Statement of Purpose to MSc Marketing Management at University of Southampton

The common public goal of the marketing discourse is to attract attention from targeted audiences, in other words make the consumer buy, buy, and buy. In order to achieve these goals I have to execute different marketing strategies with the help of the staff and company executives. Together we brainstorm different marketing trends, design different kinds of ads; analyze social media for more effective ways of advertising and calculate risks based on customer insight. When all is done right the end goal will result an increase of sales revenue for the company, which will sharpen its image and name.

I have recently graduated from a Bachelor of Arts in Business Management, majoring in Operations Management from a local university and have secured a position as the Operations Executive in an organisation based in Penang, Malaysia.

After high school, students in the United States have various career choices to choose from. College is a place composed of numerous facets and activities, which offer a variety of avenues for the career-minded to explore, while offering growth and opportunities for advancement. A fine career choice for students to pursue in college in is marketing: planning, directing, and the coordination of marketing policies and programs.

After graduated from UC Irvine, I started to work at Universal Prospect Corporation, an advertising consulting firm, as an account executive. My daily work consists of searching for new clients and offering them the most suitable advertising plans. To target a potential client precisely, it is important for me to know well enough about the client`s business, including the situation of the entire industry, the client`s major competitors, and its target population. Based on the understanding of those objective conditions, I would be able to analyze the demands of my client and make the most appealing offer for him. When negotiating with clients,

As a brand-marketing manager for AMS, I have to deal with brand’s marketing communication plans, advertorial, sales promotion and market exploration. International business negotiation is also a part of my responsibility.

Marketing can give some guides to customer about how to make economical and emotional profit maximize.

Using the product/market expansion grid shown in Figure 2, apply the growth opportunities available to managers in Starbucks Turkey.

It would only make sense that the company is paying attention to what their customers need, want, and think. If the company is up for it, they will create a loyal customer and a good sector in the marketplace in regards to their products.

The marketing internship I was lucky enough to participate in at the University Center has been a very educational and valuable life experience. This internship has taught me many lessons that I can apply to my future career. For clarity purposes of this paper, I have listed my original education objective first and it will be followed by details about the progress of achieving that outcome over the course of the internship.

My connection to marketing started when I was a child. My mother’s friend sold beauty products in gorgeous boxes, targeted at female customers in various age groups. Attracted by the exquisite designs and persuasive slogans, I hoped that one day I could come up with such creative marketing ideas. As I grew up, I gained a better understanding of marketing from my father, a corporate sales director. Through our conversations, I learned that while making a sale is undoubtedly important, establishing brand equity and customer loyalty is the ultimate goal. This can only be achieved through successful marketing. Such recognition sparked my interest in exploring the field of marketing, and the real-world experience I’ve gained since then has only strengthened my desire to pursue a marketing career. Admission to ICL’s Strategic Marketing program is a natural next step in my preparation.

As a first time manager my short term goal (next 2-3 years) is to establish myself in my current role and develop my management skills. Drucker (2005) discusses the importance of working to my strengths, having good self-awareness and an understanding how I perform. As part of my career goal I would like to complete the relevant tertiary education (MBA) to equip me with the tools to enable my success.

Many diverse experiences have helped to shape my professional marketing career. These positions range from promoting Broadway shows, to marketing at the global children's entertainment brand Pokémon, and managing a girl’s brand called My Princess Academy. While my professional experiences have provided me with a strong real world foundation, I feel that in order to pursue my goal of managing a major entertainment brand, I require the knowledge and training afforded by an MBA program. I am confident that my professional experiences coupled with an MBA will help me achieve a vibrant career in marketing management.

As a marketing professional, I have studied and been working in business and marketing related field in both China and the United States, that I have gained a solid foundation in teamwork, business concepts and marketing analytical skills. Furthermore, as for my personal and career goals, I always want to dig deeper into marketing industry, specifically in market research – a great path for a lifelong career. First of all, I am looking forward to working in a solid marketing career with good work and life balance; secondly, I’m seeking to be a senior market research analyst or director of market research department in less than five years.

The proposals that we are going to depose are a planning of continuous action in order to confront the challenges, which BT confronts. The most important factor is considered to be the fact that the marketing environment changed rapidly after the deregulation of the telephone industry. Up to then BT was operating as a monopoly, ignoring the competition and ways to face it.

In terms of Customer, I as the marketing manager have selected the target market as following firstly The Harried Assistants, second, The High-Tech Managers,