Steel Industry in Thailand

The R & D facilities allowed them to continuously come up with new products in the market. In my opinion they are flooding the markets with many new products, in a way they are confusing an average golf player with too many different types of golf club.

Improve the customer service and make sure the customers give no complaints and make sure they are satisfied with all the services provided by the company and keep close contact with the customers and be very friendly with them and keep them happy. Give the regular customers’ high discount and encourage them to come more often. This is our main goal for us to achieve because we want to make sure the customers are satisfied with our services.

stems from two main factors, lack of awareness of the company’s products due to limited

business purpose. All-in-all their promise is to have the best quality in customer service with a

Its current high price point/quality marketing strategy also introduces it to a variety of competitors. Predominantly these are British and European products that employ the cachet of their point of origin to justify their high price point. Other products, some not even manufactured in P E I compete for the linkage

It lacks thorough understanding of its target market (the needs of the present and future customers).

They are facing difficulty in logistics and procurement restricted to imports from Taiwan. Sometimes, they are also have marketing budget of their products during their promotion.

Simply, company started to sell everything that is commercially profitable, which is big mistake in the long term.

That relates directly to winning a larger market share. The short-term goal for the company should be to cut coasts and improve the human resource department functions. Which can be done through the above stated suggestions of the improvement of the business.

Also, engineers can be assured of retaining focus to their core product. Arrayed against this are many cons. Firstly, there is no sufficient capital as well as prospects of future funding coming in through VC 's. No expertise in marketing, sales and distribution is another major weakness. Since they have only one product to sell, it involves a substantial amount of risk to take a bet on unexplored markets. Also, it is mentally geared to being taken over, as mentioned in the "Phase III plan" prepared by Cannon for the upcoming year.

The company was too reliant on orders from the US Government. They need to expand its operations into other areas.

to provide efficiency and custom tailored to deliver what the needs of the customer are. The

* Advanced online home delivery services. It had signed a contract with Safeway in the United States to develop its home-shopping service.

Company had to face problems with it past image which was displeasing in the minds of its customers.

The industry structure analysis of the metal can industry mainly depends on the assessment of the five competitive forces which shapes the industry which is following: