Essay On Stealth Marketing

Ground rule #6: If you mimic the market leaders, you'll just add to their dominance.

This target market is outgoing, fluent in English, and highly value conscious3. They reside in urban areas with higher population densities and educational institutions. In terms of market segmentation, these young adults are the innovators and early adopters of new products and services. On a daily basis, being exposed to thousands of different messages makes them proactive and more aware of the world. They are heavily impacted by popular culture and being technologically savvy allows them to share their experiences on social media4.

Marketing is like a double-edged sword, if it is adopted properly, it will give profits to a company; however, if it is used inadequately, it will give harm. It is undeniable that today’s business operations have more intense competition level against each other due to the advancement of technology that allows people to receive more information. Marketing plays the key role in making products being recognized by consumers. To get people’s attention, some massages about the product need to be sent to the target market. With the high level of competition, the unethical marketing issues arise in order to make their own firms gain more

A target market denotes a section of customers that a business aims at selling its products and services to. Markets can be segmented on basis of geogrphical area, the demographic factors, the psychographic factors, and the behavioral factors of the target population. Demographic market segmentation is determined on factors such as age, sex, occupation, religion, the level of education, and generation it determines the perceived benefits of the product. Based on the demographic features, Harkins Theatres majorly targets parents and children.

The target market is generally the most lucrative choice from among different market segments – each segment being identifiable, measurable, sizable, reachable. For best results, include a fair amount of demographic information (income range, education level, family situation, etc.).

Target market refers to the group of customers that a given business aims to satisfy and serve in its marketing initiatives (Dave,2010). The company has a huge target market. Nike offers a a wide product rage with which it targets specific groups of individuals. The company strives to meet the sppec9ific requirements of a group of

Target Market – a specific group of customers on whom an organization focuses its marketing efforts.

The primary target customer is the active female homemaker who is busy with home, school and community activities. She is interested in the health and welfare of her children and family. She volunteers for school and community activities and maintains a busy social schedule. She is an excellent cook and entertains often in her home.

NAME OF ARTIST SELECTED The artist selected is Stevin Ryan and his genre of music is a mix of hip hop and alternative rock. The artist’s music focuses on relationships, parties, life of today’s youth, and hustling (to do anything you need to do to make money). The listener can often relate to the topics and will be able to find a song that fit their moods whether it is happy or sad, upbeat or pessimistic. The lyrics of the song can appear to be sexual and raunchy or hopeful or tell some kind of story.

A redundant but successful tactic is ‘stickering' (Fig. 4), small independent businesses will order stickers in bulk and post them anywhere and everywhere in hopes that their brand or logo will become recognizable to the public. This technique is quite inexpensive and defiantly promotes brand awareness but there are some set backs as well, ‘stickering' is a fairly time consuming process, there are some legal implications depending where you are posting the stickers but more importantly you have no way of targeting a group or a defined market because you have know idea who will walk past the sticker.

Trader Joe’s calls their target customer “the educated consumer” and they reach this group by placing stores among well-educated residents (Guth, and Marsh 183-187). They also reach their target audience through formal and informal research such as customer surveys. Another way in which Trader Joe’s reaches its audience is through the Fearless Flyer, Trader Joe’s supermarket newsletter. It is described as being “so effective that Trader Joe’s channels most of its marketing efforts into public relations rather than traditional advertising” (Guth, and Marsh 183-187).

In this paper, I have researched to find out how this grant empire has become and remain so successful. I found out that one of the reasons is because it has been able to maintain the goals and standards that its owner, Mr. Sam Walton has built it upon. Even after his death, Wal-Mart continues to expand and grow in other countries. Wal-Mart is considered one of the top ten global companies today. Mr. Walton’s main goal was to sell products at a low price so that people could live a better life. Another reason is because Wal-Mart uses certain market mix strategies such as the four P”. These strategies, price, promotion, product and place.

The first pillar, target market segment is essentially the discovery stage. The point of this stage is to determine whom the company is serving and to whose needs their product needs to be tailored. Some contributing factors in determining the target include demographics, psychographics, and other important characteristics. In the case of United Commercial Bank, their main target market is clear, the

 Marketing Myopia suggests that businesses will do better in the end if they concentrate on meeting customers’ needs rather than on selling products. The mistake of paying more attention to products a company offers than to the benefits and experiences produced by these products.

1. TARGET MARKET: As discussed, target market is a group of potential customers in which a company directs its marketing efforts. A company should always anticipate consumers’ needs and work towards fulfilling these needs. It is one thing to identify your “target market” and another to satisfy them. Walmart’s credo is, “save money, live better” this summaries their target market, the lower-middle class and the poorer. (Low income consumers). Walmart is the only retail