Statistics Chapter 12 Solutions

c. Perform a one-factor analysis of variance for the data. Write the table below and interpret the result.

Since the emergence of advertising in American culture one thing that has remained constant is the visible truth that men and women are portrayed differently. In consideration to the evolution of man kind gender roles have evolved immensely throughout time, although advertisements have not kept up with this process of evolution. Companies to this day use their tactics and skills to reach out to specific genders such as pretty fonts with a stylish message, while advertisements towards men portray the character as strong and intimidating. The typical viewer can easily spot the difference in the portrayal of genders. Men are portrayed this way because the viewers look up to these characters, they want to be

What is it that drives commercials towards their target audience? Commercials can be for a certain age, race, and sometimes even a certain gender. Pop culture has influenced the minority groups and shed light to women 's rights or so it was thought. Lisa Shaffer a fellow student feels otherwise and believes that Pop culture has only defended traditional values and does little to challenge those who already have power . Commercials bring in gender norms and in Steve Craig’s article, “Men’s Men and Women’s Women” he speaks on four particular TV ads directed towards a particular gender. What is interesting is it shows a false image of the opposite sex to the audience being portrayed toward their preferences. It is the image the audience wants to see that appeals to them. This is all in an attempt to sell their products and take advantage of our desires and anxieties. Craig shows commercials brings gender norms that produce the ideas of what a man’s man and a woman’s woman which is why he would agree with Shaffer because it promotes an old way of thinking.

Contemporary visual media contributes to the social construction of gender in that the way that men and women are portrayed in advertising is vastly different.

What is it that drives commercials towards their target audience? Commercials can be aimed toward certain age, race, along with certain gender groups. Pop culture has influenced minority groups and shed light on women 's rights or so it may seem. Lisa Shaffer a fellow student feels otherwise and believes that Pop culture has only defended traditional values and does little to challenge those who already have power . Commercials bring in gender norms and in Steve Craig’s article, “Men’s Men and Women’s Women” he speaks on four particular TV ads directed towards male and female audiences. Interestingly enough these tv ads deliver a false image of the opposite sex to the audience catering to their preferences. It is the image of what the audience wants to see that appeals to them. This is all in an attempt to sell products and take advantage of our desires and anxieties. Craig shows how commercials bring gender norms that produce the stigmas of a man’s man and a woman’s woman, which makes it apparent that he would agree with Shaffer because it promotes an old way of thinking.

In the short article by Steve Craig, Men’s Men and Women’s Womens, the author gives an important special to how television commercials portray gender to different audiences. He describes how an advertisers creates their attractive advertisement to appeal either male or females consumers.An advertisement that targets a specific gender to give interest to the gender to consume their product. Secondly, specific advertisement are played at select times to be seen by a specific set of people. But most importantly television programming is gendered by creating advertisements with considering their target audience needs and to give pleasure to their fantasies. I agree with this type of method to attract society to make money.

An important question is whether gender differences affected the processing and evaluation of marketing communications. Comparative advertising to encourage a higher level of brand evaluation among participants, but not in women. Conversely, for women, attention -gaining compare appealed encourage relevant ads manipulation intention inference. In the process leading to these gender differences to evaluate the results. For men, the appeal results in a more favorable comparative advertising and brand evaluation and higher purchase intention. For women, by contrast manipulation intention to bring the appeal has had a negative view of increased advertising and brand evaluation, and to reduce the purchase intention. Thus gender plays in response to certain types of attraction while in another reaction is not very significant role.

ThThe mean weight of loads of coal placed in train cars by a loading machine is 43.0 tons with a standard deviation of 8.0 tons. Assuming that the weight of loads placed in the train cars by this loader are normally distributed, if a random sample of 9 loads is chosen for a weight check, find the probability

Therefore, marketers have the responsibilities in considering whether their marketing strategy can expose its messages appropriately without distorting society’s perception of women.

The article “The Most Powerful Women in Advertising” highlights the introduction of women in advertising. Women make up a small percentage of advertising managers; however, they don’t match their male peers in the managerial ranks. Based on table one, the number of women as advertising and promotions managers has increased steadily. From 1983-2015, women in this occupation rose from 21.8%-56.5%. The most obvious answer for the increase is that with technology rapidly expanding, women as a target market have increased. Another assumption for this increase is the fact that women account for a high percentage of shoppers in households and women are better at speaking to each other. Even in race and ethnicity, the percentages have increased. The conclusion that I have drawn from table one is there is a demand for women, African Americans, Asians and Hispanics as Advertising and promotions managers.

Moreover, some advertisements in the magazines showed that the perception of women in society changed, but its limitations were clearly revealed. We can see that only men were no longer target of advertising, but women were also subject to advertising as customers. Women were appeared in accessory advertisements like diamond, and cigarette commercials also featured women, emphasizing that it was no longer just for men. For instance, advertisement of Kent put female models in the commercials with the intention to show that their cigarettes were for everyone, regardless of gender. It stated, “Kent… the one cigarette for everyone who smokes.” Furthermore, some commercials presented women to show that they were a family product such as Chevrolet which appeared a couple in its car. There were many other advertisements that appear female models, but if we

In the Early days T.V. sitcoms portrayed women as housewives and men as the breadwinners (workforce). For example, Leave it to Beaver was a T.V. show were June Cleaver( the mother) stayed at home all times and never disciplined the children. Were as Ward Cleaver (the father) was the dominant one who worked and disciplined the children. Now, the sitcoms are completely different as far as the gender roles that each parent plays. For example, who’s the Boss were Angela was a successful businesswoman and provided for the family and Tony was the housekeeper. Commercials are another way that gender roles are displayed in society. When you see a car commercial for a mechanic most of the time the mechanic is a man. But when you see a commercial about cleaning products for the house normally a woman is the face you see. In other words, the media can help break the barriers on how gender roles are portrayed in society. The more that women represent strength on T.V. will also encourage them to build their self-confidence. However, not intending that traditional ways are bad, but the era has changed by who the individual is and not by their gender.

2. The study revealed comprehensively that in all forms of media girls and women are under represented. Research notes that although the role of women in society has changed dramatically over the years there is still a disproportion of male and female representation. The research indicates that the media climate is representative of the 1950’s versus 2010. The research leads to the question of how consumers are affected by media content. Will young females feel less important or have lower self esteem if they are not appropriately represented in the media? Another area of under representation is with respect to health related media content. This begs the question as to whether women’s risk factors relating to specific health concerns are overlooked. The study

On television commercials, billboards, the radio, public transportation advertisements, planes, the internet, and almost everywhere people go there is always directed broadcasting of advertisements for companies to sell their product; a product that is never promoted for all of the general public to use, but instead to emphasize on specific categories of consumption . Whether it may be categorized in the decadent, the money saving, health, cleaning, cooking, automotive, or whatever sub category it may be; and bigger roles that play in to commercialism are gender roles . Men and women have very different lifestyles, what they buy, do, consume, and produce. As stated in Gender Role Behaviors and Attitudes, “Popular conceptions of femininity

Gender Marketing is not about male versus female. It is about understanding your customer and his profile thoroughly. Marketers generally adopt the approach of neutral marketing to play safe; by and large both men and women feel that they have not been targeted by the marketers properly. The marketers should continuously strive for competitiveness and take benefits from the ever changing environment which can be facilitated by the realization of the concept of gender marketing. In this article I will discuss about the changing role of women today and how it has an impact in marketing of products like online selling, car purchase, garment purchase and food & drinks.