State Bank of India: Innovation and Technology Management Analysis

For example, taking into account Nisbett, Cohen and Hofstedes studies, we assume how a specific cultural belief, tradition and attitude become part of the person and not just of his/her surroundings. For example, Hofstedes dimension called “Power Distance Index” (PDI), is concerned with attitudes towards authority and hierarchy. This cultural perception makes a huge difference in how people feel with their superiors and how they react to control-authority, -father like figures.

There are also other challenges considering cultural differences. In some countries there can be different social norms that the company needs to consider to be able to conduct business in a way the local community accepts. In the foreign markets such as Asia, Lloyds has had success with adapting to the culture by building on family values and trust. According to Kamel (2012), Lloyds

Geert Hofstede’s framework is a referenced approaches for analysing culture variations. The dimensions conjointly illustrate the impact of the culture ingrained in society on the values of the members. They also describe the relationship between these values and behaviour and using a structure based on factor analysis. Hofstede conducts a study about the difference in cultural environments in the 1970s and 1980s. He surveyed more than 116000 IBM employees in 40 countries about their work-related values. He also finds about the managers and employees vary on five dimensions national culture. These five dimensions are power distance, individualism versus collectivism, achievement versus nurturing, uncertainty avoidance and long-term versus short-term orientation.

The key purpose behind this report is to decide the significance of Hofstede 's dimensions and to set up the attributes of the two countries under thought in connection to Hofstede social model. And also this report includes description and analysis of other cultural customs that shape communication patterns in Sri Lanka. It is likewise expected to give significant data in the wake of an Australian company opening a sub branch in Sri Lanka. This report briefly discusses the strengths and the weaknesses that the company has and the solutions need to be taken in order to achieve the global market. The two countries are comparing to each other by one of the Hofstede 's dimensions which is “Power Distance”.

Hofstede defined the culture as “the collective programming of the mind which distinguishes the members of one group from that another”. His five types of cultural dimensions are the most popular in many cultural area studies, include: (1) power distance; (2) individualism vs. collectivism; (3) uncertainty avoidance; (4) masculinity vs. femininity; and (5) long-term vs. short-term orientation. These dimensions offer an insight towards behaviors and standards in the cultural context which are useful for many motivators to explore the people in different culture. The text suggested that countries with high uncertainty avoidance will lead to more job security, whereas people with low uncertainty avoidance (for example, U.S.) are motivated by new ideas and innovation. People with high power distance are motivated by relationships between subordinates and their boss, while people with low power distance are motivated by team work and relationships with their peers. On the other hand, individuals from high individualism are motivated by opportunities and autonomy; collectivism (for example, Japan) suggests that motivation should be done with group goals and support. Individuals from high masculine culture are comfortable with the tradition and division of works and roles; in a feminine culture, the motivators help people through flexible roles and work

In an article called Cultural Factor Highly Influences On Consumers & Their Buying Behavior – In Indian Context, the basic characteristics of culture are described:

There are many cultural and ethical differences between countries and it is important for mutual trust and respect that no organization try to strong-arm another into their way of thinking or take a position that their culture is more valuable than the other. According to Pitta, Fung, and Isberg (1999), it is vital for success to have a basic understanding of the culture and the expectations within cultures as they affect all business transactions. Failing to understand and consider the cultural differences will likely result in failure.

Geert Hofstede once said, “Culture is more often a source of conflict than of synergy. Cultural differences are a nuisance at best and often a disaster.” This quote means that no culture is alike or completely cohesive and that the differences between cultures are often incompatible and combative. This quote also ties directly into what will be discussed in this research paper. An analysis of the similarities and differences between the United States and India through Hofstede’s cultural dimensions of individualism, collectivism, low uncertainty avoidance, high uncertainty avoidance, power distance, masculinity, femininity, short-term oriented culture, and long-term oriented culture.

The most famous researcher of prevailing cultures in different countries goes by the name of Geert Hofstede. “He conducted one of the most comprehensive studies of how values in the workplace are influenced by culture” (). With the help of his research team, Professor Geert Hofstede created a model of national culture consisting of six dimensions. “The cultural dimensions represent independent preferences for on state of affairs

Dr. Hofstede performed a comprehensive study of how values in the workplace are influenced by culture. In the 1970’s, as a Dutch researcher Dr. Geert Hofstede, collected and analyzed data from 116,000 surveys taken from IBM employees in forty different countries around the world. From those results, Hofstede developed a model that identifies four primary dimensions of differentiate cultures. These include: Uncertainty Avoidance (UA), Masculinity-Femininity (MAS), Individualism-Collectivism (IND), Power and Distance (PD). After a further study of the Asian culture by researcher Michael Bond in 1991, Hofstede added a fifth dimension in his theory, Long- and Short-term time orientation (LTO), also referred to as the Confucian Dynamism. His research has framed how cultural differences can be used in professional business transactions. Geert Hofstede 's dimensions analysis can assist the business person in better understanding the intercultural differences within regions and between countries.

India represents a complex mix of exotic images and prosaic realities. Exotic images of India encompass elephants and monkeys, curry and naan, bindis and Bollywood. The prosaic realities of India focus on the third-world poverty, the prevalence of outsourcing, and its geo-political location in Asia. However, India has cultivated a thriving, modern business presence, and it is poised to become a global financial juggernaut in the next fifteen years. Over the last two decades, India has experienced marked economic and industrial growth in its own country as well as the global community. The rise of India will have a significant impact, not only on the U.S. economy, but

Culture in its many forms and approaches is a very popular subject researched by many authors. The definition of culture from Geert Hofstede, the most cited social scientist according to Powell (2006) comes as "the collective programming of the mind that distinguishes the members of one group or category of humans from another". (1982) He mentions that these differences exist in nations, geographic regions, generations, genders, social classes and many more. As Hofstede simply puts it, "the unwritten rules of

| * India scores high on this dimension, 77, indicating an appreciation for hierarchy and a Top – Down Structure in society and Organizations. dependent on the boss or the powerholder for direction, acceptance of un-equal rights between the power-priviledged and those who are lesser down in the pecking order, immediate superiors accessible but one layer above less so, paternalistic leader, management directs, gives reason / meaning to ones work life and rewards in exchange for loyalty from employees. * Real Power is centralized even though it may not appear to be and managers count on the obedience of their team members. * Employees expect to be directed clearly as to their functions and what is expected of them. * Communication is top down and directive in its style and often feedback which is negative is never offered up the ladder

When a business decides to venture internationally into different countries with its products, services, and operations, it is very important that the company gains an understanding of how the culture of the different societies affects the values found in those societies. Geert Hofstede conducted one of the most famous and most used studies on how culture relates to values. Hofstede study enabled him to compare dimensions of culture across 40 countries. He originally isolated four dimensions of what he claimed summarized different cultures — power distance, uncertainty avoidance, individualism versus collectivism, and masculinity versus femininity (Hill, 2013, p.110). To cover aspects of values not discussed in the original paradigm Hofstede has since added two more dimensions — Confucianism or long-term orientation and indulgence versus self-restraint (Hofstede, n.d.). Because of the way Hofstede’s cultural dimensions are given an index score from 0-100, it is easy for a company to get a general comparison between the cultures they are expanding into and the culture they are already in.

Hofstede tried to examine structural elements of powerful cultural influence behavior in organizations and institutions situation. It had four dimensions .