Steve Jobs By Michael Fassbender

Steve Jobs, co-founder of Apple Inc., was widely recognized as the pioneer of personal computer technology, and for his advancements in the consumer electronics fields. However, years before he became well-known, it was the free enterprise system that allowed him to start his own business. The free enterprise helped Steve Jobs create a powerful and influential tech company.

Steve Jobs was like the Thomas Edison, Alexander Graham Bell and the Albert Einstein of our time.  He not only innovated personal computing, but personal media and communication, iTunes which became one of the most popular music and video retailers and Pixar which was one of his side projects had become one of the greatest animation digital movie creators and software. But all that is a just part of the list of his legacy, because in the end he still left behind Apple which is world’s most valuable company, which is valued at $350 Billion Dollars.

Given the task of conceptualizing a man who truly changed the realm of technology as we know it today, my mind secludes one person. That person is Steve Jobs, co-founder of Apple Computer, now known simply as Apple. For this rhetorical analysis, I will be using three biographies/profiles about Jobs including “The Real Genius of Steve Jobs” by Malcolm Gladwell with The New Yorker (June 19, 2017), “Jobs’ Biography; Thoughts on Life, Death, and Apple” from NPR (October 25, 2011), and “Steve Jobs” from Biography.com (April 28, 2017). Precise attention to the audience, purpose, and tone, allows all three of these profiles to vividly explain and represent Jobs as the truly exceptionally minded man that he was.

Jobs’ purpose of the speech is to influence the listeners. He wanted to entertain his listeners with stories that play a huge part of his life. The knowledge the audience might have on Jobs’ background of his story is that he is a successful CEO of the Apple company. Apple is a worldwide technology company that sells software, electronics, and online services. Jobs’ speech enlighten the audience to agree to what he has to say about doing what you love. He used strategies such as figurative language, rhetorical devices, ethos, pathos, and logos to encourage his audience to believe in themselves.

In the movie Steve Jobs, the main character, Steve Jobs, goes through the three most important presentations of his life. The hour before the release of the Macintosh, again for the release of the NeXT, and then again for the release of the iMac.

Steve Jobs paved the way for companies like Samsung and android. Steve also revolutionized the world in a different category film two men named John Lasseter and Ed Catmull came to Steve with a dream to make the first 3d animated feature film, it was called toy story. Steve believed in their dream, bought, and helped to found the company, it became hugely successful, Disney owns the company, and there is a building on the Pixar campus in memorial to him. Overall, Steve Jobs changed the world and we might be a decade behind if he did not create the things he did. The impact that Steve Jobs left on the world with his creativity and genius deserves to have a

Six Years ago, the world lost one the most technologically and innovatively inclined individuals of his time. He was best known for creating classy and cutting edge technology that many people worldwide would attempt to be first in line for when the newest edition was released. This man’s name was Steve Jobs. He was the founder and CEO of Apple, a company that he and Steve Wozniak developed in Jobs’s garage after he dropped out of college. Creating such a company was no easy task, but Jobs persevered and didn’t back down from any challenge that he faced along the way. He is an individual that is very hard to ignore, specifically when listening to him speak. For a man of so many accomplishments, it is no surprise that Stanford invited him to speak at the 2005 commencement ceremony. This speech is said to be one of the best he had ever given. The speech dives into Job’s life and lessons he learned along the way through trial and error. Jobs tries to convince the graduates that they should to listen to their heart when selecting a career. Jobs uses ethos to establish credibility, pathetic appeals to get the audience to listen to his advice and utilizes a logical argument to show that in order to achieve success, one must stay true to who they are.

A Rhetorical Analysis of Steve Jobs Commencement Speech for Stanford University's Graduating Class of 2005: Jobs titled his speech "You've got to find what you love." Steve Jobs is best known as an American entrepreneur, inventor and industrial designer. He was the cofounder, chairman and CEO of Apple Inc. and founder, CEO and chairman of Pixar Animation Studios. Jobs and cofounder of Apple Inc. Steve Wozniak are wildly recognized as pioneers of the microcomputer revolution of the 1970s and 1980s.

