Steve Jobs Sociology

Leadership style is a leader's style of providing direction, implementing plans, and motivating people. There are many different leadership styles such as leaders in the political, business or other fields. Steve Jobs (24th February, 1955 – 5th October, 2011) is one of the most remarkable leadership people in modern history and he is well-known as the co-founder, chairman and chief executive officer (CEO) of Apple Inc (Misa, 2011, p. 919). In any cases, Steve Jobs had displayed personal characteristics as a leader. Steven Jobs returned back to Apple when the company was going through a terrible

When an individual adheres to the standards and regulation that are set by society, they are considered a conformist in its purest form. On the opposite side of the spectrum, those who do not follow these specific guidelines set by society are labeled as nonconformists. In essence, a nonconformist is an individual who goes beyond the principles of others, at the same time, is able to enhance the well-being and creativeness of other individuals. Steve Jobs, mastermind of Apple Inc., is a nonconformist of the 21st century. Jobs’ ultimate goal during his time with Apple was to inspire the creativeness others through the use of Apple’s technology. Before Jobs founded Apple Inc. in 1976, computers were nowhere to be found in homes, instead, computers were mostly found only in labs or in certain work offices. As someone who changed the computer industry and made the personal user experience possible, Jobs proved time and time again to be a nonconformist at heart by forgoing the standards of technology.

“Your time is limited, so don’t waste it living someone else’s life” (253). The man who changed the world of technology said this in front of thousands of Stanford graduates. All of the interesting work and his life was written in a biography called Steve Jobs: The Man Who Thought Different by Karen Blumenthal. Blumenthal included everything about Jobs from birth to death in this book. The title of the book came from Apple advertisements that said “Think Different.” The main character of the book was obviously Steve Jobs. Jobs was the co-founder of Apple Inc., NeXT, and Pixar and he was able to do all that because he was the man who thought different. Anyone who owns an Apple product or has seen many of the famous movies

Not long after that did he was introduced to his future partner in business Steve Wozniak through a friend.

This essay is about the elements of Ethos, Logos, and Pathos, in Steve Jobs Harvard commencement speech. The element of Ethos is covered in his talks about dropping out of college, in his first story. The element of Pathos is covered in his story about his brush with death. And Logos is covered all through the story, and is mainly hinted at when he talks about being fired from Apple, and then becoming the CEO of three companies.

Given the task of conceptualizing a man who truly changed the realm of technology as we know it today, my mind secludes one person. That person is Steve Jobs, co-founder of Apple Computer, now known simply as Apple. For this rhetorical analysis, I will be using three biographies/profiles about Jobs including “The Real Genius of Steve Jobs” by Malcolm Gladwell with The New Yorker (June 19, 2017), “Jobs’ Biography; Thoughts on Life, Death, and Apple” from NPR (October 25, 2011), and “Steve Jobs” from Biography.com (April 28, 2017). Precise attention to the audience, purpose, and tone, allows all three of these profiles to vividly explain and represent Jobs as the truly exceptionally minded man that he was.

Steve Jobs is a household name, at least in most parts of America. He was both the head of one of the most influential companies in the emerging computer field, while also pushing for innovation in both Apple, and Pixar. He starts his speech by saying that he has “three stories from my life”, then goes on to tell the story of how he dropped out of college. By utilizing the technique of ethos, he influences the audience to be able to both trust and respect him.

A variety of tactics are employed when delivering a speech and the speaker’s purpose is accommodated by their method. The emotion and inflection in Steve Jobs’ voice as he relays his past experiences provokes an argument about the future and the past. By passing on his anecdotes and previous experiences, the speaker solidifies his credibility as a representative of what is achievable with effort and determination.

