Statement of Purpose: Job in Advertising

In 2008, sales of cell phones across the world reached 1.28 billion (Solomon, 2011). As the cell phone industry grew, so did their features. Now, cell phones come equipped with GPS tracking, various types of applications (apps), e-mail programs, usage of the Internet with high speeds, and cameras. Different cultures have different wants and needs for what they desire in a phone.

When Steve Jobs unveiled the iPhone at the Macworld convention in January of 2007, a tidal change in the way users communicate with one another was unleashed. The phone, which combined the already popular attributes of an iPod with the traditional cell phone, was an instant success, selling millions of units even at the initially haughty price of $599 each (Vogelstein, 2008). The theory behind the creation of the phone was deceptively simple: combine an MP3 player with a Blackberry, camera, and regular cell phone operating on a sleek touch-screen controlled software system. Consumers were finally freed from carrying separate devices to perform all they tasks they now wanted to away from home. In one simple hand-held device they could take pictures, listen to music, play games, communicate with friends and family, and even surf the Internet. This one device changed the way that people began sharing information, allowing them to instantly access information anywhere in the world while also transmitting it just as quickly. The iPhone is now universally recognized and has become a cultural artifact in our times.

In the 1980s, Motorola was the major supplier in consumer market cellular telephone and pager systems. In the 1990s, Motorola was the number one of mobile sales. Today, “Motorola is a major player in a fierce electronic revolution of global dimension.” (Entrepreneur Media, 2011, p.1 ) .

Trying to get the attention of a single person is difficult, but thinking of a way to do it is far more challenging. The people that have mastered this art are considered as advertisers or graphic designers but the one that really helps bring this all together is the advertising manager. As an advertising manager their job is to catch the “interest… of potential buyers.” by helping create advertising “campaigns.” So why did I choose this career? I chose it because of several reasons. First off, I’ve always like the idea with being involved with advertising, but I wanted to be more that just the one to create the graphic designs. I wanted to do something bigger and then these tests came in and guided me to this career.

The use of mobile devices has become so commonplace today that you can hardly step out your front door without them. We have become tethered to technology. Our dependence upon this technology is not the problem, how and where we choose to use it is.

“We always keep on pace with the demand of our end customers, delight them through continuing maintain a close relationship between manufacturing, ongoing Research and Development as well as working closely with supply chain and outsourcing partners, to provide cost-effective, high-quality Smart phone, wireless devices and software to our customers, internationally. Constant Training and Development program and strong culture practices are held to motivate the employees, also, to ensure infinite innovation and creation come out from them. Most importantly, offer attractive

Technology is a huge impact on society. It shapes the way people talk, work, and study. They can also change our perspective on life. However, the most influential change that came across the world is cell phones. They are one of the most valuable electronic devices that made it easier for people to communicate with another person. BlackBerry is the prime example of expanding the cellular universal. It changes the way people are using cell phones due to its high quality features. However, the BlackBerry company did not always have a perfect way of being managed and market internationally. They have had to deal with issues that affected them. Furthermore, there has been a case study about BlackBerry’s business aspects. It is called “BlackBerry

By completing my Social ME marketing plan, I 've developed my personal brand and improved my LinkedIn presence. This was all done at no cost and will be truly beneficial both now and in my future endeavors. All this will increase the awareness of my personal brand and position me in a positive manner relative to my competition in the mind of business professionals.

My connection to marketing started when I was a child. My mother’s friend sold beauty products in gorgeous boxes, targeted at female customers in various age groups. Attracted by the exquisite designs and persuasive slogans, I hoped that one day I could come up with such creative marketing ideas. As I grew up, I gained a better understanding of marketing from my father, a corporate sales director. Through our conversations, I learned that while making a sale is undoubtedly important, establishing brand equity and customer loyalty is the ultimate goal. This can only be achieved through successful marketing. Such recognition sparked my interest in exploring the field of marketing, and the real-world experience I’ve gained since then has only strengthened my desire to pursue a marketing career. Admission to ICL’s Strategic Marketing program is a natural next step in my preparation.

When looking for graduate schemes in advertising and marketing Sky stood out especially to me. Firstly because its name recognition immediately jumped out at me, but also because of how broad and varied the work at Sky appears to be. Nation wide Sky advertises a multitude of channels and programming across all medias whether that be physical, digital or televised. The skills and experiences to be gained by working as part of such a large organisation and such a professional team both intrigues and excites me.

I am very thankful for providing me this opportunity and it is with sincere sense of gratification that I pen down my brief statement of purpose before you. I am Sphoorti Sangamesh Biradar, 21 years old. I am studying B. Computer Science engineering final year in the reputed university Visvesvaraya Technological University (VTU) at college Sir.M.Visvesvaraya Institute of Technology. I have always believed in the credo "Destiny awaits those who dare to dream". It is to this belief that I attribute all my accomplishments till date and my passion to study further. Pursuit of excellence and knowledge has always been

At first, I was going to analyze and write about smartphones, however I found it more efficient to write also about a particular smartphone to narrow it down from such a broad technological artifact, such as answering who designed it, what for, what their position and the impact they want to have on society was, and their future visions. Therefore, I chose the iPhone as the centerpiece of smartphones I will be analyzing and an emphasis on applications. However, some of this information is relevant and interchangeable to all other smartphones. IPhones and smartphones allow us to access constant information and offer it the way we want it, as it is completely customizable now to fit our learning style. They keep us organized, send information to us in different ways, even shape and offer solutions such as for politics, economies, problems whether individual ones or globally. Smartphones capitalize on shared knowledge and has opened the door to inventors and those who have the knowledge to make our world a more connected place and lives easier by sharing it with us to use. We are able to communicate with other people far off, through space-time compression or shrinking-space to gather news and information.

“As human beings, our greatness lies not so much in being able to remake the world as in being able to remake ourselves.”

“Connecting People. Our goal is to build great mobile products that enable billions of people worldwide to enjoy more of what life has to offer. Our challenge is to achieve this in an increasingly dynamic and competitive environment” (Nokia, 2014)

For many years, I have been interested in playing chess, known in Chinese as “Weiqi”. Playing chess has instilled many positive qualities in me: I am calm and patient;笑笑姐，你觉得这个分号中断好不好，要改成逗号加and之类的吗？^^ I have exceptional thinking ability and insights to big picture. I bring these qualities to my life. Therefore, the choice of applying to CUHK MSc Marketing programme is the result of mature deliberation.