Steve Ells Is The Entrepreneur That Started Chipotle Essay

For any business to grow and prosper, managers of the business must be able to anticipate, recognize and deal with change in the internal and

As the author states, “Innovation begins with someone being aware enough to sense a new need” (Kanter, 2003). Being a person who has always struggled with adapting to new things, I would definitely benefit from strengthening this skill so that I am equipped with the necessary tools that will allow me to sense when there is a need for change as well as being able to identify the gaps between what is and what could be. Another weak area for me is skill #4: Enlisting Backers and Supporters: Getting Buy-Ins, Building Coalitions”. Strengthening this skill will allow me to bring on board the right people who are needed to help successfully implement the change as having too many people involved with the process could cause a delay in the implementation of the change, or could result in failure. This will require me to communicate my vision in order to find out who is receptive of the change and who is resistant as well ask finding out exactly who I will need to help with the change process.

A business needs to focus on its business and compete smartly from my perspective. This will include process improvements (change) but change that is meaningful to keeping the business alive, functioning, and growing as it achieves its mission. I worked for 2 family run businesses and watched as the children took over, tried to do what “everyone else is doing”, and failed the business.

The purpose of this project is to tie together the various topics in microeconomics that are discussed during the semester. The project involves an analysis of a particular product or service, a company that produces the product, the industry that produces the product, and an industry that produces a raw material or input used in the production of the product you choose to analyze. Choose any final good or service (no basic commodities, although this could come in the analysis of an input market). Use this as an opportunity to gain knowledge about the economics of a product or service that interests you.

Chipotle, which is still hurting from food safety scares last year. Chipotle is adding four new people to its board as the burrito chain tries to turn its business around. Matthew Paull, a former chief financial officer at burger chain McDonald’s Corp, is on Pershing advisory board.The picks were made in agreement with activist investor Bill Ackman, whose firm Pershing Square is Chipotle's biggest shareholder. The company is in the midst of improving its customer service , a move it hopes will help it win back people.

Hsu, Tiffany. "Chipotle Earnings Soar 25% as Prices and Customer Traffic Rise." Chipotle Earnings Soar 25% as Prices and Customer Traffic Rise. Web. 20 Oct. 2014. .

Chipotle is facing numerous challenges due to the fact that E. coli outbreak which requires the corporation from the key stakeholders to keep it under control and apply the new food safety protocols which can aid to bring the regular customers back. Although the main cause remains a mystery, Chipotle’s E. coli outbreak has been authoritatively declared officially over by the experts. However, since the poisoning outbreak, the impact of the reduced number of customers affects the profit which the company used to enjoy before such eventuality (Scholes 27).

Last week, Stanford University announced a plan to cover tuition costs for more accepted students. Tuition typically runs around $46,000 per year. The school said that 77% of its undergraduate students currently graduate with no student debt. However, the goal is to create a more accessible education.

The fast food, or quick service restaurant industry (QSR), represents approximately 200,000 restaurants and $155 billion in sales in the U.S. alone, they are one of the largest segments of the food industry (Hoovers, 2011). This segment of the restaurant industry is “highly competitive and fragmented… number, size and strength of competitors vary by region, market and even restaurant. All of these restaurants compete based on a number of factors, including taste, quality, speed of service, price and value, name recognition, restaurant location, customer service and the ambience and condition of each restaurant” (Chipotle, 2010).

Finally, adaptability. You need to be able to adapt and work around any given problem;

One of the reasons that Chipotle has been so successful is because of its management style. The company has set up an adaptive culture that allows employees, managers, and customers to thrive. Managers appreciate people and the new

Archie Norman was thirty-seven years old when he took over as chief executive of a supermarket chain, Asda. Before joining Asda, Norman had no previous experience in the grocery business. He had attended Harvard Business School MBA and had worked for the McKinsey consulting firm. When he took over Asda, it was in the brink of collapse. Asda had lost sight of its core customers, their competitors were gaining market share and Asda was nearly in $2 billion in debt. Norman was able to turn this struggling company around by exhorting an adaptive leadership. In the following paragraphs, I will analyze the five principles that leaders use to mobilize people to do adaptive work. I will share my own experience with a leader and how her leadership

Chipotle’s “Back to the Start” advertisement captures the sentiments of the audience by depicting Chipotle’s competitors’ practices as unethical. In both “Back to the Start” and the “Scarecrow” advertisements, Chipotle attempts to align itself with society’s growing belief that humane agriculture is better. Chipotle’s advertisements present their practices to be ethical, which sets its products apart from its competition. However, Chipotle’s message employs the same sentimental appeals and logical fallacies that are effective in their competitors’ advertisements.

In order to move forward and keep ahead, I believe an organization need change leaders who have capabilities to have their workforce go from change avoidance to change acceptance. “One of the most significant strengths of an effective leader is the ability to create a positive work climate where people are energized to do their best work, free of unnecessary distractions” (Cronkite, n.d.). During this part of the change process I feel the change leader would have better success if he would be tactful and harness the skills of others by working in a collaborative rather than hierarchical way. Leadership in an organization involves instilling motivation and enthusiasm in the employees. An effective leader knows how to manage and tackle difficult situations and people. Many reasons can cause a force of change in organizations but I feel it’s up to change leaders to manage these planned and unexpected changes. (Word count: 548)

As organizations change, leadership must find ways to adapt and adjust to those changes. Many times it’s the inability of being open-minded to new ideas, beliefs, thoughts and cultures that prevent individuals from moving forward. Saner (2004) states, “Increased globalization and integration of information technology have brought about a fundamental rethinking of how to conduct business and how to lead a complex organization for continuous improvement and reinventing of the organization” (p.654). In any organization, change brings resistance, but with positive managerial and leadership skills, accepting the challenges that come with diversity such as ambiguity, complexity, resistance and confusion, will give managers the foresight to effectively and efficiently implement processes that will benefit the organization as a whole.