Steve Jobs 's Uses Great Business Strategy Lead The Apple Company

One key element of Apple’s strategy in computers, personal media players, tablet computers, and smart phones is product innovation, diversification and development. Over the years Apple has been very successful in integrating software and hardware in new developing products. Despite the struggling economy in recent years, Apple has been able to grow their market share and stay ahead of the game.

tablets and watches of today the company has always been on the verge of cutting edge technology.

What comes to people’s mind when they hear the word “Apple”? First thing they will think of is iPhone, that’s how popular Apple company is. Even though Apple products are trendy and famous nowadays, they still need to let people know how good their product is. To be able to achieve that, they advertise their product through television, social media, and many more. Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1, 1976. iPhone 7, Apple watch series 2, and Mac Book Pro are the three new and improved products of Apple. iPhone 7 significantly enhances the most important parts of the iPhone experience. It introduces progressed new camera systems. The best battery life ever in an iPhone. Immersive stereo

Apple has on its side a history of market-moving innovations and a loyal user base that has steadily grown and is very likely to buy future products and offerings (Laudon, 2017).

Apple doesn’t need technology it is the technology. They have produced some of the best personal computers. They started out big in 2001 when they introduced the apple ipod. This was the cutting edge music. The Ipod allowed us to step out of the box and play and load

Apple is focus on niche market, which is targeted on the people who have special demands for technological products. Apple tailors its

The company that have swept the world with its unique technology and identity, and have established a record breaking patents on its name is famously known as Apple. Apple was founded nearly 39 years ago in 1976 by Steve Jobs, Ronald Wayne, and Steve Wozniak. But the only name we remember is Steve Jobs (1955-2011). He was called the father of innovation in the apple company. His unique thinking style and innovation techniques were a set of skills that are present in a handful of people. Apple started with the production in the line of the famous “mac Computers”, then they experimented with the music devices known as the “iPod”, next in the production line came the famous smartphones of all times “iPhone”, and their latest innovation was the “iPads”. There have always been a very unique thing about the release of the products of apple. They have always selected the dates when the market is silent and quite unexpected. Although, the latest iPhone 6 was introduced in the 3rd quarter of the year.

Apple concentrates on the technological advancements of its work operations. The highly competitive and global business environment has forced organizations like Apple to become highly efficient through technology and internet revolution. Apple focuses upon innovation which can be achieved by meeting the new technological advancements and by being efficient in providing better quality and innovative products to its customers through advanced technology (Turban, 2004).

Apple, Inc. is a multinational company of American origin that majors in the design, manufacture, and marketing of personal computers, portable digital music players, and mobile communication and media devices (Reuters, 2017). The company also sells a range of related software, accessories, services, networking solutions, and third-party digital content and applications. Apple, Inc. operates in different segments namely the Americas, Greater China, Europe, Japan, and the Rest of Asia Pacific. The Greater China segment encompasses China, Hong Kong, and Taiwan (Reuters, 2017). The European segment encompasses India, the Middle East, and Africa. The Rest of Asia

Markets change fast. Traditional marketing are difficult to adapt to the new market environment. Apple’s products catered to the consumer’s "appetite", so as to achieve the purpose of its marketing. From the original iPhone to the latest iPhone 5, it is always difficult to own an Apple’s product. Apple uses a different marketing strategy like Hunger Marketing, Innovation and Customer Satisfaction. Its unique design concept, incomparable technology advantages, electronic products in the world popularity

The Multinational Company Apple Inc. designs, distributes and develops the electronic gadgets like the computer applications, smart phones and personal computers. I-Phone has become one of the most sold products that it has created in its history and has generated a lot of revenues for the company listing itself as the most popular product of the company. It has launched more than six different versions of I-phone in the market each of them having the latest technology and latest updates. It is now set to launch the I-Phone 7 in the market in the year 2016 (Apple Computer, Inc. - Company Profile).

Apple stands up against its competitors by having a very strong marketing strategy and by constantly reminding their consumers why spending more money can give you more in a product. The company is known for their products to be unique by carefully evaluating and testing their products before releasing them for sale. They carefully evaluate the designs and steady looking for ways to be different from their competitors, they believe if they remain different it will increase their chances of brand

Apple Inc. is regarded and recognized as a leader in technology. The international corporation is identified for its modernization in technology and its admired products for instance the iPod, iPad, iPhone, Mac computers and software of computer. Apple in short time, has turn out to be the second-largest world 's information technology company by income subsequent to Samsung Electronics, and the third-largest world 's mobile phone maker subsequent to Samsung and Nokia. Fortune magazine forenamed Apple the majority admired corporation in the USA in 2008, and in the world from 2008 to 2012.

Apple Inc. is a gigantic company which focuses mainly on technological products, and it is headquarters is located in California. The company is base out of California and it was established in 1976. The “founder of Apple is Steve Jobs, Steve Wozniak, and Ronald Wayne.” “Apple design develops, and sells consumer electronics, computer software, and online services.” Some common product of Apple includes “the iPhone smartphone, the iPad tablet computer, the Mac personal computer, the iPod portable media player, the Apple Watch smartwatch, and the Apple TV digital media player.” Apple 's also make and sells products such as “the Mac OS and iOS operating systems, the iTunes media player, the Safari web browser, and the iLife and iWork creativity and productivity suites.” “Its online services include the iTunes Store, the iOS App Store and Mac App Store, and iCloud.” “Apple Macintosh” computer after its introduction in 1984, “was the first primary company which sold personal computer with a graphical user interface (GUI).” “Apple” created a name for itself for their innovations. In 1997, Steve Jobs returned to Apple because of loss of sales, and he introduced colorful iMac, and because of this Apple was successful again. “In 2001, Apple released the first generation of iPods and included media jukebox software called iTunes.” “Apple also launched an online media store as part of iTunes, which started off by selling music for .99 cents per song.” Over time, “the iTunes Store

Apple is known to revolutionize the computer industry with its innovating and user-friendly devices which are powerful and look eye-candy.