State Farm Commercial Analysis

Progressive Insurance Ad Rhetorical Analysis When watching tv or scrolling through the internet, it is inevitable that an advertisement for a company will come across on your screen. Numerous companies use this form of advertisement to promote their company due to the large amounts of viewers they will be able to reach. There are also many different approaches when promoting your company. Having a successful ad campaign can make or break the success of your company. Progressive Insurance successfully promotes their company in their “Flo” ad campaign through the use of Pathos, Ethos, and Logos in a comedic matter to appeal to the emotions and logistics of the viewer.

GEICO, the Government Employees Insurance Company, and Esurance Insurance Services, Inc are two auto insurance based in the United States. In their advertisement, GEICO features a piglet, Maxwell, attempting to obtain a driver’s license from a snarky old clerk using the insurance information on his phone. On the other hand, Esurance depicts an elderly woman, Beatrice, in the process of showing her friends her “wall”when, in good faith, her friends corrects her, causing Beatrice to “unfriend” her. GEICO and Esurance, in attempts of persuasion, use pathos, ethos, and logos to sell their product

As in the previous example, the commercial emphasizes State Farm’s reliability. This time however, there is no desperation because the young woman is so certain that her agent will get things resolved. Just like the previous commercial, the ad uses pathos to convince their audience, assuring them that State Farm will allow them to be stress free. The granting of the friends wishes for the perfect man helps to reinforce the aspect of great service because it represents the company’s ability to go above and beyond for their customers. Again, pathos is presented through humor, making the ad memorable and reinforcing the company’s point: when you have State Farm there is no need for desperation because they have you covered. Ethos is also once again reinforced through the agent's professional attire, creating an ethical image for the company.

In order to connect to audience emotionally, both of these commercials incorporate the exaggeration of a particular situation to ignite humor and laughter among the audience. In the Allstate commercial, a man is holding onto the side of a car to portray the driver’s blind spot, telling the driver that the coast is clear. Suddenly, a truck comes out of nowhere, causing an accident. This is humorous because the sight of the man hanging on the side of the vehicle, acting as the blind spot, provides an exaggeration that causes the audience to laugh (“Blind Spot Commercial | Allstate Mayhem” Internet). This displays the danger of driving in order to catch the audience’s attention. In the State Farm

Everyone afternoon I tune into CNN on Sirius to get a brief update on the news. They air commercials from Term Provider, an insurance company. The commercials always have the tag line “Big Lou is just like you”. Big Lou is one of the founding agents of Term Provider (“Term Provider.com”, n.d.). Term is trying to say that they know you by presenting their tagline in a way which relates to their indented market. Perhaps, Term uses Big Lou in their commercials because he is a spokesperson for the brand who they hope people will think of as an expert on insurance (Cialdini, 2009, Kindle location 384). Here is the part of the content of one Term’s most recent commercials - “So your new trophy wife wants you to buy a life insurance policy bigger than all of the ones you bought for your three previous mistakes?” “Call Big Lou – he’s just like you, except he’s only on wife number 2” (“Tannerisms”, 2015).

The woman in the commercial reminisces of her father when she was younger which appeals to the audience’s sense of empathy. When she was young, her father taught her to ride a bike. The audience at one point likely learned how to do something from their guardian whether that was riding a bike or tying their shoes. Just like in the commercial, learning these qualities

Not everyone reacted in such a comical way. Nationwide attempted to defend their argument as to why the dark commercial was necessary, but were attacked in the process with angry mothers commenting on the article. Young mother, Jennifer commented under foxes article very angered by what she had just witnessed, “Do you really think that commercial saved any lives? I'm concerned at how many people seem to think that the fact that bathtubs and bleach are dangerous to babies is somehow new info. (@jennnn)” After arguing her case in a long well thought out comment, she gets to the main point that most viewers would agree with, “That ad was about shock value, not genuine concern for the well being of children.” (@jennnn) All 3 of these comments connect back to the main point of this essay, that advertising such as this creates the illusion that if you don't buy this product, something bad will happen. The fear factor makes works in Nationwide's favor because most of the people viewing this commercial have children, and the thought of losing them is enough to get them to purchase this

In this advertisement, the company should include a type of spokesperson that a viewer would think is reliable, convincing, and alike. This person could be a mother, father, grandmother, grandfather, etc. They would say something along the lines relating to the health of your family, then turn it personal with a story relating with theirs. “When we got the call from the doctor saying John is diagnosed with heart disease last year, the first thing we thought about was the countless amount of money we would have to be paying but if it wasn’t for Group Health Insurance we wouldn’t be covered.” After giving their personal story they would give additional information about the health company and the benefits. “If you were to be put in a life threatening situation… would you be covered?” They say finishing off, and then panning over to a scene of them with their family all happy, which possibly gives the company more

The symbol of the flag and Whitehouse relate to the daily lives and values of all Americans. The commercial was aired during halftime of the 2012 Super Bowl. The commercial relates back to the economy of 2008 and convinces the audience that struggles come and go but America cannot be "knocked out in one punch". Clint Eastwood is the narrator and considering that he is an American icon, he can easily persuade America to believe that things will get better and that saving the car industry was the right choice. Every image and scene in the commercial has an emotional effect on the audience.

With technology being a stretch for this age demographic, more advertisements of products that deal with healthcare are more likely to attract the baby boomers. Life alert is a company who has develop a device that baby boomers may be intrigued to. This device is helpful if an elderly person lives by their self and somehow gets hurt, they can then use said device to contact help. Life Alert’s most famous slogan, “Help! I’ve fallen and I can’t get up!” is seen in the ad I’ve provided. Thus, is the main reason this ad targets the baby boomers. On the company’s webpage, it appears to be ethical because of the representation of the BBB, and other well-known organizations that give products their

There are a couple of groups that this type of ad seems to really connect with and sink in. The first being the young, the reckless and those longing for love. Then there are those who want to feel that way, again. An older person in their 70’s and has recently retired, sees this ad, days of their youth would flood back in. This image captures the present and the past for both parties.

The presence of the words in the advertisement reflect elements of pathos. The ad contains various descriptions, which are displayed in a green font and outlined in the color, white. The color, green, symbolizes progress, vitality, balance, and wealth, whereas the color, white “... aids mental clarity and encourages [individuals] to clear clutter or obstacles” (Kelly Smith). When one views the advertisement, his or her subconscious mind notices the font’s color and the white outlining which clarifies each individual word. The advertiser’s decision to utilize the color green, acts as pathos by highlighting qualities the majority of Americans strives to achieve, while acting as a subconscious play on the characteristics that a bad American fails to achieve, provoking the emotional response of discontent.

In both ads A and C, Geico utilizes symbolism to imbue the commercials with positive values and associations, as well as create a sense of pathos. In ad A, in which the

The commercial is more about entreating people then it is about the important facts about the insurance you need to make an educated dissension on before really considering buying the product.

These two commercials use very different techniques to appeal to their audience, and overall, Prudential was more effective at selling its product by making the focus of their commercial all about life insurance. Envida Life Insurance Company’s ad is very humorous and memorable, however, it’s difficult to tell if this is an ad for life insurance without the last scene. As the commercial begins, there’s no indication as to what the product may be. The advertisement is set in a prison, and it focuses on two inmates sharing a cell. One of the inmates calls a prison guard over to check on a