Steve Jobs - Leadership

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Q: Steve Jobs, the founder of Apple, was asked to come back as Chief Executive in 1997 when the business was making a loss. Jobs was appointed to provide a clearer vision for the business and to improve its profitability. How easy is it for a Chief Executive to change a struggling business into a more successful one? Justify your answer with reference to Apple and/or other organisations you know.

A: There have been many different companies in the past which have suffered from internal / external problems. However they have also recovered because of critical decision-making and also because of strong leaders who have also the skill of being potential visionaries and mavericks. Steve jobs had been replaced by John sculley (who was
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Howard Schultz and Steve jobs would have taken an authoritarian approach towards the situation their company was in. Their experience and strong-minded will would have led them into taking those essential decisions.

Any large company should have contingency plans, which will enable them to recover from a sudden crisis whether internal or external. The chief executive should have a vision initially created which enables the managers to use and employ in the business. They should be responsible for planning, organising, coordinating and monitoring. However with any firm, a crisis may occur and cause the overall downfall of the company. Some adversities cannot be foreseen e.g. external changes such as social taste, economic negative growth and environmental concerns. It’s relatively easier to deal with internal problems rather than external. Another example of a leader who changed a company’s future is Sir Terry Leahy – Former CEO of Tesco supermarkets. His company struggled previously because there was heavy competition from the 2 main oligopolies – Marks and Spencers and Sainsburys. Under his leadership, Sales quadrupled & Profit levels increased by 6 times to 3.2 Billion in 2010. He had 10 principles which made him a great leader however all his main principles relied upon: goals and corporate objectives for the company, employee well-being and customer satisfaction.

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