Stereotypes of Physical Appearance Especially in

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STEREOTYPES OF PHYSICAL APPEARANCE
ESPECIALLY IN

CLOTHING

2004 – 2005 TERM PROJECT

Submitted to

ZELIHA GULCAT

By

MERVE AKGUL
SAIME SARIKAYA
TUNA ARABACI

Introduction

The aim of this research is to find out if there are stereotypes of physical appearance especially in dressing and to find out what these stereotypes are. In psychology and sociology researches, different types of stereotyping people are found. However, these stereotypes generally depend on race, sex and ethnicity. In this study, existence of stereotyping people according to clothing styles is tried to be proved.

Before this study, a thesis called “Clothing Motives” was done by Ilhan Candas in 1985. In that study, Ilhan Candas studied the motives
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|9 |Hiding physical defects and emphasizing beauties are two important functions of clothing |76% |16% |8% |
|10 |People try to impress others by their appearance |88% |8% |4% |
|11 |“Modern independent female” tries to create a ”fashionable, new, beautiful, exclusive, independent”|76% |8% |16% |
| |self and social image | | | |
|12 |People have the tendency to conform to the majority |68% |16% |16% |
|13 |Following the fashion is the sign of belonging to high income groups |24% |24% |52% |
|14 |When people go to a place important for them, they should make sure that their appearance is |80% |12% |8% |
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