Stereotypes In Discourse: Playing With Gender Identity Intertexts

Walt Disney over the years has impacted the lives of millions of children with his animated films. His Disney movies have evolved in the last years and have moved from the traditional damsel in distress theme. Specifically, the classic movie Cinderella gives the wrong idea about what it is to be a woman for young girls. The movie portrays a young woman facing emotional, mental, and physical abuse by her evil stepmother and later falls in love with a charming prince. However, if viewers take a closer look, Disney’s anti feminist message is firmly emphasized. The story of Cinderella is sexist due to it’s lesson to girls that beauty and submission will award them a rich bachelor. This is seen through Cinderella’s submissive behavior, Prince

The “Disney Princess Effect” indicates the influence of Disney franchise’s fairy-tale heroines on little girls. In specific, the ideal image of a Disney princess significantly shapes young girls in a superficial way. Girls tend to dress more girly, become less imaginative, less active and unique. It is crucial to acknowledge this effect, since it imposes subjective images and certain roles on girls, which consequently takes away their freedom to grow and express themselves. For instance, the effect could eventually lead to signs of erosion of the progress in equality, lower cognitive performance, and greater body dissatisfaction. The effect is closely related to other cultural trends, such as self-objectification, cyberbullying, unhealthy body

Little girls have become infatuated with looking, acting and dressing like princesses. In “What’s Wrong With Cinderella?” Peggy Orenstein writes “There are now more than 25,000 Disney Princess items. ''Princess,'' as some Disney execs call it, is not only the fastest-growing brand the company has ever created; they say it is on its way to becoming the largest girls' franchise on the planet” (Orenstein). The author explains how enormous of a franchise Disney princess items have become. The author physically cannot hide from their products; they are virtually everywhere.” As my daughter pointed out Disney Princess Band-Aids, Disney Princess paper cups, Disney Princess lip balm, Disney Princess pens, Disney Princess crayons and Disney Princess notebooks -- all cleverly displayed at the eye level of a 3-year-old trapped in a shopping cart -- as well as a bouquet of Disney Princess balloons bobbing over the checkout line. The repetition was excessive, even for a preschooler” (Ornstein). The over saturation of Disney does not leave girls with many other choices, they are being forced fed a brand and ideology from a very young age. This could have the potential of taking a toll on how young girls grow into mature emotionally developed women. Not only is Disney ingeniously marketing these characters to young girls, but it has become prevalent in everyone’s mainstream lives. Peggy insists “I'd smiled politely every

Cassandra Stover explains in her Journal Damsels and Heroines: The Conundrum of the Post-Feminist Disney Princess, the dramatic shift with Disney princess at the peak of the late 1980s and early 1990s. She explains that the shift can derive from feminist movements and how the change can be directed to the third wave of feminism. She examines the original Disney princesses and decribes them to be more passively aggresive and unindependent, while the new princesses are more independent and brave. The author then explains if the shift from the old to new princesses are actually better, and not just different. Stover analysizes that Disney princesses evolve and are a part of the worlds change on feminism.

Authors James Poniewozik and Peggy Orenstein are both concerned with the increase of princess culture among young girls. Poniewozik’s article “The Princess Paradox” and Orenstein's article “Cinderella and Princess Culture” discuss similar aspects of princess culture that could be potentially harmful to it’s audience. Both Poniewozik and Orenstein take on a feminist perspective in their articles. Specifically, both authors discuss feminist themes in princess culture but Orenstein focuses on toddler to pre-teen aged girls while Poniewozik is more concerned with specifically teenagers.

The Disney Princess streak was created in 2001 as publicity and advertising campaign directed toward girls (Orenstein 2006). The first of the Disney Princess movies was released in 1937, A very popular marketing franchise has strengthened the popularity of the Disney Princess line (Disney Princess 2010). The marketing campaign wants to attract girls with the ultimate goal of encouraging children to personally identify with the characters so they will buy the related items (Do Rozario 2004). Disney and its princess phenomena have been distinguished as a capable impact on kids' media and item consumerism, adding to another "girlhood" that is to a great extent characterized by sexual orientation, gender and the utiltization of related items and messages (Giroux 1997; Lacroix 2004; McRobbie 2008; Orenstein 2006). The desired qualities related with being a princess can create psychological issues for girls and varied messages

“Little Girls or Little Women? The Disney Princess Effect” is an article by Stephanie Hanes which touches on the princess phenomenon many young girls are obsessed with. Stephanie Hanes concludes that the Disney Princess craze is linked to self-objectification and the growing sexualization of young girls. Although she provided numerous facts the argument was unsuccessful because it was weak and confusing. Her own personal opinion on why she blamed the Disney Empire for sexualization amongst young girls was rarely voiced. Lastly the main idea of the article gets masked by controversial expert claims that are not linked to the topic.

Little girls? Or little women? The “Disney Princess Effect”, an article written by Stephanie Hanes was published September 4, 2011 the CS Monitor. Girls growing up in today’s society are being stripped of their childhoods. With fictional figures to dream of being, young girls aren’t falling in love with the beauty of the stories but more so they assume that they don’t look good enough to be like the world adored princesses. The author wrote this article in response to the epidemic of young girls growing up too fast and the concern it leaves. Between the Finucane Theory, the “Hottie Mystique” and the media onslaught will all reveal the beginning to a much bigger problem that these Disney princesses are creating. The author contends that young girls are losing sight of their childhoods and are becoming sexually advanced too soon.

