Stickley Furniture: A Business Case Study

This paper aims to demonstrate a detailed description of the elements of ‘IKEA’ company based on its famous name in the furniture industry.

Space Age Furniture Company has manufactured tables and cabinets in order to hold a microwave oven and portable televisions. Space Age products are made in several sizes and with several features yet, they all follow the same production and assembly operations. There is quite a difference in a few products that Space Age offers. For example, the Saturn microwave stand and Gemini TV stand has a part (no. 3079) that specifically requires machining on a special lathe used only for making these parts.

Despite being well-established, over the last three years, sales at Atherley Furniture Company have remained the same while profits have declined by almost 24%. Their chair division produces three different types of chairs, the Atherley, the Caledonia and the Parkdale. Each model has its own production plan and production costs. The increasing production costs, alongside the intense competition the company faces, have become a great cause of concern for John Atherley.

Bob’s Discount Furniture can be defined in one word, “innovative”. In almost every aspect of their business, Bob’s is setting the standard for the furniture industry. Founded in 1991 in Newington, Connecticut, Bob Kaufman had a dream to build a successful company. This dream stemmed from his own experiences. In 1976, Bob was involved in a motorcycle accident that left one of his legs partially paralyzed. He was sent to bed to recuperate from his injuries, where he then found the benefits of the waterbed in his recovery. This experience inspired Bob to become a waterbed salesman. He sold waterbeds in 24 stores across New England.

White Furniture Company was the “oldest maker of fine furniture.” This phrase was reiterated over and over again by longtime Mebane, North Carolina residents. This company employed 1 out of 20 Mebane residents and was a driving economic force in the town. White 's “regulated many of the rhythms of the town-opening and closing time, lunchtime, weekend and holidays.”

Late 2011, in the heart of Brookhaven, MS, the first J Allan’s was formed by James Danny Smith. Named in honor of Danny’s father, James Allan Smith, the store was an homage to the legacy James Allan had left behind upon his passing in 2010. Allan, as well as his father, had preceded Danny in the furniture industry and passed their knowledge through the generations. Due to the overwhelming success of the Brookhaven location, the decision was made to open a second location in Hattiesburg, MS, which is where my interning journey took place.

The services and products offered by IKEA provide value to its customers in various ways. For one, the products and services are very affordable. The products and services are not priced highly and therefore, the average customer can enjoy them. At the same time, the products are of high quality. From IKEA’s slogan “low prices but not at any price”, it is clear that the company prices its products lowly but that does not mean that the quality is compromised. IKEA satisfying its customer’s needs through providing them value for their money as they provide quality products that will last for a long time, and at affordable costs. The fact that the company has set the minimum acceptable standards for its wood, implies that it is also keen on quality and on the environmental impact of its action of making furniture ( Edvardsson, Enquist & Hay, 2006).

BatesManor has to decide how their money will be spent on promotional activities. It is possible to spend more promotional money on communicating to retailers or for consumer advertising. Also, another option is to spend all of the money towards one promotional strategy.

Their story begins with Als Ik Klan “to the best of my ability”. The company has 900 employees, the company believes in clean inherent by beauty of natural wood, simple construction and honest design. The Stickley cabinets represent finest construction to cabinets, there cabinets doors are very high quality. Many of their products have a lot of quality of wood value. making In 1922 one of the Stickleys brothers created the cherry valley collection made from solid

IKEA is one of the largest multinational companies in the world dealing with several products. The company sells and designs furniture appliances and home accessories at an affordable price. Ikea has over three hundred stores worldwide enjoying the good name it has created for itself. While they are one of the most profitable furniture companies in the world there are significant challenges and threats that have been overcome and are still needed to be tackled.

I decided to choose ABYAT Furniture Company for my Assignment . In this paper, I am going to talk about ABYAT's history, structure and what services that they provide. Moreover, I am going to talk about achieving the six strategic, In addition, I am going to know about the threats type in ABYAT Company, also I will mention how supporting these levels through information Systems, how managers can affect build and use information systems the success of their company and how achieve operational excellence in terms of customer relationship management.

The stores have restaurant, childcare facilities and plenty of parking. Customers can drop off their kids at the playroom and have delicious meal when they are tired. All of these not only provide customer with a comfortable shopping environment but also let them make an ‘IKEA trip’ and enjoy the fun of buying. Besides, IKEA’s distinctive show rooms help creating differentiation. Products are strategically placed in different small spaces like rooms which allow customers imaging this furniture in their own home. This makes everything looks more attractive.

Room & Board is successful in domestic furniture retailer. The American furniture retailer has initially developed based on IKEA business model by John Gabbert. He adopted different strategy from other traditional furniture industry. He focuses on high quality and design, and became popular and set a high loyal brand in the USA. Room & Board also succeed in implementing entrepreneurial strategies to create value. The company transfer its entrepreneurial ship mind-set to its employees even suppliers. Its core competency is using relationship business model, utilizing its source and capability to exploit competitive advantage to achieve above returns.

In PEST analysis, we will look into what will be affect by the business environment. It includes political environment, economical environment, social environment and technological environment.

In august 2008, IKEA had total 253 stores where 560 million people visited. Here the total sales became 23 billion Euros. Considering 20% sales profit here IKEA’s average customer per store and cost per store are given below: