Statistical Data on the Coca-Cola Company

1258 Words5 Pages
A Decision of Uncertainty Research statistical data in a business context that requires a decision. Use probability concepts to formulate a decision. Write a 700- to 1,050-word paper explaining your research methods and process for limiting the uncertainty in the decision. Address the following in your paper: Include how you applied concepts to formulate your decision. Include appropriate probability concepts and your application to find resulting data to limit uncertainty in this decision. Identify each outcome from your statistical analysis, providing rationale for each. Identify tradeoffs between accuracy and precision required by various probability concepts and the effect on your data. Include the decision you made based on statistical data The Coca-Cola Company is in the process of introducing a pocketbook drink called Dasani Drops. These are drops carried in one's handbag that people can carry around with them in a compact way and then drop into water when that water is accessible turning the liquid into a healthy, tasty drink. The aim of the new drink is to use artificial sweeteners (that are considered healthier) and to lower the calorie counts in soda. The drink is comparatively expensive: $4 dollars. I have been asked to help decide segmentation for this product. This involves making the decision of selecting a certain market exclusive to other potential markets and targeting the product to that specific one. By doing so, I am, in effect, determining that
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