State Farm Dangerous Intersection

1956 Words Feb 25th, 2013 8 Pages
>cases
State Farm: Dangerous Intersections
>Abstract
State Farm, the nation’s largest auto insurer, distributed a list of the 10 most dangerous intersections in the United States based on crashes resulting in claims by its policyholders. What started as a study to reduce risk turned into an ongoing study that directs a major public relations effort: State Farm provides funds for communities to further research their dangerous intersections and initiate improvements based on the research. This case tells you how the State Farm Dangerous
Intersections initiative got started and how it is done. www.statefarm.com

>The Scenario
State Farm Insurance has a rich history of proactive safety involvement in auto and appliance design to
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“The reporting threshold for police filing reports on accidents differs widely from jurisdiction to jurisdiction. Some will only fill out reports when personal injury or criminal behavior is involved. Others will fill them out only when a vehicle is damaged to the degree that it needs to be towed from the scene. Still others fill out such reports on every incident. Traffic volume reports are often prepared infrequently and often by independent sources. Not only may the data quality be questionable, but the time period in which the data was collected may not match our 1998 incident reports in every city involved. Also, when traffic volumes are factored in, low volume roads with relatively few crashes are often deprioritized. Now that we’re through with the 2001 study, we are asking ourselves if intersection volume should be factored in, and if so, how it can be included without significantly increasing our effort in data processing.”
In the 1998 study, State Farm identified 172 dangerous intersections. The top 10 most dangerous intersections in the United States were released publicly
(www.statefarm. com). Public affairs staff for each state could request that up to
10 intersections be identified for their state. “This was usually determined by the resources that our local public affairs staff were willing to put toward the program,” shared Nepomuceno. “Each state had to recognize a top 10 national intersection, but they could