Steve Jobs vs Tim Cook

A Study of the Leadership of CEOs at Apple Table of Contents Background information Page 3 & 4 Michael Scott Page 5 & 6 Mike Markkula Page 7 & 8 John Scully Page 8, 9 & 10 Michael Spindler Page 10, 11 &12 Gil Amelio Page 12, 13 & 14 Steve Jobs Page 15, 16 & 17 Tim Cook Page 17, 18 &19 References Page 20 – 27 Background Information Apple is a company that everyone in the world knows about today, and most people own at least one Apple product, but Apple did not start out as a huge company. It started out with Steve Jobs and Steve Wozniak working on computers in the garage of Steve Jobs. Jobs and Wozniak

Q2: What do you think are the three most important factors in Apple’s incredible success? Justify your answer.

Apple Inc. started off as a small computer company and rose to prominence over the following years. They faced great challenges and obstacles to evolve and become one of the top notch corporations today. Having a great CEO, Steve Jobs, is credited for the success of Apple. Under the leadership of Steve Jobs, Apple was able to innovate industry changing technology.

Apple new chief executive ‘Tim Cook’ does not seem concerned about the recorded short fall of the company since the passing of Co-founder Steve Jobs. Recorded losses in revenue for Apple fourth quarter could be significantly the result of many factors (Sky News, 2011). The main contributing factor, being the

INTRODUCTION In 1996, Apple was a struggling company that had lost more than 70% of its market capitalization in the past decade. Apple’s sales had fell dramatically and their new personal computers weren’t particularly popular with consumers. The return of Steve Jobs to the company was a turning point for Apple and initiated a new era for the firm. With the launch of innovative products such as the iPod, iPhone and iPad, Apple became the biggest brand in the world. Now it remained to be seen if Tim Cook would be able to continue to develop new products and maintain Apple’s success.

Steve jobs was years old, when he started apple in his parents garage. He achieved great success apple blossomed a 2 million dollar empire. When he got fired he treated it as a freedom not as a curse. Apple was the best thing that happened to him. Apple allowed him to think more creatively.

In 1997, Steve Jobs returned to Apple as an advisory and with the purposes of reshaping the product line. The changes made by Jobs resulted in increased sales and $309 million in profits. Job changed the mindset of Apples management and development team. He encourage them to have the “think different” management style that promotes the development of products that are ahead of the technology and design curve, and a creative retail strategy. It is this strategy that would eventually make Apple the best-selling company in the PC industry.

“Brrr-ing!,” she heard her state of the art, space grey iPhone 6 plus ring. “Ding-Ding!,” it sings as he receives a Facetime call from a friend. “Take out your Mac.,” says about all of the Clinton High School teachers. Without the diligent work of Steve Jobs none of these actions would have been able to be carried out. Steve Jobs changed the landscape of America through Apple by turning a hobby into a career focused on providing products for the world, constructing “user-friendly” devices based off of the idea of simplicity, continuously supplying his consumers with new and improved devices or updates to counteract any mishaps, and always having a variety of devices depending on the consumers’ needs.

Natalie Erdman Kaiser AP Lang 21 October 2013 Steve Jobs: An Influence on Technology How would you feel living a day without using any technology? Living without technology would be totally impossible. It has become an everyday necessity as more and more people are trying to improve their ways of living and staying informed using

Leadership is “ critical in codifying and maintaining an organizations’ purpose, values, and vision. “ ( PM World Today Journal ). Having good leadership methods in place at an organization is vital in bringing success to a company. Steve Jobs is highly stimulated and has a strong idea of what he wants for Apple to achieve in upcoming periods. He is a transformational leader, and this, “ represents the most popular current view of leadership. This leader is characterised by a capacity to create a highly motivating and absorbing vision of the future, and has the capability to energise others to pursue the vision. “ ( Claremont McKenna College Journal ). Jobs has put in a huge effort to create a strong framework of control and direction, for example, “ Since returning to Apple, Steve has put as much energy into creating a strong management structure as he has into the products. “ ( www.ft.com ). This is highly effective leadership, trying to improve the design of the organisation in order to achieve more efficiency.

The Current Challenges of Apple Inc, One of the major challenges facing Apple was to get the appropriate replacement of the company’s visionary Chief Executive Officer (CEO) Steve Jobs who died on October 2011. The CEO was responsible for turning Apple into what it is today. Apple is in this case challenged to purse the strategies employed by Steve, that propelled the company to new heights, and which saw the company become a

Introduction The company started off as “Apple Computer,” best known for its Macintosh personal computers (PCs) in the 1980’s and 1990’s. Despite a strong brand, rapid growth, and high profits in the late 1980s, Apple almost went bankrupt in 1996 (Kim & Yoffie, 2010, p.1). This can be explained that

Organization Overview and Background This paper presents a case study of Apple Inc. Apple Inc. is a technology based corporation with emphasis on computer software and hardware (MAC and Apps), tablets (IPad), smart phones (IPhone), and mp3 plays, (ITouch). Apple Inc. has grown tremendously over the years and ever since 2001

Under Jobs, Apple again becomes the innovator of computer market. His leadership leads the company to US Band Firewire ports, introduction of iPod and iTunes website put Apple in the digital computing age.

Report This report analyses the importance of the e-business strategies Apple uses for its business. An investigation on how apple structures its e-business strategy in terms of planning, and how Apple control the organisation. Through this report, we will examine how Apple searches for its strategic methods and objectives via many