State Farm Advertisement Analysis

Among State Farm’s many strengths is advertising. They definitely chose an ideal slogan for their audience to remember them by. “Like a good neighbor, State Farm is there” sounds like the kind of company one can put their trust in. Not only does the motto inspire trust, they also have a catchy and cheerful toon to go with it. J.K. Simmons is a famous actor who either starred or appeared in Spider Man, Justice League, The Accountant, Juno, Whiplash, and Patriots Day, just to name a few. Featuring a familiar face is a great strategy to hook one’s audience. Lastly, the “Jake,” form State Farm was a huge hit that spread across the internet like wildfire.

Progressive Insurance Ad Rhetorical Analysis When watching tv or scrolling through the internet, it is inevitable that an advertisement for a company will come across on your screen. Numerous companies use this form of advertisement to promote their company due to the large amounts of viewers they will be able to reach. There are also many different approaches when promoting your company. Having a successful ad campaign can make or break the success of your company. Progressive Insurance successfully promotes their company in their “Flo” ad campaign through the use of Pathos, Ethos, and Logos in a comedic matter to appeal to the emotions and logistics of the viewer.

The insurance company Geico, which stands for Government Employees Insurance Company, uses many rhetorical strategies in their film advertisements to successfully attract viewers and convey positive messages about their company. By developing senses of ethos, pathos and logos, creating symbolism, and using effective cinematography in their ad campaign, Geico attempts to attract young businesspeople to the company. Their use of rhetorical devices in the commercials helps to send the message that Geico relieves stress in tense situations and is the logical choice of insurance.

“And on the 8th day, God looked down on his planned paradise and said, ‘I need a caretaker.’ So, God made a farmer." These words from Paul Harvey rang from the home TVs of millions of people during the 2013 Super Bowl broadcasting. As the 2 minute commercial played, it became one of the most memorable Super Bowl commercials ever created. Dodge Ram produced this commercial not only to advertise their trucks, but also depict the American farmer. Though it didn’t advertise their trucks directly, the Dodge commercial indirectly advertises through describing the qualities of a farmer in order to show the comparable qualities of their Ram trucks. This is no ordinary commercial, and it is successful because of its logical, emotional, and ethical appeal to the audience.

In order to connect to audience emotionally, both of these commercials incorporate the exaggeration of a particular situation to ignite humor and laughter among the audience. In the Allstate commercial, a man is holding onto the side of a car to portray the driver’s blind spot, telling the driver that the coast is clear. Suddenly, a truck comes out of nowhere, causing an accident. This is humorous because the sight of the man hanging on the side of the vehicle, acting as the blind spot, provides an exaggeration that causes the audience to laugh (“Blind Spot Commercial | Allstate Mayhem” Internet). This displays the danger of driving in order to catch the audience’s attention. In the State Farm

Commercials, such as the 2012 Chevy Silverado Super Bowl commercial, have become part of people’s everyday life, constantly shocking, exciting, and engaging people with the meaning behind them. People see commercials every time they turn on the TV and file the information away for later situations, such as information about a cell phone data plan or a new vehicle just announced available. Each commercial watched promotes some sort of cause, object, or idea that companies want to sell to the common person. Commercials use symbolism, imagination, ethics, logic, and emotion to sell these things using their promoting techniques, one strong example of these things in action being the 2012 Chevy Silverado Super Bowl commercial.

The main purpose of commercials and advertisements is to persuade the viewer to purchase the product that is advertised, but not all commercials are successful in this endeavor. Companies, such as Budweiser and Kleenex, appeal to the viewers’ ethos, logos, and pathos in order to influence them to buy the advertised product(s). In order to appeal to each of the categories, companies use different tactics to catch viewers’ attention. The use of ethos, logos, and pathos can make or break an advertisement based on how it is being used.

The two ads I chose were the Nationwide ‘Baby’ commercial and the Progressive prank protection commercial. I chose these ads because they show a practical product, that most people use, in an funny and unrelated way. The nationwide ad shows a man taking care of a baby as if it is a car. This commercial is used to promote car insurance. The progressive ad shows agents Flo and Jamie sneaking around in the night pulling off their own version of pranks: fixing mailboxes, replacing windows, and leaving paper bags with money on doorsteps. This commercial is used to promote home insurance. Nationwide and Progressive are two well-known insurance companies.

As in the previous example, the commercial emphasizes State Farm’s reliability. This time however, there is no desperation because the young woman is so certain that her agent will get things resolved. Just like the previous commercial, the ad uses pathos to convince their audience, assuring them that State Farm will allow them to be stress free. The granting of the friends wishes for the perfect man helps to reinforce the aspect of great service because it represents the company’s ability to go above and beyond for their customers. Again, pathos is presented through humor, making the ad memorable and reinforcing the company’s point: when you have State Farm there is no need for desperation because they have you covered. Ethos is also once again reinforced through the agent's professional attire, creating an ethical image for the company.

Over the last few decades, American culture has been forever changed by the huge amount of advertisement the people are subjected to. Advertising has become such an integral part of society, many people will choose whether or not they want to buy a product based only on their familiarity with it rather than the product’s price or effectiveness. Do to that fact, companies must provide the very best and most convincing advertisements as possible. Those companies have, in fact, done

State Farm’s mission is to help people manage the risks of everyday life, recover from the unexpected, and realize their dreams. We are people who make it our business to be like a good neighbor; who built a premier company by selling and keeping promises through our marketing partnership; who bring diverse talents and experiences to our work of serving the State Farm customer. Our success is built on a foundation of shared values — quality service and relationships, mutual trust, integrity and financial strength. Our vision for the future

During the technology boom, GEICO expands their marketing strategy to combine TV ads and its own websites to attract millions of policyholders. The following are several Web sites developed to supplement GEICO’s successful advertising campaign: GEICO (geico.com), Caveman’s Crib (cavemanscrib.com), Garage Racing (geicogarage.com), My Great Rides (mygreatrides.com), Motorcycle Bikers for Tykes (bikersfortykes.org), and GEICO Racing (geicoracing.com). On the other side, the competitor, State Farm focuses on selling insurance through their agents. In comparison, GEICO’s approach is directly bringing customers to their own website, which proves to gain a huge success. It also shows through how they construct the ads. GEICO’s advertisements usually follow a three step strategy: (1) using humor to stand out, (2) getting across the company’s promise through their slogan, and (3) giving a call to action to contact GEICO (GEICO, 2007)

Nationwide Insurance, which is a leader in the insurance industry and has built a strong brand, crossed the line in a Super Bowl television ad in 2015. The company’s slogan, Nationwide is on your side got on the wrong side of many viewers as it exploited emotions in a commercial that used the fear of losing your child to sell its insurance. Super Bowl ads are the most expensive advertising dollars a company can spend because of the number of viewers ads can reach. Those spots are usually money well spent but not when the commercial and message goes wrong. For Nationwide, the large amount of money (approximately $6.75 million just for the spot) bought the company a large amount of anger and backlash from Super Bowl viewers.

Not all advertisers do such a great job at taking their point across in an ad. Sometimes there are those ads that you can stare at endlessly, trying to figure out what it is trying to persuade you of buying, but you never understand

Since we were children, we have always been told the difference between right and wrong. For the entirety of our lives people have been telling us what to do through advertisement. When an ad catches our eyes, we tend to read it and sometimes listen to what it has to say. Companies throw advertisements at us in an attempt to capture our attention. Advertisers want to bring their product to our attention in a way different from every other advertisement. They want their ad to stand out. It is important for advertisers to get their ads to stand out. To make them remembered. Advertisements can stand out by color, design, or even capture the viewers ' attention in a comical way.