These groups created controversy in the world because they related their life events into their music. Their lyrics were about tough real life issues they dealt with and things that happened in their personal lives; how they were treated with hate and brutality. They were considered “thugs” and “gangsters”. These were young African American artists that lived in poor neighboring communities from the rest of the world. To no fault of their own, they were looked upon as bad people and automatically stereotyped. Their treatment was different for them than it was for others living outside of these specific troublesome areas. They changed the whole culture of music altogether. Other music genres followed suit by making their music about real life events too. It

One element that contributes to Steve Jobs’ ethos is the fact that he is so successful in his career. Already knowing who Steve Jobs was, he led the audience to the appeal that we is successful because of his company in which he worked hard for. One of the first things he mentioned in his speech to make it so he is comes off as smart when he says he created Apple, a multi-billion dollar company, and Pixar, the “most successful animation studio in the world.” This adds on to his knowledgeable self, creating validity because the people listening view Jobs as being high in the successful level and makes the audience believe him. Jobs continues with his reliability by saying that he was a college dropout and still went on to be extremely successful.

Business models and the most successful advertisement methods have been a largely debated topic since the introduction of big business in the early 20th century. Beginning in the late 1980’s, businesses of all types have gained incredible success through advertising and other unique methods such as “the Golden circle”. Some of this success can be credited to Steve Jobs - co-founder and former CEO of Apple - and his revolutionary ideas on the modern business model. His ideas most greatly affected the world of large technology companies, revolutionizing how they are run and advertised, but also are applied to a great variety of today’s companies. Steve Jobs has a very positive influence on the way modern business’s are run and advertised through his inspiring speeches, actions, and revolutionary ideas.

Six Years ago, the world lost one the most technologically and innovatively inclined individuals of his time. He was best known for creating classy and cutting edge technology that many people worldwide would attempt to be first in line for when the newest edition was released. This man’s name was Steve Jobs. He was the founder and CEO of Apple, a company that he and Steve Wozniak developed in Jobs’s garage after he dropped out of college. Creating such a company was no easy task, but Jobs persevered and didn’t back down from any challenge that he faced along the way. He is an individual that is very hard to ignore, specifically when listening to him speak. For a man of so many accomplishments, it is no surprise that Stanford invited him to speak at the 2005 commencement ceremony. This speech is said to be one of the best he had ever given. The speech dives into Job’s life and lessons he learned along the way through trial and error. Jobs tries to convince the graduates that they should to listen to their heart when selecting a career. Jobs uses ethos to establish credibility, pathetic appeals to get the audience to listen to his advice and utilizes a logical argument to show that in order to achieve success, one must stay true to who they are.

“No one want’s to die. Even people that want to go to heaven don’t want to die to get there” (Steve Job’s). He said as he is speaking to the 2005’s Graduates from Stanford University. Talking about himself because he had pancreatic cancer. I don’t think that he understands the concept that some people don’t believe that there is a heaven or some people really do what to die to get to heaven because it would be better than today’s society. As far as I know there is no heaven why should you assume, I’ve never seen any proof that there is one. Heaven was just created from some religious nut that believed in all the stories from their ancestors.

Steve Jobs, in his speech at Stanford University talks about three stories, connecting them with each other and giving advice, a message to the graduating students to help them in their future lives.

Leadership is “ critical in codifying and maintaining an organizations’ purpose, values, and vision. “ ( PM World Today Journal ). Having good leadership methods in place at an organization is vital in bringing success to a company. Steve Jobs is highly stimulated and has a strong idea of what he wants for Apple to achieve in upcoming periods. He is a transformational leader, and this, “ represents the most popular current view of leadership. This leader is characterised by a capacity to create a highly motivating and absorbing vision of the future, and has the capability to energise others to pursue the vision. “ ( Claremont McKenna College Journal ). Jobs has put in a huge effort to create a strong framework of control and direction, for example, “ Since returning to Apple, Steve has put as much energy into creating a strong management structure as he has into the products. “ ( www.ft.com ). This is highly effective leadership, trying to improve the design of the organisation in order to achieve more efficiency.