Statement of Purpose

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Statement of purpose
“Everything comes to us that belongs to us if we create the capacity to receive it.”

Rabindranath Tagore. I’ve always believed that the answer to my destiny lies in creating the results that I desire.
Success is never an accident, but is always by design. I believe perseverance, drive, passion and strength of character create the right formula for success. I schooled at one of Asia’s premier institutes, Mayo College Girls School. I was thrilled to discover myself here – playwright, artist, cross country runner, accomplished dancer, webdesigner and most importantly a leader, having led my teams to success in a variety of events. I have been active in extra curricular activities and as the assistant editor of school
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Be it the recession trapped America or the promising Asia, whatever the economic circumstances are, the boom in free trade and exchange around the world has brought immense opportunities in the field of marketing & management, and I, intend to encash on these opportunities. Having worked with an ad agency, I learnt and became interested in how product markets can be developed and shaped through advertising based on innovative marketing strategies While working for Mahindra finance and Mahindra Lifespaces, my projects involved assessing competitor strategies, consumer research and conceptualizing one clutter breaking concept. For Mahindra Lifespaces we devised the green homes concept. While all others in the market hankered after facilities within reach we offered a healthy living place (no harmful paints, less energy consumption etc.), along with facilities within reach thus helping them win India’s 1st platinum certificate for green homes. For Mahindra Finance we sent pre approved loans in the form of a prsonalized cheque to all our target customers across villages. All they had to do was show the cheque, an identity proof and take home a home loan. We succeeded in creating a niche image of the fastest and easiest home loans.

My career goal is to establish a business consulting firm providing international firms and investors with the strategies, leadership, and partnership required to thrive and expand in this dynamic global business environment.
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