Steamboat Case Essay example

964 Words Nov 12th, 2010 4 Pages
| Steamboat Ski & Resort Corporation | Analysis | [Type the abstract of the document here. The abstract is typically a short summary of the contents of the document. Type the abstract of the document here. The abstract is typically a short summary of the contents of the document.] |

Strengths * Very good brand image as one of the premier ski resorts in North America * Strong marketing with innovative ideas which later become norms in the ski industry * Very good infrastructure in their ski resort in terms of skiing activities even when compared to rivals * Good backing of parent company who wants SSRC to become ‘number one’ * Good deals struck with airlines | Weaknesses * Inferior quality lodging arrangements *
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Basically other values of vacations that money can buy * Any new pricing strategies may have a ripple effect which could hurt their relations with the ‘The Chamber of Commerce’ and the local market * Threats faced due to competitors expanding to become bigger and better whereas Steamboat this year is not making any major capital expenditures |

Steamboat Ski & Resort Corporation (SSRC)
Charlie Mayfield, Vice President of Marketing, has some important decisions to make in order to shape the future of SSRC. His marketing team is strong and has always thought of innovative ideas which make it a company of trend setters rather than followers. The declining trend in the sales of his company is an indication that something must be done, the premier status of his ski resort is being lost especially now that customer feedback on returning to the resort has dropped to an all time low.
KIC, their owners expect the company be the ‘number 1’ in the industry with a specific focus on customer service and quality. Their recent feedback and lodging problems stated by Vern Greco, president of SSRC make it clear that they are no way on the path to being number one, but possibly losing their existing market share which they have successfully built over the years. As I mentioned before the

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