Store Layout

When customers walk into the store, they first try to adjust themselves according to the surroundings of the store. It is very important to get the customers attention.By viewing the setup and location of the store in relation to the shopping, Paco

Opposite to some popular wisdom, retail stores are not dead, and they will not be replaced by online operations. People (who use a product or service) continue to spend money at retail establishments, if for no other reason than to see the physical products that they might later order online. The store's goal in this competitive (surrounding conditions) is to make the retail outlet and its products so attractive that the (related to people who use a product or service) (instances of buying things for money) the product right then and there, rather than ordering it electronically. LED lighting for retail outlets has made strong toward this goal.

For this project, I chose Target’s department store because, one, I am an employee there and most importantly I felt that it showed different types of people in multiple ways through its products. For my first observation my goal was to examine how the store was arranged, the products that

Last of all, in Marion Nestle essay, “The Supermarket: Prime Real Estate” she states that supermarkets manipulate you on buying extra things you do not need. During her research, she realized there were a lot of different studies for designing the layout of the stores (Nestle 499-500). For instance; Stores do not use a lot of islands, they put certain things in the back of the store and put

The layout of the products is very simple. In most of the stores (in Vancouver), it has fixed layout with Men’s section in the basement or underground floors and Women’s on the top floors. They have inside elevators and escalators for accessibility to different varieties within. The products are assorted in a simple manner which makes it easy for the customer to find the required item. The store has sales associates to assist customers during the purchase process as well.

---------------------------------------------------------------------------------------Task 4 (P2.3) - Explain what the different forms of customer traffic flows are, with examples

As the calculated data showed a lot of potential in the sales of chairs and tables the design majorly focuses on sitting space. The design area can be looked as functional bedroom with a Sofa bed right in the front complimented with chairs placed in an irregular circular fashion. The Rug is placed diagonal in the room rather than the usual rectangular pattern to bring out the empty space more. Because of the Minimalistic design the Display is majorly populated with items that are for sale.

Everyday thousands of retail stores throughout the United States open up their stores in the morning for the sole purpose of attracting customers and selling them merchandise. For this assignment I decided to do a store analysis of the retail giant Wal-Mart. To begin with I will evaluate the store layout and design. Next I will explain the visual merchandising techniques used that Wal-Mart uses. Finally I will discuss the problems and recommendations that I have for Wal-Mart. Wal-Mart has continually been a leader in the retail industry, and it all starts with the layout of the store.

Protective and tasteful, lighting is at the top of many buyer's wish list. In fact, some surveys show that 41% of all buyers rate the feature as "essential," and many more list it as a desirable feature to have.

Retailers should spend a great deal of time and money on store environments to create images that offer them a competitive advantage in a crowded marketplace (Joyce & Lambert, 1996 , pp.24-33). Thus, store needs to improve in this area so that it can give better environment and experience to the customers in order to differentiate from the competitors. As per Kerfoot et al (2003, pp.14352) as furniture being a part of visual merchandising, an attractive furniture has positive affect on customer’s psychology or behavior, which ultimately leads to purchase. By evaluating the

Michael’s overall layout and design encourage customers to purchase their products. As you walk into the store, the customer is given some space in order to slow down their walking pace. The cash registers are located to the left, while cheap impulse products are located to the right of the entrance. After customers passed those items, they tended to slow down about a quarter of the way into the store. It was apparent that Michael’s was aware of this trend, because they placed their big ticket merchandise products in the middle of the store. These items were visible to customers as they entered the store, and customers often stopped to examine them. After the big ticket merchandise, customers walked in different directions. Customers

People don’t realize how much effort stores put into designing their store layout. They use different techniques like some having a small store so they can stock put more product on their shelves, to make the store look fuller. Another is making the signs look bigger because of the small space. Bigger stores group products for different occasions, so the customer buy what you want and leave faster. These styles may change, and some may stay the same depending on the costumer's needs. But one thing will stay the same, how can we get people in our store? And how can we make them buy our

For this assignment I have been asked to describe how visual merchandising is applied to the three selected retail outlets to an identified range of goods.

Today’s customers are more aware and empowered, and have more bargaining power due to the exponential increase in competition – direct, indirect or substitute. In retailing, they want hassle-free shopping, have less time at their disposal to locate the shop and the merchandise and are reluctant to keep waiting. The modern format retail stores are doing their best to anticipate the customer’s demands and are going all out to redesign their store interiors, offer more choices in varieties and assortments, and are giving as many services as feasible.

Store environment could affect shoppers’ behaviors in several ways. Store environment also influences various stages of shoppers’ cognitive process inside a store, including attention, perception, categorization and information processing. For example, it has been shown that perceived waiting time varies with the valence of music and consumers’ categorization of a restaurant as a fast food outlet depends largely on the external appearance of the store .While the foregoing discussion is mainly concerned about the immediate effects of store environment, store environment may also have lagged or carryover effects on