury hotels in which excellence in service and amenities was literally present and linear.

Sheraton Hotel and Resorts WorldWide is a hotelier company with hotels and resorts operating on all continents in the world. The Sheraton worldwide is known for its luxurious and opulent resorts, hotels and spas and continues to expand its brand in high tourist destinations areas. The Sheraton is also famed for having the first hotels to have online reservation systems, an industry first and has maintained that innovative and leading role within the hotel industry.

The hotel chain, Astor Lodge and Suites, Inc., operates 250 properties in 10 western and Rocky Mountain states. The company’s customer base primarily comprises business travelers. In addition, the locations of the properties surround airports, large regional shopping centers, and major highways close to suburban industrial sites as well as office complexes. Projections of 2005 fiscal year forecast a fifth consecutive year of a gross loss for the firm. The estimates include an anticipated $422.6 million in company lodging revenues but a net loss of $15.7 million for 2005. As a result, Joseph James, president and CEO of Astor Lodge and Suites, Inc., initiated a challenging goal for executive management to devise a strategy achieving net profits in two years and sustaining positive growth in the future.

Amber Inn & Suites, Inc., formed in 1979, operates 200 Amber Inn properties and 50 Amber Inn & Suites properties located in 10 states throughout the Rocky Mountain and western states. On Average, each location has approximately 120 individual guest and suite-style rooms. Under a new president and CEO, the goal is for Amber Inn & Suites to reach profitability within two years after five consecutive years of unprofitability. This company is positioned as a limited-service hotel which does not have the amenities such as a restaurant, lounge, or meeting rooms. This type of hotel is classified under a midscale hotel with food and beverage, such

According to Part A, Hilton Surfers Paradise Residences (HSPR) is recommended to pay more attention to the international tourists and develop a marketing strategy to improve their satisfaction in order to attract them to their hotel. At the same time, sustainability has already become the major challenge for the whole hospitality industry, therefore, energy saving and recycle system should be established in the future operation. The first recommendation is made due to competitive needs and the ideal spot of HSPR that may well be attractive to international tourists. The second is recommended due to legislation introduced by the Australia government who announced that the carbon tax will be introduced in 2012 in Australia and that hotels have to become "green". It may be that the two recommendations can be integrated , attracting international tourists and 'greening' the environment at the same time (Aaker et al, 2004), thereby saving HSPR money.

purchase of Starwood Hotels & Resorts Worldwide. This was a friendly acquisition as the target firm Starwood Hotels was in agreement of the acquisition as it will create the world’s largest hotel company .The transaction combined the Starwood’s leading lifestyle brands and international footprint with Marriott’s strong presence in the luxury and select-service tiers, as well as the convention and resort segment, creating a more comprehensive portfolio. This will offer the broader choice for guests, greater opportunities for associates and should unlock additional value for Marriott and Starwood shareholders. Combined, the companies operate or franchise more than 5,500 hotels with 1.1 million rooms worldwide. The combined company’s pro forma fee revenue for the 12 months ended September 30, 2015 totals over $2.7

The Carlson Company is facing serious problems with sex trafficking in the global tourism. The Carlson Company is a global marketing, travel, and hospitality company. In 2004, Marilyn Carlson Nelson, Chief executive officer of the Carlson Company, signed the Code of Conduct for the Protection of Children from Sexual Exploitation in Travel and Tourism. This is a global project that allows Carlson Company and nongovernmental organizations to prevent children sex trafficking and prostitution at a tourist destination. After the signing of the project, Carlson Company created policies that will fight against commercial sexual exploitation of children. One of the policies is to train Carlson Company’s workers to identify potential traffickers and sex tourists. Another Carlson Company’s policy is those tourists are required to provide information to the hotel to see signs of illegal actions. In 2006, the Carlson Company wanted to expand their industry to other countries. They chose Cuba as their first destination of expansion. The Carlson Company wanted to establish a hotel in a lucrative area of Costa Rica. After the Carlson Company research the area more, they found out that the area was known for children sex trafficking and prostitution. Some executives at the Carlson Companies feared to expand the Regent hotel chain into Costa Rica because it might create conflict with the Carlson’s Code. If the company abandons this project then the company will surely lose an

information about a new brand of luxury boutique hotel, “W”, from Starwood and brought to

MGM Resorts International (MGM) is a Fortune 500 company traded on the NYSE in the complex and unpredictable industry of gaming and hospitality. MGM is one of the leading global hospitality companies with a portfolio of 15 wholly owned resorts and gaming properties located in Nevada, Mississippi, and Michigan and 50 percent stakes in four additional properties in the US and China. MGM has an $18.09 billion enterprise value and over $6 billion in revenue. MGM is the third largest generating company in the industry and its success is due to its reputation for gaming, luxury services, and hospitality and entertainment venues. After part of the recession, only the gaming was hit harder than expected, and it is recovering slower than projected.

Starwood Hotels & Resorts Company is headquartered in White Plains, NY. The stock symbol is “HOT”. The company’s wed address is www.starwoodhotels.com. According to Hoovers.com Starwood’s top competitors are Accor SA in Evry, France, Fairmont Raffles Hotel International Inc. in Toronto, ON and Hilton World Wide, Inc. in McLean, Virginia.

Marriott International envisions itself to be the world’s lodging leader. Its mission is to provide the best possible lodging services experience to customers who vary in backgrounds, language, tradition, religion and cultures all around the world. Marriot is committed to environmental preservation through using environment-friendly technology and engages in social responsibility and community engagement.  We value our shareholder’s so we will only take steps that will ensure our growth. Most importantly, through our “spirit to serve”, we emphasize the importance of Marriott’s people and recognize the value they bring to the organization’s growth and success. It aims to increase revenues by 9% every year, to increase

The following report was derived from the primary use of secondary sources, in addition to telephone contact with hotel representatives. Secondary sources included research from the Internet, industry books, company marketing communications, trade and general business newspapers and magazines, among others. Through all the sources, relevant data and information was extracted into the report's appendices. After individual analysis and group discussion, the following report was devised. The mandate of this report is to provide a macro examination of the luxury hotel industry and specifically the future outlook of Four Seasons Hotel and Resorts, Inc.

The report focused particularly on the following hotel chain Hilton Worldwide. Hilton legacy began in 1925, it was founded by Conrad N. Hilton. The first hotel was built in Texas and had 40 rooms; today Hilton is one of the most respected brands in the world. The company owns, manages or franchises a hotel group of some of the most famous and highly regarded hospitality brands worldwide, including Hilton, Conrad Hotels & Resorts, Double Tree by Hilton, Embassy Suites Hotels, Hampton, Hilton Grant Vacations, Homewood Suites by Hilton and the Waldorf Astoria Hotels & Resorts. With 4000 hotels and 650,000 rooms in 90 countries Hilton Worldwide is one of the world’s leading hotel. (Hilton Worldwide, 2013)