Stereotypes Target Audience

On a daily bases people make excuses for everything. Everything meaning our actions and the things that we say. Common things that we make excuse for deal with sexist, racist, and heterosexist comments. Sexist is classified as saying that one sex is better than the other. An example of this is someone calling a male or female something that they are not. I do not like this because we are all humans and deserve to be respected and not called something that is degrading. We all know that racist is downgrading one race compared to another. An example of this is, saying that all black people are loud and ghetto. We all act the same but some people do certain things different from others. That’s just there way of living. I do not think that just because one person acts one way the whole race does also. Heterosexist is defined as heterosexuality is better than all other expressions. An example of this would be talking about how a guy dresses and calling him gay. I do not agree with this as well because it is good to stand out and be your own person not matter how others see you.

In most advertisements, there are five key components that are addressed. They are: form, purpose, audience, language and context. The relationship between the audience and the advertisement is important because time is limited to capture the attention of the potential buyer and display the product that is being advertised. Repetition, association with celebrities and promotions are all techniques that are used to capture an audience.

I commend you for openly saying that you have such bias against that group of people. However, as a police officer, it is your responsibility to serve and protect the people. Meaning, you have to protect everyone regardless of their gender preference. You are on your way to acceptance because you have acknowledged the problem and you can do it. We have biases towards certain groups of people, race you name it. However, it takes a brave person to acknowledged

Advertising is a form of communication used to encourage or persuade an audience to continue or take some new action. But when advertisers produce an ad, they have many different variables that come into play if they want to successfully persuade consumers. The first most important step they have to figure out is, what type of audience they are trying to target. They then create images and intend to appeal specifically to the values, hopes, and desires of that particular audience. This is why someone would rather pick the well-known Malboro cowboy ads over the new female cigarettes of Virginia Slims. Each of these ads targets a specific audience;

It is a public misconception that there are more minorities incarcerated because they perpetrate more illegalities due to their economic conditions. In reality, a racially biased judicial system is the basis for America’s distinct number of minority inmates. Minorities are automatically associated with criminality and racial assessments manipulate punitive policies making our judicial system racially biased.

In many aspects of society, there are often unfair and inaccurate stereotypes on full display of certain people who belong to various demographics. Media, or more specifically TV shows, are no different in this regard. For example, men are painted out to be leaders, unemotional, and sometimes aggressive individuals who should be admired. Women tend to be shown as secretive and manipulative in order to get their way in a men driven society. It is also noteworthy that several homosexual characters are depicted as attempting to hide the fact that they are homosexual, and as feeble minded, even if the person in question is a male. While many times these stereotypes are untrue of the entire demographic being portrayed, people who attract to popular

This brings me onto the next subject, appeals. Appeals are relating the audience with the product with a story and emotions. The positioning of the advertisements has to be put in spots where they will appeal to a certain audience. 40-50 year old males, teenagers etc. The can be a change from ugly to beautiful miraculously which would appeal to teenagers because at their age they are self-conscious. Statistics are also used to appeal to the audience. If the public hears statistics they are instantly drawn in. A perfect example of appealing to an audience is the notorious Nescafe advertisement. This consists of a man and woman who meet each other over a cup of Nescafe. There is emotion involved and this draws the audience in. There is a sequence of ads in this story and the audience is drawn in so much that when there is the nest sequence they are practically glued to the television to know how it ends. In thee and they get married, Of course every advertisement includes a cup of Nescafe but that’s what it’s there for

The advertisement and marketing campaigns have evolved into a complex science. Companies choose to show advertisements at specific times of the day in order to capture the targeted audience in the selected target market. The target market comprises off geographic location, demographics, psychographics, behavioral and product-related segmentations. The targeted audience is composed of individuals from a specific gender, age group, marital status or a combination of factors.

The media broadcasts stereotypes to its viewers embedding the images in their minds, creating this idea that all people in the group are the same. I believe many stereotypes are passes on from generation to generation by depictions of racial and ethnic groups that young children in the media. The news and reality television are the biggest perpetuators of these stereotypes. Stereotypes impact the perceptions people have on one another and can affect the way they are treated. I watched Love and Hip Hop Hollywood and the Local News.

Does the media affect the way you look at the people around you, with different ethnicity, a different race and or culture? The perfect opportunity to hinder the lense of individuals is given when African Americans get murdered by police officers and individuals upload the scenes online. In today’s times, individuals have probably watched a Disney movie, especially children. As a famous quote states, “You can not teach old dogs new tricks.” Children are the easiest to persuade mainly because their brain has not fully matured. Directors understand that children are easy targets, similarly to news reporter who know how to catch the attention of an audience, persuading the way you see other people.

For persuasion one has to convince the audience that a certain point of view is correct when put against others. Politicians, leaders, and other individuals of power use the media to influence the viewers. A rather powerful tool, if used the right way, it can gather thousands upon thousands of followers. The media’s role in political affair is very crucial: it can make or break the candidate. Certain television networks as well as other news websites on the internet give individuals the platform to express specific viewpoints. Media plays an important and powerful role in America. Millions of Americans view the news and form opinions based upon what they hear, see, or read in the media. The media should present their news in an unbiased way

What are stereotypes? Stereotypes are judging someone without knowledge of their background. The root of stereotypes is ignorance. Stereotyping, and ignorance is typically learned, people through word of mouth and lack of exposure form opinions of another person without knowledge. This results in prejudice one cause of stereotyping and it is perpetuated through the media. The media have a major influence on people, which causes stereotyping with certain minority groups, through the use of reality shows.

¨No sports, no jeans, you have to cross your legs.¨ This is what women have to do to be accepted by today's world on how they should act. Women have a harder time living up to modern day stereotypes because, they should always be ladylike and they have to act like a lady to get a man.

(2002), they expanded on this concept by showing that 0.8% (out of 600 articles) of these mentally ill individuals were quoted directly, with the use of their own words. This further shows that mentally ill individuals are not given enough say, and this could be a problem. Perhaps if they were given a voice, stigma could be reduced if people saw that they weren’t as dangerous as the media makes them out to be. Another study conducted by Roberts, Bourne, and Basden (2013) shows that these results are seen in different countries. Their study, conducted in Bermuda, analyzed newspapers for a twenty year period from 1991-2011. They examined a sample of 277 newspaper articles, coded for mentions of mental illness. They found that 40% overall carried

he United States has claimed for years to be a melting pot, where race or various preferences do not define our role in society. Most everyday people do not even realize or notice the amount of stereotyping that occurs in mass media. It is important to understand the different types of discrimination marginalized groups face. Stereotypes can affect everyone, whether it is based on their race, gender, or sexual preference. Media makers could easily find ways to not discriminate against people, but perhaps this would make that specific media outlet less popularly attended to.