Steve Jobs Address Rhetorical Analysis

Steve Jobs effectively uses pathos throughout the speech to appeal emotions of his audience, effectively connecting with audience. Jobs starts off his speech by using pathos saying “I'm honored to be with you today for your commencement from one of the finest universities in the world. Truth be told, I never graduated from college, and this is the closest I've ever gotten to a college graduation” (Jobs). From these first two

In this paper I am going to discuss the rhetorical appeals, as well as the argumentative structure, audience and purpose set forth by George W. Bush in his September 27 speech in Flagstaff, Arizona. More specifically I will refer to the rhetorical appeals of ethos, pathos and logos, and explain how they are used to gain the support and attention of the audience and further the further the purpose of the speech. As I explain these appeals I will also give an insight into the argumentative structure and why it is apparent in this particular speech.

Steve Jobs, a businessman in Silicon Valley, gave the Stanford Commencement Address in 2005. Rhetorical tools are used to persuade the audience. Ethos deals with the speaker's credibility, Pathos appeals to emotion and Logos appeals to logic. Steve Jobs’ successfully used the rhetorical tools Ethos, Pathos, and Logos throughout his speech.

I consider Steve Jobs’ commencement speech at Stanford University in 2005 to be one of the most effective speeches. He uses mechanics of speech to craft a well-rounded speech that is crowned by his use of rhetorical devices. Jobs gives relevant and fundamental knowledge of his life and experiences with his rhetorical approach. In his speech to the Stanford’s graduation class, he tells different stories of love, loss, discovery and difficulty he faced in his life to encourage new graduates as they continue to mature in life. He encourages students to pursue their dreams and not be discouraged by failures they might experience in life.

John F. Kennedy’s inaugural speech is certainly one to remember. It’s memorable not for its length, but for the effective content that it beholds. He entices readers by the use of strong rhetoric techniques. His inaugural analyzes style of writing, such as diction, tropes, schemes, and syntax, and applies the concept of it effectively throughout the speech. A reader performs rhetorical analysis to examine how authors attempt to persuade their audiences by looking at the various components that make up the art of persuasion. Moreover, it is most essential to be able to understand the relationship among the speaker, subject, and audience, which President Kennedy adequately exploits in his speech.

Thesis: Technology would never be the same ever since the arrival of the great Steve Jobs.

Given the task of conceptualizing a man who truly changed the realm of technology as we know it today, my mind secludes one person. That person is Steve Jobs, co-founder of Apple Computer, now known simply as Apple. For this rhetorical analysis, I will be using three biographies/profiles about Jobs including “The Real Genius of Steve Jobs” by Malcolm Gladwell with The New Yorker (June 19, 2017), “Jobs’ Biography; Thoughts on Life, Death, and Apple” from NPR (October 25, 2011), and “Steve Jobs” from Biography.com (April 28, 2017). Precise attention to the audience, purpose, and tone, allows all three of these profiles to vividly explain and represent Jobs as the truly exceptionally minded man that he was.

The rhetorical situation refers to “a situation in which people’s understanding can be changed through messages.” (Zarefsky, 12). The rhetorical situation analysis consists of four elements: audience, occasion, speaker and speech, each assessing the quality of speech. In this essay, I will analyze the rhetorical situation of the historical speech “The Challenger Address” delivered by the 40th president of the United States, Ronald Reagan.

A Rhetorical Analysis of Steve Jobs Commencement Speech for Stanford University's Graduating Class of 2005: Jobs titled his speech "You've got to find what you love." Steve Jobs is best known as an American entrepreneur, inventor and industrial designer. He was the cofounder, chairman and CEO of Apple Inc. and founder, CEO and chairman of Pixar Animation Studios. Jobs and cofounder of Apple Inc. Steve Wozniak are wildly recognized as pioneers of the microcomputer revolution of the 1970s and 1980s.

On his commencement speech to Stanford students on June 12, 2005, Steve Jobs, the CEO of Apple computers and PIXAR animations, used carefully crafted inspirational anecdotes and rhetorical devices like ethos and pathos to move his audience to explore, follow their dream and do what they love no matter the odds.

“It turned out that being fired from Apple was the best thing that could have happened to me,” said Steve Jobs. Steve Jobs was a successful, college dropout. In his speech How to Live Before You Die he explains his journey to success. Steve gave his speech to the graduating class of 2005 from Stanford College. Throughout his speech, he uses trust, emotion, and facts to persuade the grads to find what they love and pursuit it.

Another very effective rhetorical strategy used in this speech is allusion. The first allusion Trump makes is about The Marshall Plan. He mentions the pillars of The Marshall Plan: Peace, sovereignty, security and prosperity. He also states that “The Marshall Plan was built on the noble idea that the whole world is safer when nations are strong, independent, and free.” The reason he alludes to The Marshall Plan is

In a world of politics, many politicians are involved in negative campaigns and as a result healthy conversation among politicians often lead to a disaster. With the endless political news cycles, rhetoric is essential for politicians to deliver their speeches. Therefore, in this essay, the style and delivery of Bill Clinton’s speech at the Democratic National Convention will be examined. It will be using the three main appeals of Aristotle’s mode of persuasion, the five essential rhetoric elements and the classical canons to analysed the speech and evaluate its effectiveness all of which will contribute to its persuasive power to leave a memorable impression in the minds of the audience.

Steve Jobs chooses to present his commencement speech at Stanford in 2005 with an unpretentious, humble tone stating this is the closest he has ever gotten to his actual college graduation. This tone of unpretention and humility makes it clear the speech will not be filled with hyperbole or "when I was your age" platitudes. Instead the humor and humility and set the foundation for a blatantly honest journey through his life and the need to concentrate on ones' passions and beliefs above all else. He takes the audience through his own academic journey, making sure to show them it was highly nonconformist in structure yet directly aligned to what mattered most to him. He said these years at Reed College helped to understand typography, which led to the development of proportionally-spaced fonts on the Apple Macintosh, a technological first. He can't resist taking a jab at Microsoft during this stage of the speech, staying like many other Apple innovations, Windows also stole this aspect of font design. The students loved it and erupt in applause and laughter. He's clearly connected with the audience and allowed them into his life. He then progresses to discuss what death means to him, in poignant terms, prescient of his own untimely passing. He wraps up the speech by telling the audience to "stay young, stay foolish" and never to take anyone else's expectations as your own limits to reality. As one of the

Gates strives to reach his audience in an effective way as well as establish his own credibility. This is shown the moment he begins delivering his speech. Gates opens with various humorous remarks, specifically a few satirical phrases regarding himself. Gates grabs the attention of his audience making the remark, “I’m just happy that the Crimson has called me ‘Harvard’s most successful dropout.” (Gates). As the speech becomes more serious, Gates steers away from humor and replaces it with more of an anecdotal approach. Gates describes going to Davos saying that the global health panel was “so boring I couldn't bear it. What made that experience especially striking was that I had just come from an event where we were introducing version 13 of some piece of software,” (Gates). This anecdote shows Gates’ honesty and common human quality of impatience, and then proves his credibility by reestablishing his success in the field of technology by bringing up the event he attended prior. This