Statement Of Purpose: The Carnival Corporate Scholars Program

Through this university I have been able to become involved with various student organizations, including CEPA and the PILOT program. CEPA stands for the Club de Español Para Amigos. This club provides opportunities for its members to practice their Spanish speaking skills, meet and collaborate with organizations that support the Hispanic community, and volunteer in areas that support Spanish speaking community. This club has allowed me to combine my love for Hispanic language and culture, and do philanthropic work. As a Spanish major, it has provided me with the opportunity to network and practice the skills that I have learned in the classroom. Another organization I am affiliated with is the Pilot program. This is a leadership program on campus. As a member of this club I attend a variety of workshops in order to receive credit as a certified leader and then a master leader. These workshops cover topics including diversity, skill building, self- improvement, and leadership programs. This organization has allowed me to grow as a leader, and become a more well-rounded

A. Pause Strategy (CI#1, 2, 3): Carnival Corp has been known for health and safety records, a key component in consumer decision-making in the cruise industry. In order to begin improvements, a pause strategy needs to be utilized to allow the company to take a step back from aggressive growth and focus more towards consumer necessities. Many complaints stem from issues like sanitization of rooms, quality of food, and ship malfunctions. Keying in on ship maintenance, restoration, and efficiency will significantly decrease the chance of malfunctions. While implementing more stringent and attentive guidelines towards guest amenities and conditions of food storage/quality to help increase consumer appeal.

Summary: The cruise line industry has been experiencing a period of massive expansion over the last decade thus heightening the competitive profile for the industry in terms of market share and competitive rivalry. Now cruise industry is one of the most competitive across all.

Example of weaknesses that Carnival Corporation & plc has is their safety record. In early 2012, the Costa Concordia struck off the coast of Isola del Giglio, Italy. In 2013, Carnival Cruise Line’s Triumph reported a fire, which left the ship adrift in the Gulf of Mexico (Carnival Corporation & plc SWOT Analysis, 2016). Among the other cruises, Carnival Cruise Lines have notably been the worse. In 2009, the Center for Disease Control tracked all major outbreaks, about 56% on Carnival cruise lines compared to a 48% average market share from 2009-2011. The company is also accounted for worse safety record for persons lost at sea. Since 2000, about 179 disappearances happened with Carnival Cruise Line alone (Levin , B., Jones, J., & Slade, T., 2012).

Throughout my high school career, I have been involved in different professional societies such as the National Society of High School Scholars, Mu Alpha Theta (Math honors society), and Business Professionals of America. My involvement in these societies has made me knowledgeable in the logistics of how to run the society, and have taught me valuable skills such as leadership and collaboration. For logistics, I can help organize events such as fundraising activities or philanthropic events as I am currently on the social committee for Business Professionals of America, which is in charge of organizing social events for my chapter. As an elected member for the social committee, my chapter has shown faith in me for my leadership skills and collaboration skills. Overall, I feel like I can contribute a lot of my skills and knowledge to UIC honors college.

What is average? In the 1930’s, the New York World’s Fair Corporation conducted a competition across America to answer a very similar question. They wanted to define what the average American family was. The winners? A family by the name of the Leathers, who lived in Texas. They were white, able-bodied, with two parents, two children, and the breadmaker of the house was a man. Other finalists in the competition paralleled the Leathers in almost every regard. When using this contest as a foundation for the definition of average, it shows how average is not diverse and rather exclusive. The contest completely disregarded the diverse people who make America the melting pot of the world. This is one of many themes that American author, John

The Carnival Cruise Lines, Inc., was founded by Ted Arison in 1972. (Corporate Information) Ted ran the company until 1990 when he handed over the business to his son, Micky Arison. Micky became the CEO, and then became the Chairman. Carnival is the largest and most popular cruise line in the world, carrying more passengers than any other cruise ship. The Carnival Corporation mission statement is; “Our mission is to take the world on vacation and deliver exceptional experiences through many of the world's best-known cruise brands that cater to a variety of different geographic regions and lifestyles, all at an outstanding value unrivaled on land or at sea.” (Carnival Corporation History)

Jacob, the chief executive officer (CEO) of Cineplex Entertainment, approached Sarah Lewthwaite and encouraged her to develop a loyalty program as well as her recommendations on program development, reward structure, and the type of promotional campaign because Cineplex Entertainment was facing inconsistent flow of revenues and they needed to stabilize their revenues.

