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Steve Jobs Rhetorical Analysis

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When Steve Jobs negotiated it was never the norm as the way negotiating should be done in person. Jobs has thrown a lot of what we know about negotiation out of the window. The important thing is to understand that he was able to communicate with great details over email, when we are always told that sensitive materials needs to be addressed in person. It just proves that if done right, negotiating is can be done over email. Here are some ways that Steve Jobs did that during his time at Apple and how he felt negotiating should be done. In needs to be done timely. When you are addressing sensitive materials, it's very important to respond as soon as you can and not keep anyone waiting. If you delay it may cause the recipient to disengage …show more content…

Jobs would never back down on any point, and his words never gave a hint of uncertainty in his writing. He was very assertive, but never to the point of providing the impression of being over aggressive. He made sure to use bullet points to get his message across. When he used multiple points in his email, he divided it up in bullet points, so they are more pleasant to the eye and easier to get through. He ensured to state numbers, because at the end of the day, money is what makes the world go round and numbers are always a great negotiating point. It will always support the arguments and turns the rhetorical into data-driven statements. Jobs was clearly aware of all this when writing, "Apple’s iTunes Store and App Store have over 120 million customers with credit cards on file and have downloaded over 12 billion products" …show more content…

Another strategy is to use the name of the recipient only once. If the recipient name is constantly being used in the email, it makes it seems that you are trying to force familiarity. The fact that Jobs only calls out recipient name once shows his assertiveness and confidence. Jobs felt that he didn’t need to keep repeating the reader's name to stir a sense of camaraderie to make the negotiation work, it seems like Jobs had the upper hand already

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