Stereotypical Depiction And Hegemonic Masculinity

901 Words Jun 18th, 2015 4 Pages
...Tell me is it cool to fuck?” or Jay-Z’s hit song: 99 problems, “99 Problems but a bitch ain 't one. If you having girl problems. I feel bad for you son. I got 99 problems but a bitch ain 't one.Hit me.” Each song displays a different type of hatred and is sexually degrading towards women in their own way. However, many of these rappers face the pressures of their hierarchy, the corporations that produce this music, and find what its viewers are listening and responding to the most. The content of the messages in these rap lyrics has become more hardcore over the past years in order to make records sell, because that’s what consumers like, that’s what they want to hear. The negative depiction and hegemonic masculinity are what is making these records sell. Consumers play a key role in the process. Misogynistic representations of women and the more general marketing of “hood narratives”, occur in part, in response to a perceived consumer demand for stereotypical representations of the ghetto, and specifically of young Black men and women (Watkins 2001:389). Negative representation towards women isn’t only talked about in their songs, but shown in the popular music videos that played on stations aimed for kids of the younger generation, such as MTV. It is found that women in rap music videos were more likely then men to be associated with themes of misogyny. The prominence of misogyny as a theme may be related to viewers’ expression of similar attitudes towards their own…
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