He points out facts about his creation of Apple that took over ten years to create and once it was to much for him to handle he hired someone to help out they later on came to a dis-agreement “So at 30 I was out. Very publicly” his own company he started from the ground up fired him and left him with nothing. After being fired Jobs was unemployed for a few months and thought about running away from everything “But something slowly began to dawn on me — I still loved what I did” Apple had rejected him but not taken away his passion for his job (Jobs 1). Jobs didn’t see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened for his career. The heaviness of being successful and maintaining that success was replaced by a fresh start and the joy of being a beginner again, Jobs states he enjoys the feeling of not knowing what’s going to happen next (Jobs 1). He began to change the face of the film industry with the company Pixar “It freed me to enter one of the most creative periods of my life” (Jobs 1) his emotional distress connects the audience and allows them to trust him giving a new insight into his creative new

Steve Jobs created a new world for so many of us. In a generation of ever expanding digital capabilities, the “Apple Guy,” would change the world. Steve would go on to create and present technology that has and continues to astound us. It was very difficult to watch this genius introduce one of his creations and find something wrong with any of his approaches.

Steve Jobs began his Stanford Commencement Speech effectively by capturing the audience’s attention through expressing that he is a former drop out, yet he stands proudly to address the graduates who he once visioned to be sitting beside .He then went on to explain that the content of his speech would be delivered in three simple life stories of his. He implemented a very smooth transition from his opening to the body of his speech, beginning with his birth and childhood origins. Jobs began his three stories by discussing his experience in college and then connected with his audience sympathies by detailing how he would implement things he found seemingly-impractical in his days attending college to being crucial in his enormous success.

One is the protagonist of their own story, of their own lives. As contradicting as the word unique, one’s ‘unique’ life can possibly have been lived before, possibly written out a million times. Recited and written by Steve Jobs, “How to Live Before You Die,” provided insight to Steve Jobs’ beginning, loves and losses, and relationship to death as split and addressed into three stories of his life. Similarities occur as one can infer that Steve Jobs’ life journey mirrors the tale of an archetypal hero. Most archetypal heroes share common characteristics, such as: unusual circumstances of birth, leaving family to live with others, a possibly traumatic event leading to adventure, hero then proving themselves many times on said journey, the journey

At first the author Jay Elliot perceives Jobs as a hippie in his twenties and that the only thing they seemed to have in common was that they were wearing beards at the time. Once they realized that they both shared a passion for computers, Jay started to notice some of Jobs traits. In the book Jay stated, “The guy was a fire-eater, bursting with energy, lighting up at the idea that I had held key positions in technology…”. He notices that Jobs tone of voice changes when he views something great Jay also talks about how Jobs is notorious for last minute news and information. “Steve likes to surprise people by not sharing information until the last minute, maybe as a way of keeping you a little bit off balance and a little more under his control.”

Jobs opens with a compliment for the gathering of people: "I am honored to be with you today for your commencement from one of the finest colleges on the planet." After that in a humble matter he tells the audience that he never graduated from school. He made the audience feel great about themselves, and they had better responsiveness towards the message.Jobsuses numerous techniques to connect better with his audience, few of which are - He uses a conversational style when telling the audience there by saying when “Woz and I started Apple.”In contrast to “Steven Wozniak and I started Apple”.This is a wise decision as most of the audience are going to be people who are graduating from college and are going to different paths from their friends. Jobs also uses a simple and traditional structure. Starts with three stories and then the conclusion. Making a structure that joins his three stories with different ideas. The first is connecting the dots. His second was about “love and loss.” When he lost Apple and everything he spent building his life, but got to know what he really loves to do. The last story is about “death”. Jobs tells us what he learns from his near death experience.Individually,

Imagine a world without Apple, without iPods, without Macs; in the world we live in today that seems almost impossible, but Apple did not get to where it stands today overnight, the company has had its share of troubles. Apple Computers was founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne; together they donned the generation of affordable personal computers and was the first step in the advancement of the major corporation known today as Apple Inc. Apple Inc. has become a major competitor in sales despite being close to bankrupt many times because of their technological advancement, knowledge of the consumer, and the development of a strong user interface. Throughout the course of Apple’s struggle the corporation has remained persistent in the advancement of technology as we know it today.