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Stereotypes Are Mental Schemas That Give Distinction?

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Stereotypes are mental schemas that give distinction to individuals belonging to these groups (Vescio & Weaver, 2013). They can affect one’s attitude towards a person due to immediate categorization during a first impression (Wheeler & Fiske, 2005). Therefore, causing immediate, unpremeditated prejudice and a biased inclination based on prior group perception. Song & Zuo, (2016) aimed to investigate the importance of conflicting stereotypes using cross-categorisation. The investigated categories were age and wealth in terms of warmth and competence perception. The results of the pilot study and study 1 showed that old-rich participants contradicted the stereotype for perception of warmth. Also, the young-poor participants contradicted the …show more content…

When Black and White faces were categorised seperately, priming of stereotypes occurred and the reaction time to associate Black faces with stereotypes increased. Conclusions were drawn that grouping of Black and White will increase and strengthen social stereotypes. This result would not have been obtained from a cross-categorisation study and thereby may be a useful tool in further exploration.
Extensive research into this area of social psychology has highlighted the application of social stereotypes as seen in a study by Agerström et al., (2012). The study examined whether hiring discrimination occurred in Sweeden for Swedish-sounding and Arabic-sounding names. Job applications were sent out as part of the experiment, on behalf of Swedish and Arab participants which were portrayed as either warm or competent. The results showed racial discrimination towards Arab applicants as they comparatively received less job interviews. Previous research had indicated that either warmth or competence in an application would increase the likelihood of securing a job. However, it was acertained that Arabic applicants had to show greater levels of warmth and competence to receive a job interview, rather than the same amount as Swedish participants. This study establishes the impact of racial stereotypes and discrimination in society. Another limitation of the study by Song & Zuo, (2016) was that race was not included as an

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