Imagine with me this - as an audience member, you are sitting amidst 1,000 other patrons in a glorious concert hall, awaiting the arrival of the orchestra maestro to give a downbeat to all the musicians. The normal concert buzz is in the air along with the pleasant chatter amongst the affluent concertgoers. While taking a swift glance through the program, you notice that it is entirely blank. No names, no sponsors, not even the names of musicians to be found. Only the back page, bearing this statement: “Good luck doing it without us!” This is a simple example of what happened to Orchestre National de Lille, a French orchestra, when the musicians began taking advantage of those who were running it. Having majored in music at the collegiate level and also having been a student council member for the Penn State Center for the Performing Arts, I can fully understand the critical role of the sponsors and the inner mechanisms that run these organizations. My motivation to fill this need within the non-profit performing arts and development world is exactly what is leading me to pursue a graduate degree in arts administration from a nationally recognized university. I see myself being placed in roles of management and advocacy in the non-profit sector and I feel that the knowledge gained from this internship would be a vital part of my growth in this field.

One of the main goals of Corporate Service Corps program is to use resources and technology to solve the problems of the world, which to me takes center stage. The experience and exposure to different cultures and communities around the world can go a large extent in building ones understanding and empathy towards issues that plague many countries. I believe all these combined together makes me want to be a part of the program. One’s ability and mettle can be tested only when given situations and a time frame that is challenging, which this program provides you with. This being my early years in a huge and ever expanding industry the program will help me strength my technical knowledge and along with it give me taste of leadership and the world

Shoe Carnival Incorporation, established in 1978, is a retailer of family footwear in the United States. The company offers men, women, and children a variety of footwear such as, athletics, boots, casual, dress, sandals, and work and safety shoes. Not only does Shoe Carnival sell shoes, but accessories, shoe care items, handbags, and socks as well. According to Shoe Carnival’s Annual Report 2013, the company ran a total of 376 stores through United States and Puerto Rico as of February 1, 2014. Shoe Carnival was incorporated in Evansville, Indiana. The corporation’s board of directors consists of six people : Chairman of the Board and Director, J. Wayne Weaver, President, Chief Executive Officer, Chief Merchandising Officer and Director, Clifton E. Sifford, Senior Executive Vice President- Chief Operating and Financial Officer and Treasurer, W. Kerry Jackson, Executive Vice President- Store Operations, Timothy T. Baker, Executive Vice President- General Merchandise Manager, Carl N. Scibetta, And Senior Vice President- Controller and Chief Accounting Officer, Kathy A. Yearwood. Mr. Weaver is actually the dominant stockholder of Shoe Carnival.

The cruise-line industry has changed drastically over the past several years. What was once thought of as a luxury to most people, is now affordable and convenient. The industry now focuses on targeting the working middle class, as well as the upper class. One cruise-line in particular, Carnival, has mastered the informal cruise for the mass market. Carnival offers numerous cruises that are inexpensive and exciting. Nevertheless, Carnival operates internationally with shipyards and ports all over the world. Being an international business, Carnival is affected by many global forces, both controllable and uncontrollable. In order to maintain the corporation’s success, Carnival must be aware of all global forces while

The 2003 Canadian film documentary, The Corporation, is about the modern-day corporation. It critiques that it is considered to be a person, but since it has so many disregards to the human well-being and only cares about making as much money as possible, if it were an actual person it would be considered a psychopath.

In 1972, Carnival Cruise Lines (CCL) was found by entrepreneur Ted Arison. Mr. Arison’s vision involved making cruising, a vacation experience once reserved for the rich, available to the all individuals. Carinal Cruise Lines achieved the ability to carry more passengers than any other cruise line, which lead to Carnival becoming the largest cruise line in the world. By 1987, Carnival Cruise Lines earned the distinction, “The Most Popular Cruise Line in the World.”

Carnival Cruise Lines is the largest cruise company in North America and carries more than 60,000 passengers a week. The Carnival experience is the standard against what past cruisers judge their later cruise experiences. Carnival has captured the "fun" psychographic and has a strong reputation for an enjoyable, relaxed cruise. Furthermore, Carnival has a strong market expansion strategy for selling the mass-market cruise category and first-time cruisers. They have a clear vision and knowledge about the industry and a commitment to their brand essence, which is fun. Also, as an extension to their branding of the "fun" ships they are the low-price leaders. Because of their strong brand image they are able to achieve double-digit growth in