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Stereotypes Of Fans: Pop Culture

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In order to build a social ecosystem with an organic community of fans, we have to identify the target audience, and their behaviors, affinities, and values. Whether it is film or music, the Buffs are the hardcore fans who constantly consume content about their favorite idols. They are experts not only of the specific idols, but also with the passion point. (i.e. music, film, or culture) They are one of the first people to know news about their favorite idols. They already follow their favorite idols on social media. They will go the extra mile for an opportunity to interact with the celebrities. (i.e. Buying tickets to a concert not the first day of sale) Pop Culture Enthusiasts are not fixated on specific idols, but rather on being in …show more content…

They might follow some idols in social, but they would rather follow news or gossip channels to keep up with current events. While they are interested in special events, the presence of their favorite idols is not the deciding factor. eFanswer will be the target’s trusted source of knowledge in social media. Utilizing best practices and tapping into the emotional connections between idols and fans in social content, eFanswers can reach a variety of different demographics on a per-platform level. Facebook is the primary source of information. Facebook will serve as a central hub for everyone who enjoys content in these passion points. This platform will be home to sharable content that will both intrigue new fans and attract existing fans of idols and eFanswer. Timing is everything with Twitter. We will both originate and join conversations around current events and trending topics (ex. #IceBucketChallenge). When possible, we will insert eFanswer into the conversation with a custom graphic. Twitter will be used to propel conversations with bite-sized content. Instagram is the intimate look into eFanswer and consumer

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