Staten Island Yankees' Marketing Strategy

The Cleveland Indians fans have earned the reputation of being extremely dedicated and loyal to their team. According to Rosko (2016), Cleveland Indians’ fan base was ranked in the top 250 in the world. It is no secret that the baseball team has a devoted following, but it does beg the question who are these fans? The followers of the Cleveland Indians’ brand will be segmented into groups based on their demographics and geo-demographics. For the Cleveland Indians, this will entail categorizing consumers into groups based on age, gender, family size, and region.

Imagine being in the 1960s watching your 2 most favorite baseball teams play against each other in the world series. The score is 9-9, the game is tied,the bases are loaded and your favorite player is up to bat. You're sitting in the crowd on the edge of your seat wondering what is he gonna do. Will he hit a home run and win the world series, or will he strike out and disappoint His whole team? Baseball can be very complicated sometimes, but when you know more about a baseball team, famous player, and the equipment ,baseball won’t be complicated anymore .The New York Yankees were well-known in baseball during the 1960s, because of their popularity, the type of equipment they used, and their baseball players.

This session focused on the Toronto FC and how they market with a focus on the risks they recently took in their marketing campaign. To begin, Chris Shewfelt spoke about the history of the Toronto FC, from their 8 year slump without making it to the playoffs, to their most recent win. The Toronto FC has always tried to market in very different ways to make themselves stand out. At the very first soccer game, the ticket was a Toronto FC scarf which the crowd then held up during the national anthem. This became pivotal to Toronto FC games, because to this day people still wear scarves to the game and hold those scarves up high. Additionally, their most recent marketing campaign was pretty risky as it was based on the assumption that the soccer team would make it to the finals, which was not definite. The Toronto FC began with feeding content across all channels such as TSN. They then leveraged their partners for marketing purposes. Budweiser was the primary partner utilized, aiding in the creation of the Red Anthem commercial which connected the fans to the players and the game. TFC then had a viewing party, and although it was cold outside people still showed up. They then made sure that their players

“For a promotion to be successful, it must be profitable. And to be profitable, it must enhance some, if not all, of the following goals: 1. Paid attendance, 2. Corporate tie-ins, 3. Sponsor value, and 4. Media coverage” (Helitzer 317). Promotions must increase the number of people at the event, or paid attendance, it also must enhance corporate tie-ins, which are signs or give-a-ways at the stadium. Sponsor value, or the value perceived by the sponsor must also be enhanced along with media coverage. Media coverage is enhanced by sending the local or national media sources bulletins about the events or by having press conferences. A strategy that a sports marketer must use is to stagger the promotional gimmicks throughout the event. If one staggers the promotion, then the audience is always aware of the event and looking out for the promotions.

A big reason why the Yankees' future seems bright despite their struggles, is really credited to the new perspective on the game that the Yankees have seemingly adopted.

Over a 114-year period between 1901 and 2015, the New York Yankees baseball organization has taken sole positioning as the most successful franchise in the professional baseball world. As a whole the franchise has won: 43 American League pennants and 27 world championship titles. With statistics and accomplishments this vast, it is no wonders the Yankees are renowned and acknowledged as one of the most outstanding baseball teams in the sport. The New York Yankee’s franchise was founded in 1901, in Baltimore, Maryland. The franchise played its inaugural season two year later on January 9, 1903. The founders of this historic franchise organization were two gentlemen by the names of Frank Farrell and Bill Devery. This franchise has dominated the sport of Major League Baseball over a century, recording 20 seasons with at least 100 wins “Hiergesell.” When the franchise was moved to Manhattan from Baltimore they received the name Highlanders and were relocated to their new home field known as Hilltop Park “Yankees Timeline.” The 1923 squad would always be the most memorable team because they defeated the New York Giants to earn the first of a total of 27 World Series championships (the all-time record in professional baseball). The New York Yankees (1936-1939 and 1949-1953) and the Oakland A’s (1972-1974), are the only two franchises in all of baseball to win the fall classic in three consecutive seasons. The Yankees are one of the few franchises in the sport of Major League

