Stimulus, Organism And Response

755 Words4 Pages
What is S-O-R? It is the abbreviation for Stimulus – Organism – Response. The Stimulus consist the six P’s of marketing which are price, product, payment, place, packaging, and promotion while the Organism is referred to as the consumer or potential customer which could also be referred to as the black box and lastly, Response is a behavior. Therefore, S-O-R deals with how an organism (consumer) reacts to a stimulus. The table below shows my observation of the products and services I used and the role of the stimuli and organism background factors in influencing these behaviors and decisions. DAYS INPUT/STIMULUS BLACK BOX/ORGANISM OUTPUT/RESPONSE Thursday 1. Plantain chips 2. Sweet bread 3. Hard chicken Bought to appease my hunger. Purchased
Open Document