Around two years after the first Toy Story movie was released, production had already begun on a second film (“A History of Toy Story”). Long time Disney employee Floyd Norman was the story artist and helped with animation of the film (“A History of Toy Story”). He helped to come up with the newly introduced characters including Bullseye, Stinky Pete, and Jessie: (Disney) who was originally known as Senorita Cactus (“A History of Toy Story”). Jessie essentially became one of the most important characters, highlighting her past, where she was forgotten by her owner (“A History of Toy Story”). Her character is played as a tough female figure who acts as Woody’s partner and tries to convince him not to return home so the same events don’t occur …show more content…
This character can most likely be assumed to be played with by female children due to stereotypes that contain gender differences between cowboys and cowgirls, such as the separation from the male toy version, Woody. She has colors that include brown, yellow, blue, red, white, and black which are typically gender neutral in this case. Jessie also features a talking mechanism that consists of a ring attached by a string that produces over thirty different spoken phrases when pulled (Disney). This figure is soft with a harder head, belt, boots, and detachable cowgirl hat (Disney). The body’s stances can be manipulated in a variety of ways (Disney). The toy is covered in typical western style clothes that have prints and patterns. The word Andy is written on the bottom of her right boot. This doll can be played with by creating motions of walking, fighting, and other actions due to possible engrams that relate cowgirls to “Wild West” stereotypes, such as showdowns and chasing trains, along parts of the movie that feature similar …show more content…
Characteristics such as these mentioned can be seen in toys determining so much about a toys identity and what they represent. Studies have shown that these qualities also have an immense effect on what audience or gender group interacts with the toys along with the overall marketing of toys. A partnered experiment run by the departments of psychology at The University of Cambridge and The University of Hong Kong observed toddlers playing with two gender-typical toys, once in gender-typical colors and once in gender typical colors (Wong and Hines). These assessments occurred twice, for four minute periods, at two different age groups that included twenty to forty months of age and twenty-six to forty-seven months of age (Wong and Hines). After, results between sex and toy choice along with sex and color were collected. It was found that “Boys played more with the train than girls did and girls played more with the doll and with pink toys than boys did” (Wong and Hines). At both time collections, boys and girls combined played more with the gender-atypical toy when its color was typical for their sex than when it was not (Wong and Hines). After reviewing the results, it is suggested that once children develop gender-typical color preferences, they begin to influence their toy preferences, especially those for gender-atypical toys and
When it comes to the social construction of gender, the way toy stores advertise their product play a huge role in the contribution. Sitting on the floor looking at the Walmart toy selection, I noticed a few things that I never really paid close attention to before. First, when did the colors pink and blue become a tool used as a gender binary? Second, why does it seem to be a pattern of the professions that the toy emulate in regards to each gender? Third, what does this all mean?
Almost every fall, Disney and Pixar would team up and create a family friendly film that would have “anthropomorphic creatures or objects rendered with state-of-the-art computer graphics.”(Babich 235) Then later on in the summer Disney would come out with one of its more classic movies ,a 2D animated film
This paper will summarize the ERR articles from the bulleted topics and issues. This paper will also include summaries on toys that may encourage violence and aggression, toys that may promote pro-social behavior, gender stereotyping in toy selection, and cultural stereotyping or, lack of cultural awareness in toys.
The toy section at Target had many clear differences in the toys for boys and the toys for girls. The types of toys that were out on the shelves were different, but also the way the toys were presented were different. Girls toys mainly consisted of stuffed animals, dress up clothes, babies and dolls including Bratz, Barbies and fairies. The primary colors of all these toys consisted of different shades of purple, pink, and white. There were bits of blue and yellow but it seemed that all the colors stood out and had a type of feminine aspect to them. Besides color, the girl’s toys were often soft and fuzzy or
Toys play an important role in childhood development as children learn roles and skills from playing. As a result, the toys children are subjected to have an affect on which roles, interests, and skills are learned and practiced. Through Lego’s product Duplo, I will demonstrate the influence particular gendered toys have on children and their performance of traditional gender roles. Gender, which is a learned performance, is something society has been taught from a very early age and toy advertising has played a significant role in reinforcing the performance. One tradition that is reinforced and naturalized by society is the ideology of a male dominated society, representing strong characteristics of heterosexuality and masculinity; also known as hegemonic masculinity. Therefore, using Ideological Criticism, I will analyze how through the branding and design of Lego’s Duplo toys, children have been constructed to do gender differently, ultimately perpetuating and reinforcing hegemonic masculinity.
