Statement Of Elegancy Couture

This project is about doing a collaboration collection from a luxury brand for a retail brand. The project goes deeply into analysing and interpreting about marketing managment and visual merchandising. My topic is the collaboration of Acne Studios for French Connection. The end result is to create and sell a clothing line with ten different looks that represent both stores aesthetic.

For this growing population, we can track the merchandises and find out what kind of items the customers spend money on. We gather the data and analyze the pattern and what style the customer is looking for. We send e-mails to the customers when getting new items that fit the customer’s dress preference with style suggestions.

As two separate companies, they have established a different approach towards the market, however with the right research and evaluation, Rousteing and The Bay have beautifully managed to make both sides collide with success. They have managed to design ready-to-wear for different target groups, for example, women’s outerwear shoes, men’s business attire, jewellery, as well as the latest Balmain Army collection inspired by Rousteing himself. They have made the price range of the products in the listed categories reasonable and affordable for premium quality clothing, accessories and footwear for both genders that are quality and price conscious. Also, in Toronto and Vancouver, The Bay has launched a showroom called “The Room” that features some of Balmain’s hottest but not-so-retail-friendly designer clothing from Rousteing’s runway collection. With the stratospheric prices, these items are obviously in display for the more sophisticated young female adults that completely disregard the price tag when they see something they genuinely adore. However, this was also an intelligent way for Rousteing and The Bay to promote their collection by giving the people of middle-class families to feel and take a closer glimpse of some high-quality handiwork. This makes the women of the demographic target market want to know what else Balmain has in store at The Bay, that is of similar quality, but with a more affordable

This report has been done to understand Bardot’s position in the Fashion industry. By understanding Bardot better, we will identify their the advantages and disadvantages of the company. This report has been split into five sections:

The fashion industry is rapidly growing and constantly generating new fashion trends almost weekly. Fashion for some may seem ridiculous and unnecessary; but fashion is not just a meaningless usage of article of clothing or farcical materials sew together for coverage. There is more to fashion than meets the eyes, fashion is precious and significant. It is a reflection of self-image, it speak the ream about who we are and how we review ourselves. Not only is fashion the reflection of self-image but also the reflection of our history as Coco Channel have said, “Fashion is not something that exist in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.” Fashion

It is evident that the firm was established in late 1990 and it mainly deals with provision of clothing services in the society. Based on its outlook and vision, the firm mainly includes the provision of various clothing’s such as caps as well as shirts and jackets that have logos depicting different sports such as basketball. It stocks cloths for both men and women

I am Shubham Chauhan and a passionate fashion blogger with a strong background in working with designers, fashion houses, boutiques over the term of the last 5 years. I have a close look at the evolution of designer women's clothing for some time now. Out of service, you will find me camping in exotic

Anthropologie is a lifestyle brand whose unique and stylish energy is reflected in their store experience. They try to create an environment that tells a story, that captures the customer’s attention so that she will explore every corner and let her imagination run wild. The brand aims to create a fantasy for their customer by exhibiting an eclectic, rustic, modern feel (Fig 1.1) and focusing so much on the physical details be it their store, catalogue, website or blog. Anthropologie’s key for success lies in three areas in regard to its product that it pays close attention to – Creativity, Fit and Mix. They curate designs inspired from all over the world including perfect amounts of ethnic, preppy and classy while maintaining a balance by color, fabric and weight leading to perfectly fit garments that make their customer look and feel great in their own body.

Similar to another one of my sources, this book also gives illustrations as well as information on fashion styles, well known fashion events and movements, as well as notable designers of the 20th and 21st centuries. It also gives us a perception of the social influences of fashion. Along with that, it brings about the commercial side of the fashion industry, but my focus on that will be about how certain brands came to be. It provides information about how certain fashion trends went from the catwalk, to the sidewalk. This ties down and goes back to the idea about how fashion trends evolved or become a movement.

While they succeed at producing affordable and good quality/ ethical clothing, they focus mainly on creating classic and basic designs, which attracts only adults. While basic and monotonous pieces create a good foundation for a closet, they do not fufill teenages’ and yound adults’ desire to be trendy and to stand out. Since our brand aknowleges the lack of designs catred towards a younger audience, the attributes of our value proposition are relevant to our customers needs. Given that the trends towards sustainability are expected to keep gaining momentum in the upcoming years, paired with an increase in avalibility of information regarding the fast fashion industries, we believe that we offer something unique to our target

This early marriage did little to dissuade her from her ambitions to make it as a fashion designer. After only a few short weeks, Adele launched her first fashion company, which specialized in combining unique knits and fabrics in each design. The South African found immediate success. Customers were drawn to Adele’s eye for detail, the inimitable composition of her ensembles, and the abundance of quality yarn, angora, and cashmere featured in her dresses. Women looking for “special occasion wear” found them here. Inevitably, Adele’s unusual ivory and white dresses were also

Fashion has been around ever since ancient times, since the time of the Romans, it survived the world wars and is yet today a business with rapid changes. Fashion started off as an art form, a way for the riches to show their social status with unique and innovative designs that only they could afford. It was a way to separate the social classes of the society. In this paper I will include the creator of haute couture, and how the following designers developed couture, as well as having leading names in today’s ready-to-wear industry. The list is long, but I chose to focus on the three most important designers of the modern fashion industry.

As a clothing store which is focusing on local designed and European designed clothes, our products are going to be high-end, fashionable, green and unique.

This business will specialize in quality unique pieces. The idea for this business is to fill a void in the existing market. Bella Couture will offer the trendy female consumer with distinctive arrangement of products and services unlike any other offered thus far. The goal of the business is to deliver an exclusive yet fashionable collection of attire and accessories that changes frequently, personal service, a easy-going and relaxed atmosphere, and moderate prices.

In this Exhibition, I will be looking at Haute Couture Designers Giorgio Armani and Giambattista Valli and their contemporary designs. These designers have shown a lot of passion for their work, building their way up throughout the years and not losing the concepts of their designs being classic and elegant today. What makes a design considered as a classic today is a garment that is one off meaning it 's just been designed to fit the customers needs, therefore the garments have to be all handmade but also something wearable for few decades. That’s why Parisian approaches fashion in different combinations to tailoring fit to the body and drawing on the legacy of extravagance and imagination in design to make it modern and classic at the same time.