Steve Jobs Research Paper

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Family name: Aitken
First Name: DavidRegistration number: 200915741

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(excluding cover page, instructions and references): 2748

Steve Jobs is the CEO at Apple. Jobs founded Apple in 1976, and the company has developed into a major force within the electronics industry. Much of the success of the company has been due to the leadership of Steve Jobs. He has the personal attributes which are needed in order to be a successful leader, for example he is smart, communicative and is a great co-ordinator. However, there are limitations to Jobs leadership at Apple with factors such as shareholders, corporate governance, corporate social
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“ ( ). Steve Jobs has highly impressive leadership attributes, and he is a huge reason as to why Apple has been such a successful company.

Leadership is “ critical in codifying and maintaining an organizations’ purpose, values, and vision. “ ( PM World Today Journal ). Having good leadership methods in place at an organization is vital in bringing success to a company. Steve Jobs is highly stimulated and has a strong idea of what he wants for Apple to achieve in upcoming periods. He is a transformational leader, and this, “ represents the most popular current view of leadership. This leader is characterised by a capacity to create a highly motivating and absorbing vision of the future, and has the capability to energise others to pursue the vision. “ ( Claremont McKenna College Journal ). Jobs has put in a huge effort to create a strong framework of control and direction, for example, “ Since returning to Apple, Steve has put as much energy into creating a strong management structure as he has into the products. “ ( ). This is highly effective leadership, trying to improve the design of the organisation in order to achieve more efficiency.

Part of looking at leadership from a critical perspective includes looking at leadership discourse. Having looked at the different types of leadership discourse, the most appropriate choice for Steve Jobs as a controller is Iron Cage. Iron Cage leadership is about getting the most production
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