Stp Analysis of Unilever

7427 Words Mar 15th, 2013 30 Pages
Red Bull
Name ID
Asad Kabir 1020361
Sanjida Sarker 1020327
Shaira Noshin 1030014
Md. Saiful Islam 1030365
Md. Abir Hossain 1020430
Submitted to
Abul Khair Jyote
MKT 201
Sec: 04


Submission Date

Table of content Sl | Topic | Page | 1. | Introduction | 3 | 2. | Mission & Vision | 4 | 3. | Market Segmentation, Target Market and Positioning of Sunsilk | 5-8 | 4. | Advertisement Analysis of Sunsilk | 9-10 | 5. | Competitor Analysis of Sunsilk | 11-12 | 6. | Market Segmentation, Target Market and Positioning of Taaza | 13-14 | 7. | Advertisement Analysis of Taaza | 15-16 | 8. | Competitor Analysis of Taaza | 17-18 | 9. | Market
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* They will inspire people to take small everyday actions that can add up to a big difference for the world. * They will develop new ways of doing business that will allow us to double the size of their company while reducing their environmental impact.
They've always believed in the pother of their brands to improve the quality of people’s lives and in doing the right thing. As their business grows, so do their responsibilities. They recognize that global challenges such as climate change concern us all. Considering the wider impact of their actions is embedded in their values and is a fundamental part of who they are.

Market Segmentation, Target Market and Positioning of
Sunsilk is a hair care brand, primarily aimed at women, produced by the Unilever group, which is now considered the world's leading company in hair conditioning and the second largest in shampoo.
Sunsilk is Unilever’s leading hair care brand, and ranks as one of the Anglo-Dutch conglomerate’s ³billion dollar brands". Sunsilk shampoos, conditioners and other hair care products are sold in 69 countries worldwide. Sunsilk is sold under a variety of different names in markets around the world including Elidor, Seda and Sedal. The brand is strongest inAsia, Latin America and the Middle East.

Market Segmentation: Market segmentation is defined as dividing a single market into smaller

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