“The House that Ruth Built” has seen many history-making moments in its 85 years in the Bronx: twenty-six World Series titles, four Major League Baseball All-Star games, two papal visits by John Paul II and Benedict XVI. Now that the Bronx Bombers have ended their 2008 season 8 games out of first place, finishing third behind the Boston Red Sox and the Tampa Bay Rays, the old Yankee Stadium will shut its doors (M.L.B. Advanced Media, “2008 Regular Season Standings”). The start of next season will bring extra attention to the Yankees due to the opening of their brand new stadium, located across the street. Their new stadium is just one of many recent parks that have been built. These “new stadiums” change the classic pastime of watching

Both teams are highly competitive in their respective sports, and offer fantastic games and events for Detroit fans and opposing team tourists as well. While looking to increase migration to the city, The District Detroit also wants to increase tourism. Fans from all around the nation are always looking for opportunities to support their team on the road. Not only do they get to see their city’s team in action, but they get to take a mini trip to a different city and explore and experience all that the host city has to offer. The District Detroit is going be a prime destination for fans all around the nation. Detroit will be the only city nationally to have all four major professional sports teams in the downtown area. With restaurants, shopping, bars, hotels, and nightlife the new District has plenty to offer for fan interactions and events. For these tourists to come, Detroit needs to advertise and market this District to the nation to present the image of the complete experience the District has to offer. Not only will tourists be able to see their team play, but the district will offer full engagement and opportunities outside of the arenas. This increased tourism has the potential to increase migration by showing all the offerings the District Detroit will

According to Burns, “Those who wear pinstripes and affiliated with the New York Yankees organization are not only expected to win, they are required to represent themselves in the utmost professional manner, both on and off the field” (45). Yankee management demands that the entire organization to promote a positive image of the club which can be viewed as professional and humble or, arrogant and overconfident. Perceptions of the franchise not only varies between

The Yankees have had great history with multiple championships and world class players. From the 1900 to 1950 the Yankees won 13 championships. The Yankees were know as the highlanders and their stadium was known as hilltop park because it was constructed on one of the highest places in Manhattan. The first game the yankees ever played in was on April 22 ,1903, they lost to Washington 0-3. According to the MLB official website“Pinstripes first appear on Highlanders' uniforms, creating a look that would become the most famous uniform design in sports.”The Yankees purchase the greatest player to ever year a yankees uniform, Babe Ruth on January 3,1920. The first championship

The New York Yankee’s has a phenomenal promotional schedule. The Yankees have been my favorite team, so it was only right that I evaluate their marketing strategies and promotions. The Yankee’s promotional schedule is very diverse, and their product design is among the best in major league baseball. Even with such high brand awareness, they continue to target such a diverse demographic and socioeconomic group of consumers. Below, summarize and evaluate the New York Yankee’s marketing strategy of this promotion schedule.

Hollister Co. was founded in 2000 and is based in Los Angeles, California. The company operates as a secondary business for Abercrombie & Fitch Management. The company provides clothing and accessories for men and women. Hollister’s main target consumers are teenagers. Hollister retails its products through a chain of stores in the United States, Canada, and the United Kingdom. They also sell their products online. The marketing strategies that Hollister use to promote their products are by using a logo, a slogan, and informing what their products are pertaining too. Two of the marketing strategies are very effective in attracting consumers while one of the marketing strategies needs more research to be done. Because of Hollister’s well known slogan, attractive logo, and the way they use celebrities to represent their product, this makes them unique compared to other clothing businesses.

In regards to a customer profile those aged between 26-35 years old with children, an income between $22,500 to $75,000 would attend under 5 or 2 games per year. They would not necessarily be a baseball fan but are looking for family entertainment. This gives an understanding to motives behind why this market is attending and how to create a market strategy to their ideals.

Thank you for taking the time to meet with me today to discuss the Marketing and Business Development Manager position for Hogan Lovells' Government Regulatory Practice. I am pleased we had the chance to speak in person.

Against the problem of decline in market share, developing a set of marketing strategies has become a crucial way for Wrigley to generate more leads in India. In the business-to-business(B2B) market, value proposition is essential for every firm to craft its marketing strategy. In addition to the financial benefit, conveying intensely better and sustainable value to business buyers has been another major intention of Wrigley. Various value-based marketing strategies shall be examined as follows.