Statistics: Credit Card and Pelican Stores

The economic value of the existing customers can be calculated by multiplying the customer lifetime value of each segment by the segment’s size and then summing the value of all segments.

The purpose of experimental design is to conduct a simple observational data of Wal-Mart and Target store daily sales and marketing strategies. Furthermore, to see, if when coupons are offered for one particular Apple and Samsung products if the customer would purchase the goods and increase the company daily bottom line of profit and revenues. Per Writer, (2010) “To do so, you will need to determine what makes your business unique and incorporate this feature into your marketing strategy. By making use of differentiation marketing strategy, you can make your business stand out in a crowded, competitive marketplace”.This simple observational testing strategic approach of using analytics data collection and comparing them against the competitor benchmarking of

The Written Report must be five pages and graphically display the statistical data developed for three comparable cities, counties, or states. It must incorporate national statistics for comparison. Your assessment may be in bullet or paragraph format below the graphic display.

People have defined Extreme Couponing as the act of engaging in really dramatic, above and beyond coupon activities. These activities involve buying in extreme bulk and cutting coupons for hours in order to save hundreds and even thousands of dollars. The largest reported sale racked up $2,500 in merchandise but only came out to $5 after using coupons. Although many people think couponing is a recent trend, coupons have been around for many years. With all the news on the recent explosion of coupon use there have been many problems for stores and potentially the market. With no signs of Extreme Couponing slowing up, companies need to think of ways to protect their businesses from losing profits and ultimately going

4. Propose two (2) methods of identifying groups of customers who should receive a discount for a product or service without alienating consumers.

Chapter 4 explained the results obtained from analysis of the surveys. The results were analyzed and significant findings were discussed further.

When we look around us, we may not recognize that statistics is all around. Before I began to take this course “Statistics for Managers” I was not aware of how statistics actually worked. The first idea that came to my mind about statistics was probability. Not knowing statistics and probability are related because they both determine a possible outcome. Throughout this course I have learned what statistics is and how it works. In this paper, I will describe descriptive and inferential statistics, hypothesis developing and testing, the selection of statistical tests, and how to evaluate statistical results in analyzing data.

A coupon is a discounted ticket provided by a manufacturer or a local grocery store to help advertise goods on the market. Couponing is the practice of distributing coupons to consumers as a form of product promotion. Furthermore, couponing is seeking or collecting discount coupons to save money primarily on food and household purchases. However, there is a much broader spectrum for coupons’ use. The negative part about couponing

To get 40% off Nordstrom coupons on deals you can find on the website with impressive results that you won’t get anywhere else, is easy through a discounted website. It is a meaning you can perceive with use of discount coupons, of elevated buying not found anywhere else in the world. The meaning behind discounted purchase is through effective use of means you have on the online web but you cannot evaluate an extent to profits you are heading for. It will be through use of a valid coupon you can get proper buys as necessities which you understand as a resolution to high bills you have to pay when

Motion pictures are a key driver of the market for entertainment products, one of the largest export markets in US. Motion picture industry consists of three stages: studio production, distribution, and exhibition. The studios produce the lifeblood of the industry, the films that are its content. The biggest players at this level are the majors, big studios which integrate production and distribution, as do the slightly smaller mini-majors. The next stage is distribution. Distributors are the intermediaries between the studios and exhibitors. Distribution entails all steps following a film’s artistic completion including marketing, logistics, and administration. Distributors coordinate the manufacture and distribution of

Runaway Discount ( the Company) in an effort to increase its sales implemented a customer referral marketing scheme “Refer-a-Friend Program” to increase its customer base. Under this program a $25 credit will be provided to existing customer who refer their friend to the company and referred friend purchases merchandize from the company. The existing customer can apply this credit of $25 to their future purchase from the company.

is growing outside of the USA. This kind of growth includes the large countries that previously specialised in film production. For countries such as China and India, the annual release of films has grown progressively for the past decade, followed by a forced growing purchase power and investments in cinemas (Lorenzen, M. 2008). The American film industry must, in a way, watch its back. Especially when the amount of small film countries, such as Denmark and Switzerland, has grown. The smaller countries have attracted attention by not only up-scaling their production, but also winning market shares from Hollywood. Other new filmmaking countries are also on the rise, with Korea, Mexico etc. joining the market, who bring cheaper production technologies to their advantage (Lorenzen, M. 2008).

No longer is box-office the main source of revenue for studios as it was in the early days of Hollywood. Today only 6 conglomerates are responsible for almost all of the world's filmmaking. Lucrative licensing deals, merchandising, spin-offs, television shows and so forth have become more important than the actual box-office generated. According to Jay Epstein "Even though today's system of filmed entertainment shares much of the same physical geography, nomenclature, and mythology as the studio system that preceded it, it did not evolve out of it… it appeared with surprising suddenness, and replaced it." He argues that a handful of aspiring businessmen took the reins of the industry and steered it to where it is today. These 6 conglomerates hold 72% of the total market share and have an average of $26.5 billion revenue, while the total box-office revenue in the U.S. in 2000 was only $7.6 billion8. Film production today is not the expression of the director, writer or producer but more their attempt to capitalize on the medium. Modern films cost an average if $100 million in advertising and production cost, while the average box-office of

First, we will analyze the targeted customer and the proposition designed by each company to attract them. In this part, there is a description of each market target and how each company has taken advantage of each unique position in the industry.

Pelican Stores, a division of National Clothing, is a chain of women's apparel stores operating throughout the country. The chain recently ran a promotion in which discount coupons were sent to customers of other National Clothing stares. Data collected for a sample of 100 in-store credit card transactions at Pelican Stores during one day while the promotion was running are contained in the file named Pelican Stores. Table 2.17 shows a portion of the data set. The Proprietary Card method of payment refers to charges made using a National Clothing charge card. Customers who made a purchase using a discount coupon are referred to as promotional customers and customers who made a purchase but did not use