Statement Of IKEA Management Trainee Program

In this journal, I will discuss my strength skills and skill that I would need to make growth in. Then I will discuss strategies I can use to enhance my group leadership skills that I need growth in.

IKEA does a lot of effort to implement their new company’s strategy for 2020, so called, Positive & Planet Positive Strategy. In spite of IKEA’s commitment to human rights, it is difficult for them to control their entire global supply chain. IKEA with other of retailers, were lighted on having suppliers in India which employ labor. However, IKEA declares that those proves were found in carpets producer from India from only four suppliers. (Max Ebnother, 2014)

This paper aims to demonstrate a detailed description of the elements of ‘IKEA’ company based on its famous name in the furniture industry.

IKEA understands the value of its employee and is always focuses on developing the strategy to create satisfied and committed workforce who in return contributes to the wellbeing and future success of company. The two main factors, in this case for IKEA, for leading in management would be Leadership and Motivation.

IKEA is a privately held, international company that designs and sells ready-to-assemble furniture such as beds, chairs, desks, appliances and home accessories. The company is the world's largest furniture retailer.

The services and products offered by IKEA provide value to its customers in various ways. For one, the products and services are very affordable. The products and services are not priced highly and therefore, the average customer can enjoy them. At the same time, the products are of high quality. From IKEA’s slogan “low prices but not at any price”, it is clear that the company prices its products lowly but that does not mean that the quality is compromised. IKEA satisfying its customer’s needs through providing them value for their money as they provide quality products that will last for a long time, and at affordable costs. The fact that the company has set the minimum acceptable standards for its wood, implies that it is also keen on quality and on the environmental impact of its action of making furniture ( Edvardsson, Enquist & Hay, 2006).

IKEA is a global furniture retailer, which is established on the concept of contributing wide range of well designed, functional, and low cost home furnishing products in 40 countries, with 330 stores and 154,000 workers (The IKEA concept, 2012). IKEA was founded in 1943 by Ingvar Kampar and has turned in an international furniture retailer that specialized in stylish but inexpensive furniture designs.

I plan to make use of my leadership style as both a student and alumnus of Goizueta Business School in a way that will impact positively on the institution. As a student, I will utilize my leadership style as a problem solving tool in group settings. This I could do by supporting the agenda of teams, in which I happen to be a member, through encouraging collaboration. If elected to any position of leadership, I will ensure that I create a cooperative work

During this course I learned many new concepts about leadership. I observed many things from my team members and I learned by observing their behavior because every person has different qualities. A person can learn in better way as a part of a team as compare to when a person do work individually.so I learn the main two things that that are listen to others and decision making from other team members as a part of a team.during team activities .in a team group members discussed different situation and do analysis of work and solve some critical issues during group discussion .the important thing in group that is to listen to others which is very important during any discussion because listen to

IKEA is one of the largest multinational companies in the world dealing with several products. The company sells and designs furniture appliances and home accessories at an affordable price. Ikea has over three hundred stores worldwide enjoying the good name it has created for itself. While they are one of the most profitable furniture companies in the world there are significant challenges and threats that have been overcome and are still needed to be tackled.

Having good leadership of any project team is undoubtedly essential for the success of the team. It is thus imperative for virtual, cross cultural teams to be led properly and carefully so that their cultural diversity and virtual presence does not become a source of conflict and eventual failure.

Ikea has grown into a worldwide phenomenon with an almost like cult following and the world’s largest furniture retailer due in large part to its founder Ingvar Kamprad’s charismatic personality combined with his own philosophy of business management and the Scandinavian style of open management he has parlayed a fortune that will be left to one of his children who has proven their own business acumen by running one of his many companies profitably. According to Kamprad himself in his July 23, 2008 Acticule published by stoked in Major Companies Kamprad states;

The stores have restaurant, childcare facilities and plenty of parking. Customers can drop off their kids at the playroom and have delicious meal when they are tired. All of these not only provide customer with a comfortable shopping environment but also let them make an ‘IKEA trip’ and enjoy the fun of buying. Besides, IKEA’s distinctive show rooms help creating differentiation. Products are strategically placed in different small spaces like rooms which allow customers imaging this furniture in their own home. This makes everything looks more attractive.

In august 2008, IKEA had total 253 stores where 560 million people visited. Here the total sales became 23 billion Euros. Considering 20% sales profit here IKEA’s average customer per store and cost per store are given below:

IKEA was founded in Sweden by Ingvar Kamprad in 1943. IKEA has been established around the world in 26 different countries. Within these countries IKEA has a total of 303 stores. This business is effective in adapting to change through the use of the four key business functions; operations, finance, marketing, and human resources.