Steve Jobs Ethos

Steve Job’s commencement speech in 2005 at Stanford University, which is one of the best university in our country was very memorable and inspiring for Stanford graduates and also for audience listening to speech. In his speech, Jobs inspires students and audience to pursue their dreams and always to follow their heart no matter what even though things don’t always go according to plan and never give up. Steve Job is mainly known for his contributions in the technological world but along with that he is also recognized for his world-renowned presentations. Jobs’ simplicity in delivery and extensive use of rhetoric makes his speech effective and comparable to speeches of famous narrators. In this commencement speech, Jobs uses simplicity in the structure of his speech along with the use of rhetoric such as ethos and pathos besides usage of personal stories to make this speech effective in inspiring his audience and making it memorable.

Nicholas Sparks’ tragic love story The Notebook is a touching story about two people and their eternal passion of true love which is beautifully portrayed by Nick Cassavetes in the film. Pathos is used in the film to draw members of the audience to the characters and influence them to feel passionate towards the characters. Cassavetes does this by making the movie more dramatic than the book. The director effectively uses pathos to add drama in The Notebook which makes the movie’s audience more emotionally connected to the story. The plot is evidently more climatic as the main events are exaggerated in the film. The feel of the overall screenplay is distinctive than the novel. The characters also play

Steve Jobs on the other hand has a very innovative leadership style; he was a perfectionist who had the courage to change his mind. Steve was a very unconventional leader, he was very `high-maintenance’ who demanded excellence from his staff and was known for his

This essay is about the elements of Ethos, Logos, and Pathos, in Steve Jobs Harvard commencement speech. The element of Ethos is covered in his talks about dropping out of college, in his first story. The element of Pathos is covered in his story about his brush with death. And Logos is covered all through the story, and is mainly hinted at when he talks about being fired from Apple, and then becoming the CEO of three companies.

“And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle” (Jobs). At Stanford University’s 2005 graduation ceremony, Steve Jobs was invited to give a speech that would serve an impact on those beginning their lives. Throughout the speech, Jobs elaborated on the background story of his life, successes, and failures, which all pertained to the true purpose of his speech. His stories and lessons had the ability to grasp the audience due to his consistent use of pathos, repetition, antitheton, and logos, all of which were enveloped into a short and simple structure that supported his statements regarding how individuals should live their own lives. Steve Jobs’ 2005 commencement speech contains rhetorical devices that all contribute to his exertion of life-changing advice that could benefit all individuals of society striving for success.

Jobs’ purpose of the speech is to influence the listeners. He wanted to entertain his listeners with stories that play a huge part of his life. The knowledge the audience might have on Jobs’ background of his story is that he is a successful CEO of the Apple company. Apple is a worldwide technology company that sells software, electronics, and online services. Jobs’ speech enlighten the audience to agree to what he has to say about doing what you love. He used strategies such as figurative language, rhetorical devices, ethos, pathos, and logos to encourage his audience to believe in themselves.

A variety of tactics are employed when delivering a speech and the speaker’s purpose is accommodated by their method. The emotion and inflection in Steve Jobs’ voice as he relays his past experiences provokes an argument about the future and the past. By passing on his anecdotes and previous experiences, the speaker solidifies his credibility as a representative of what is achievable with effort and determination.

Steve Jobs, who is known as one of the greatest innovators of our time, had given a speech in 2005 to new graduates from Stanford. As many would find this ironic since he never graduated from college, but by the end of the speech they have realized why he was there to give the speech. He successfully gives the speech by using multiple rhetorical devices such as repetition of life experiences as well as common emotion that everyone consists of. By using those, his goals are to have the new graduates continue through life by doing what they love to do no matter what obstacles comes across their life.

One of the reasons Jobs was so persuasive to all audiences was his meticulous use of ethos, pathos, and logos. The driving force of his rhetoric was that he adjusted his use of ethos (appealing to ethics) depending on his audience. This is well explained in an article published by the journal Group & Organization Management that examines Steve Jobs’ rhetorical strategies. “We find that customized rhetorical strategies are influenced by his perceived ethos (credibility) in the respective situations, which in turn influences the extent of logos (appeal to logic) and pathos (appeal to emotions) employed” (Heracleous). The way that Jobs applied ethos while communicating

The theories applied to Steve Jobs have opened my mind to realise how important effective leadership styles are to organisations. A lesson learnt from Steve’s leadership qualities is that a leader can adapt different style of leadership and this makes a leader more effective and efficient. The late Apple boss was a master of employing various strategies to adapt to differing scenarios and situations. Steve Jobs did not exhibit a single rhetorical style, but rather altered it depending on the situation and yet still managed to deliver a constant message to support his company’s

Steve Jobs began his Stanford Commencement Speech effectively by capturing the audience’s attention through expressing that he is a former drop out, yet he stands proudly to address the graduates who he once visioned to be sitting beside .He then went on to explain that the content of his speech would be delivered in three simple life stories of his. He implemented a very smooth transition from his opening to the body of his speech, beginning with his birth and childhood origins. Jobs began his three stories by discussing his experience in college and then connected with his audience sympathies by detailing how he would implement things he found seemingly-impractical in his days attending college to being crucial in his enormous success.

Before he even speaks, Steve Jobs’ credibility is established. During the introduction of John Hennessy, he mentions on who the co-founder of Apple and Pixar Animation Studios is. Without saying anything further, majority of the audience have a good idea on who this man is. When Jobs was in Stanford, he met Steve Wozniak, and the two of them created the Macintosh, first user friendly computer. Before Apple was as big as it is today, it was first created in the garage of Jobs' parents, which later on had turned into a 2 billion dollar company which had over 4,000

Jobs’ appeal to ethos in his anecdotes is not just limited to the fact that he is a celebrity. He also chose parts of his stories not only to give lesson but also to speak for his own manner. He didn’t tell us stories about how he smartly crushed competitions or how he obtains a monopoly on the tech market. He chose stories where he is basically the “good guy”. He didn’t even talk about how he got fired from Apple in the first place. He just passes it saying, “Our vision of the future began to diverge and eventually we had a falling out.” In addition to his status, during his stories, he successfully builds the argument that he is a “self-made man” not lucky, he was faithful, not arrogant and he is smart. These are behaviors the audience value and consider very useful. This makes the audience value him and his speech more.

How did Jobs early years, prior to Apple, influence his view about human nature, work, and assumptions about employees? Please provide specific examples that support your answer.

Steve Jobs was a computer designer, executive and innovator, as well as an all-around role model for many people in both their businesses and their personal lives. As the cofounder of Apple Computers and former CEO of Pixar Animation Studios, he revolutionized the computer and animation industries, amassing a fortune worth $10.2 billion at the time of his death. Jobs intuitively understood the power of cultural influence in sustaining the strategic capabilities implicit in his perpetual vision of creating.