Craig’s worries about his son’s actions being more feminine as a result of playing with feminine toys is not uncommon. Many parents may become worried if they start seeing their child being more interested in playing with toys designed for the opposite gender. A hypothesis can be drawn up by stating that if boys with typically female toys, then there would be an increase of femininity traits of passiveness.
Toys have proven to be a valuable symbol of childhood innocence across generations, regardless of gender. The color of toys were changed to create a link between the toy and the interest of a particular gender (i.e. pink for girls, blue for boys). In Peggy Orenstein's Cinderella Ate My Daughter, she expresses the claim that color associations for juvenile playthings have reversed since pre-twentieth century. During the course of two interviews, Orenstein's claims prove to be, for the most part, supported despite a large difference of age between my interviewees.
In the world of toy marketing, choices are made with direction put in place for both genders (girl and boy). For example, as I walked down each toy aisle, I felt the gender conformity among the parents as they were with their children. With multiple aisles and two dominant colors (pink and purple) designated for girls, the message (in my perspective) marketed on the toy package yelled: “Your ambition is to be stylish, while a nurturing mother who partakes in domestic works!” In addition to the toy packages being in pink, the words (on the toy) were predominately frivolous and amusing. On the contrary, the boys’ aisle contained wide varieties of colors, although the color blue caught my eye the most. The boys’ toys entailed sports, building sets, as well as action figures. Conversely, the message in my perspective, marketed on the toy package screamed: “You have the power to do whatever you want; however, it is imperative that you build yourself physically, as well as train yourself in order to properly excel.” This type of act, referred to as the social role theory—“a gender difference that mainly results from the contrasting roles of females and males” (p.165),—gives a great cause of difference in gender regarding power, nurture, and
When you walk into the toy section of any store, you do not need a sign to indicate which section is the girls’ side and which section is the boys’ side. Aside from all the pink, purple, and other pastel colors that fill the shelves on the girls’ side, the glitter sticks out a lot as well. The boys’ toys however are mostly dark colors – blue, black, red, gray, or dark green. The colors typically used on either side are very stereotypical in themselves.
As many may know, Jessie from Toy Story is a country girl but that obviously isn't how I would relate myself to her. What I do see in her that I see in myself is how she is very friendly and tends to get along with everyone. We see through all three movies that Jessie is very close to pretty much every character. Although every toy has very different personalities she tends to connect with every single one of them in some way. By the way she talks and jokes around with people we see that she is very outgoing. In scenes like when she meets Woody and gets to introduce him to others or when it's their first day at daycare. We see then that she gets super excited to meet
According to cook and Cusack (2010), Gender stereotypes are concerned with social and cultural construction of man and women, due to their physical, biological, sexual and social functions, structured set of beliefs about the personal attributes of man and women. Childhood is a fundamental and significant period in forming an impression of an individual boy or girl, and man or women finally. Subsequent researchers Ania and Cameron(2011) hold an accordant opinion with Cook and Cusack(2010) that gender stereotyping is problematic only when it operates to ignore personal characteristics, abilities, needs, wishes, and circumstances (Cook & Cusack, 2010). In fact, during children’s learning process of gender stereotypes, most of them are under gigantic pressure of the society they belong to and formed a problematic view through normally ignored. One obvious phenomenon is about the toys. Toys are designed and retailed separately for boys and girls with different colours, styles and functions by toy manufacturers. When acquiring a toy, gender will normally be the first issue to consider instead of children’s inherent preferences. It will highly possible to limit children’s personal experiences and future development for both gender groups (Martin, Eisenbud & Rose, 1995). This article will analyse the role of toy manufacturers in gender development in order to decide whether they are responsible to
Toys play a major role in socializing young kinds into “appropriate” gender roles. The first obvious characteristic that separates toys for boys and toys for girls,
Banerjee and Lintern (2000) examined the salience of children’s preference for toys in private and public settings. Their findings indicate that younger children hold more rigid ideas of what kinds of toys their gender should be playing with, and that children would
Gender socialization often begins early once parents are shown the sex of their child; from then on, baby showers are planned according to gender “appropriate” colors, which are often pink for girls and blue for boys. Even differences in how children are spoke to can be picked up easily in Western cultures. Girls are called pretty and sweet, whereas boys are handsome and strong. Ultimately, the way children learn to identify with their gender culture is in part due to not only family and friends, media, schools, and religion, but also from the toys that may inexplicitly advertise gender expectations. Gender-typed toys may be bought for children as a way for parents to encourage and reinforce gender-appropriate behaviors. However, recent debates have engulfed toy manufacturers and major retailers, which has brought about changes in toy design and marketing in an effort to make reflect more realistic and gender neutral options.
and the activities they encourage. In one study parents were asked to sort toys into masculine,