Disney makes over $3 billion on their Disney Princess products every year and now have over 25,000 items in their princess collection (Orenstein 2). Disney has played a big role in shaping not only societal viewpoints on what young girls should like, but also what little girls believe they should enjoy as well. Gender stereotypes have been around for a long time, but now with technology advancements, such as media in western society is able to play a bigger than ever role in influencing people’s perspectives. Not only do we see gender roles and stereotypes in television shows, but also in advertisements and in children’s toys. Although many readers of Peggy Orenstein’s “What’s wrong with Cinderella” have argued that the princess culture is corrupting today’s young girls and making them more dependent on men, a closer examination shows that many girls grow out of the princess phase with no negative repercussions and choose whatever passions they want.

In our modern society parents want to know who the best role models are for their children; especially parents of young girls. Most girls are introduced to Disney Princesses at a young age, but what most parents don’t know is that not all Disney Princesses are positive role models of modern society. The princesses were amazing role models for their time but since then many opinions have changed on what is expected of women and what is not some; people in society today can argue weather certain qualities that the princesses posses are acceptable for today’s youth. The most famous princesses are the “Original Disney Princesses” :(in chronological order) Snow White, Cinderella, Aurora, Ariel, Belle, Jasmine, Pocahontas, and Mulan.

As a result, many young American girls start becoming influenced by these visually appealing Disney Princesses, and it usually does not end well. For example, some of them may try to look or act feminine in hopes of becoming what they want to be, a princess. Still, there are some people who believe that Disney Princess films do not present stereotypical gender roles, but rather they develop the mindset of young girls by teaching them to become people with good moral character. However, Disney Princess films do negatively impact young American girls and the culture around them through the way the princesses are illustrated, how they portray femininity, and because of the mindset that Disney Princesses

Many kids grow up watching Disney movies, and some of the lessons learnt are some things we will forever remember. Even some things unconsciously learnt help us to become who we are, for better or worse. When we watch most Disney movies, for the most part, we see the gender and body stereotypes portrayed and sexualized on to the characters. We see the Sexualization of their bodies and how they are all seen doing stereotypical women’s duties. It is important to analyze this topic because so many young girls grow up and watch these movies expecting to look and act how these princesses do. This gives children certain unhealthy stigmatized expectations.

What young girl does not dream of becoming a princess and living in a castle happily ever after? Virtually every young girl identifies with princesses and has watched at least one Disney Princess movie. From the first movies of Snow White and Cinderella, to the later movies of The Little Mermaid and Beauty and the Beast, to the most current movie Moana, Disney Princess movies permeate not only the movie theaters, but also our culture. In fact, “becoming a princess is as easy as purchasing a tiara and hosting a princess-themed birthday party or buying a Halloween costume and playing pretend” (Garabedian, 2014, p. 23). Nonetheless, as declared by Princess Merida in the movie Brave, “there comes a day when I don’t have to be a princess. No rules, no expectations. A day where anything can happen. A day where I can change my fate” (Andrews & Chapman, 2012). In other words, does the life of a princess measure up to the expectations of little girls everywhere? The Disney Princess brand has grown incredibly popular, especially with young girls. In spite of this, the franchise has also become extremely controversial due to potential gender stereotypes in the films. “Gender is one of the most discussed topics in today’s society…[it] represents and also reproduces certain attributes, expectations and roles which are associated with male and female…influencing the views and opinions of future generations” (Maity, 2014, p. 31). Yet, is the Disney Princess brand harmful to young children due to gender stereotypes? Two essays that contemplate the Disney Princess brand and gender stereotypes with opposite viewpoints on this controversial issue are “Girls on Film: The Real Problem with the Disney Princess Brand” by writer Monika Bartyzel and “In Defense of Princess Culture” by writer and mother Crystal Liechty. However, Liechty’s essay “In Defense of Princess Culture,” is the most effective article in convincing the audience of her point of view due to the claim, support, warrant, language, and vocabulary employed.

For decades now, Disney Corporation has been providing us with countless films made to delight and amuse children and adults alike. But not all Disney films seem particularly appropriate for their target audience. Many of these films portray violence, gender inequality, and skewed views of leadership roles that seem altogether inappropriate for impressionable young children. Better and more contemporary heroines need to be added to Disney’s wall of princesses in order to counteract years of sexism.

Disney princesses are fun for all ages, but their target audience is young children and “as children grow and develop, they can be easily influenced by what they see and hear”. Therefore, what they see and hear in Disney movies leaves an impression on them. The first princess, Snow White, was created in a time where each gender and race had a specific role in society. Recently, many believe that Disney has come a long way in regards to gender and race since Snow White, as several multi-cultural protagonists have been introduced subsequently, and gender roles do not appear to be as stereotypical as they once were. However, many of the apparent innocent messages about race and gender in these movies, can be exposed as otherwise. Despite